- Your selection
- Clear all
- Online Media x
- North America x
- With Teaching Note x
2 case(s) found.
Dow Jones, publisher of The Wall Street Journal, had been a source of wealth, pride and prestige for the Bancroft family for much of the 20th century. From 1928 to 2007, the family lived off company dividends and left the day-to-day management of the publishing business to senior journalists who had worked their way up through the ranks of the WSJ.
-
Reference 6157
-
Published 27 May 2016
-
Length 22 page(s)
-
Topic Economics & Finance
-
Region North America
-
Industry Online Media, Media Production
Dow Jones, publisher of The Wall Street Journal, had been a source of wealth, pride and prestige for the Bancroft family for much of the 20th century. From 1928 to 2007, the family lived off company dividends and left the day-to-day management of the publishing business to senior journalists who had worked their way up through the ranks of the WSJ.
This case introduces the application of blue ocean strategy in the context of managing a business portfolio at the corporate level. Apple created future profits and growth not by exploiting existing demand, but by reconstructing industry boundaries to create new market space and unlock latent demand.
-
Reference 5860
-
Published 31 Jul 2012
-
Length 6 page(s)
-
Topic Strategy
-
Region North America
-
Industry Consumer Services, Electrical/Electronic Manufacturing, Online Media
This case introduces the application of blue ocean strategy in the context of managing a business portfolio at the corporate level. Apple created future profits and growth not by exploiting existing demand, but by reconstructing industry boundaries to create new market space and unlock latent demand.