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After years of favoring math and sciences, the Singaporean government now views the arts as having economic value. In its attempt to reposition Singapore and make the island more attractive as a base for business and technology, it adopts a new strategy to become a global city for the arts and launches Esplanade - Theatres on the Bay.
Reference 5238
Published 12 Jan 2004
Length 16 page(s)
Topic Marketing
Region Asia
Industry Arts and Crafts, Performing Arts
After years of favoring math and sciences, the Singaporean government now views the arts as having economic value. In its attempt to reposition Singapore and make the island more attractive as a base for business and technology, it adopts a new strategy to become a global city for the arts and launches Esplanade - Theatres on the Bay.
After years of favoring math and sciences, the Singaporean government now views the arts as having economic value. In its attempt to reposition Singapore and make the island more attractive as a base for business and technology, it adopts a new strategy to become a global city for the arts and launches Esplanade - Theatres on the Bay.
Reference 5238
Published 01 Dec 2004
Length 8 page(s)
Topic Marketing
Region Asia
Industry Arts and Crafts, Performing Arts
After years of favoring math and sciences, the Singaporean government now views the arts as having economic value. In its attempt to reposition Singapore and make the island more attractive as a base for business and technology, it adopts a new strategy to become a global city for the arts and launches Esplanade - Theatres on the Bay.
De Beers has been immensely successful in introducing diamonds to Asians, making three Asian countries, the second, third and fourth largest diamond markets in the world. However, the Asian crisis and the entry into China, raise the fundamental question of whether De Beers positioning of diamonds as symbols of love has ever been accepted by Asian women.
Reference 4802
Published 01 Mar 1999
Length 24 page(s)
Topic Marketing
Region Asia
Industry Arts and Crafts, Luxury Goods and Jewelry
De Beers has been immensely successful in introducing diamonds to Asians, making three Asian countries, the second, third and fourth largest diamond markets in the world. However, the Asian crisis and the entry into China, raise the fundamental question of whether De Beers positioning of diamonds as symbols of love has ever been accepted by Asian women.