In essence, this the story of how two INSEAD MBA students had a great idea for an integrated service to take over companies’ product return streams and how they turned this idea into a successful business.

In essence, this the story of how two INSEAD MBA students had a great idea for an integrated service to take over companies’ product return streams and how they turned this idea into a successful business.

Mercedes-Benz and Swatch create a new company, MCC, to build a revolutionary car for cities: the Smart. They also have to invent a new form of organization in the process.

Daewoo Group companies run a distant third or fourth in their respective industries in Korea, but they are rapidly expanding their presence, mainly through acquisitions, in foreign markets. In this context, Daewoo Electronics makes a bid in 1996 for the heavily indebted French electronics manufacturer Thomson Multimedia, which is being privatised.

This is a case study on foreign borrowing alternatives.