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    3 cases found.

    How Apple’s Corporate Strategy Drove High Growth

    By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
    Add to cart popular
    This case introduces the application of blue ocean strategy in the context of managing a business portfolio at the corporate level. Apple created future profits and growth not by exploiting existing demand, but by reconstructing industry boundaries to create new market space and unlock latent demand.

      Published 31 Jul 2012

      Reference 5860

      Topic Strategy

      Region North America

      Industry Consumer Services,  Electrical/Electronic Manufacturing,  Online Media

      View case

      How Apple’s Corporate Strategy Drove High Growth

      Add to cart popular
      • By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
      • Reference 5860

      • Published 31 Jul 2012

      • Topic Strategy

      • Region North America

      • Industry Consumer Services,  Electrical/Electronic Manufacturing,  Online Media

      This case introduces the application of blue ocean strategy in the context of managing a business portfolio at the corporate level. Apple created future profits and growth not by exploiting existing demand, but by reconstructing industry boundaries to create new market space and unlock latent demand.
        View case

        Nokia and the New Mobile Ecosystem (A): Competing in the Age of Internet Mobile Convergence

        By  Wei-Ru Chen,  Javier Gimeno,  Maciej Workiewicz,  Juan Jose de la Torre
        Add to cart popular
        Nokia has dominated the mobile handset business for over 20 years. But as mobile technologies evolves and the consumer focus shiftsfrom handset design towards software and content platforms, it creates an opportunity for new players, such as RIM, Apple and Google, to enter the market and challenge Nokia’s position.

          Published 23 Apr 2012

          Reference 5678

          Topic Strategy

          Region Other Regions

          Industry Electrical/Electronic Manufacturing

          View case

          Nokia and the New Mobile Ecosystem (A): Competing in the Age of Internet Mobile Convergence

          Add to cart popular
          • By  Wei-Ru Chen,  Javier Gimeno,  Maciej Workiewicz,  Juan Jose de la Torre
          • Reference 5678

          • Published 23 Apr 2012

          • Topic Strategy

          • Region Other Regions

          • Industry Electrical/Electronic Manufacturing

          Nokia has dominated the mobile handset business for over 20 years. But as mobile technologies evolves and the consumer focus shiftsfrom handset design towards software and content platforms, it creates an opportunity for new players, such as RIM, Apple and Google, to enter the market and challenge Nokia’s position.
            View case

            Mercedes-Benz and 'Swatch': Inventing the Smart and the Networked Organization

            By  Ben M. Bensaou,  Eric Pfaffmann
            Add to cart award
            Mercedes-Benz and Swatch create a new company, MCC, to build a revolutionary car for cities: the Smart. They also have to invent a new form of organization in the process.

              Published 01 Jan 1998

              Reference 4765

              Topic Strategy

              Region Europe

              Industry Automotive,  Electrical/Electronic Manufacturing,  Transportation/Trucking/Railroad

              View case

              Mercedes-Benz and 'Swatch': Inventing the Smart and the Networked Organization

              Add to cart award
              • By  Ben M. Bensaou,  Eric Pfaffmann
              • Reference 4765

              • Published 01 Jan 1998

              • Topic Strategy

              • Region Europe

              • Industry Automotive,  Electrical/Electronic Manufacturing,  Transportation/Trucking/Railroad

              Mercedes-Benz and Swatch create a new company, MCC, to build a revolutionary car for cities: the Smart. They also have to invent a new form of organization in the process.
                View case

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