- Your selection
- Clear all
- Online Media x
- English x
- Popular x
- With Teaching Note x
- Strategy x
2 case(s) found.
In October 2021, Facebook changed the parent corporation name to Meta and announced plans to build a metaverse, a 3D virtual world for work and fun. This case explores whether Meta’s metaverse is likely to be a blue ocean utopia for people and society at large or some form of dystopia.
Reference 6728
Published 19 Jan 2022
Length 15 page(s)
Topic Strategy
Region Global
Industry Internet, Online Media
In October 2021, Facebook changed the parent corporation name to Meta and announced plans to build a metaverse, a 3D virtual world for work and fun. This case explores whether Meta’s metaverse is likely to be a blue ocean utopia for people and society at large or some form of dystopia.
This case introduces the application of blue ocean strategy in the context of managing a business portfolio at the corporate level. Apple created future profits and growth not by exploiting existing demand, but by reconstructing industry boundaries to create new market space and unlock latent demand.
Reference 5860
Published 31 Jul 2012
Length 6 page(s)
Topic Strategy
Region North America
Industry Consumer Services, Electrical/Electronic Manufacturing, Online Media
This case introduces the application of blue ocean strategy in the context of managing a business portfolio at the corporate level. Apple created future profits and growth not by exploiting existing demand, but by reconstructing industry boundaries to create new market space and unlock latent demand.