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3 case(s) found.

Eight Inc. and Apple Retail Stores

By  Anne-Marie Carrick,  Manuel Sosa
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On 15 May 2001, the first Apple retail store was opened to the public at Tysons Corner, Virginia, and the same day a second store was opened in Glendale, California. With retail branded experiences virtually unknown in the industry at the time, the decision to launch the Apple retail programme was greeted with scepticism.

    Published 31 Aug 2017

    Reference 6303

    Length 16 page(s)

    Topic Operations

    Region North America

    Industry Electrical/Electronic Manufacturing

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    Eight Inc. and Apple Retail Stores

    By  Anne-Marie Carrick,  Manuel Sosa
    Add to cart popular
    On 15 May 2001, the first Apple retail store was opened to the public at Tysons Corner, Virginia, and the same day a second store was opened in Glendale, California. With retail branded experiences virtually unknown in the industry at the time, the decision to launch the Apple retail programme was greeted with scepticism.
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      How Apple’s Corporate Strategy Drove High Growth

      By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
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      This case introduces the application of blue ocean strategy in the context of managing a business portfolio at the corporate level. Apple created future profits and growth not by exploiting existing demand, but by reconstructing industry boundaries to create new market space and unlock latent demand.

        Published 31 Jul 2012

        Reference 5860

        Length 6 page(s)

        Topic Strategy

        Region North America

        Industry Consumer Services,  Electrical/Electronic Manufacturing,  Online Media

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        How Apple’s Corporate Strategy Drove High Growth

        By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
        Add to cart popular
        This case introduces the application of blue ocean strategy in the context of managing a business portfolio at the corporate level. Apple created future profits and growth not by exploiting existing demand, but by reconstructing industry boundaries to create new market space and unlock latent demand.
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          Nokia and the New Mobile Ecosystem (A): Competing in the Age of Internet Mobile Convergence

          By  Wei-Ru Chen,  Javier Gimeno,  Maciej Workiewicz,  Juan Jose de la Torre
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          Nokia has dominated the mobile handset business for over 20 years. But as mobile technologies evolves and the consumer focus shiftsfrom handset design towards software and content platforms, it creates an opportunity for new players, such as RIM, Apple and Google, to enter the market and challenge Nokia’s position.

            Published 23 Apr 2012

            Reference 5678

            Length 24 page(s)

            Topic Strategy

            Region Other Regions

            Industry Electrical/Electronic Manufacturing

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            Nokia and the New Mobile Ecosystem (A): Competing in the Age of Internet Mobile Convergence

            By  Wei-Ru Chen,  Javier Gimeno,  Maciej Workiewicz,  Juan Jose de la Torre
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            Nokia has dominated the mobile handset business for over 20 years. But as mobile technologies evolves and the consumer focus shiftsfrom handset design towards software and content platforms, it creates an opportunity for new players, such as RIM, Apple and Google, to enter the market and challenge Nokia’s position.
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