Skip to main content

Shopping cart

Your cart is empty
  • INSEAD.edu
  • INSEAD Knowledge

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout
Login with INSEAD email
Login with Facebook
Login with LinkedIn
Login with
Forgot your password?
Don’t have an account?
Sign up here
Home Publishing

Main navigation

  • Home
  • Cases
  • News
  • Contact
  • FAQs

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout

Primary menu

  • INSEAD.edu
  • INSEAD Knowledge
  • Topics
  • Economics & Finance
  • Entrepreneurship
  • Family Business
  • Leadership & Organisations
  • Marketing
  • Operations
  • Responsibility
  • Strategy
    More...
    Filter
    • With Teaching Note x
    • Popular x

    Topics

    Published

    Length (Pages)

    Filter
    • Your selection
    • Clear all
    • Electrical/Electronic Manufacturing x
    • Popular x
    • With Teaching Note x
    • Strategy x
    Sort by
    View
    1 case(s) found.

    How Apple’s Corporate Strategy Drove High Growth

    By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
    Add to cart popular
    This case introduces the application of blue ocean strategy in the context of managing a business portfolio at the corporate level. Apple created future profits and growth not by exploiting existing demand, but by reconstructing industry boundaries to create new market space and unlock latent demand.

      Published 31 Jul 2012

      Reference 5860

      Length 6 page(s)

      Topic Strategy

      Region North America

      Industry Consumer Services,  Electrical/Electronic Manufacturing,  Online Media

      View case

      How Apple’s Corporate Strategy Drove High Growth

      By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
      Add to cart popular
      • Reference 5860

      • Published 31 Jul 2012

      • Length 6 page(s)

      • Topic Strategy

      • Region North America

      • Industry Consumer Services,  Electrical/Electronic Manufacturing,  Online Media

      This case introduces the application of blue ocean strategy in the context of managing a business portfolio at the corporate level. Apple created future profits and growth not by exploiting existing demand, but by reconstructing industry boundaries to create new market space and unlock latent demand.
        View case

        Recently Viewed

        Board Process Simulation (A)

        By  Stanislav Shekshnia

          Add to cart

          Birkenstock: Exit the Family. Enter a Professional CEO

          By  Morten Bennedsen,  Mark Stabile,  Brian Henry

            Add to cart new

            Rasurel: Reviving an Ageing Brand

            By  Amitava Chattopadhyay,  Séverine de Wulf

              Add to cart

              Footer

              • FACUTY & RESEARCH
              • Faculty
              • Research
              • Centres of Excellence
              • INSEAD Knowledge
              • Research & Learning Hub
              • DISTRIBUTORS
              • Case Centre
              • CCMP
              • Harvard Business Publishing
              • study.net
              • XanEdu
              Social
              Sorbonne University Logo
              Wharton University Logo Logo
              Tshinghua University Logo Logo

              Footer bottom

              • Accreditations
              • Environment Policy
              • Copyright
              • Privacy Policy
              • Terms & Conditions