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2 cases found.
In October 2021, Facebook changed the parent corporation name to Meta and announced plans to build a metaverse, a 3D virtual world for work and fun. This case explores whether Meta’s metaverse is likely to be a blue ocean utopia for people and society at large or some form of dystopia.
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Reference 6728
Published 19 Jan 2022
Topic Strategy
Region Global
Industry Internet, Online Media
In October 2021, Facebook changed the parent corporation name to Meta and announced plans to build a metaverse, a 3D virtual world for work and fun. This case explores whether Meta’s metaverse is likely to be a blue ocean utopia for people and society at large or some form of dystopia.
This case is excellent for teaching both MBAs and executives how to create a blue ocean strategy that is hard to imitate and sustainable. It focuses on Wikipedia versus Britannica.com in the online encyclopedia industry.
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Reference 5694
Published 28 Sep 2011
Topic Strategy
Region Global
Industry Online Media
This case is excellent for teaching both MBAs and executives how to create a blue ocean strategy that is hard to imitate and sustainable. It focuses on Wikipedia versus Britannica.com in the online encyclopedia industry.