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2 cases found.
This case traces the evolution of the personal networks of Russell Mehta, CEO of Rosy Blue, as he steps out of his father's shadow to run one of the largest diamond companies in the world. His challenge is to adapt his personal networks to drive his organization's success.
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Reference 5975
Published 27 May 2013
Region Asia
Industry Arts and Crafts, Luxury Goods and Jewelry
This case traces the evolution of the personal networks of Russell Mehta, CEO of Rosy Blue, as he steps out of his father's shadow to run one of the largest diamond companies in the world. His challenge is to adapt his personal networks to drive his organization's success.
De Beers has been immensely successful in introducing diamonds to Asians, making three Asian countries, the second, third and fourth largest diamond markets in the world. However, the Asian crisis and the entry into China, raise the fundamental question of whether De Beers positioning of diamonds as symbols of love has ever been accepted by Asian women.
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Reference 4802
Published 01 Mar 1999
Topic Marketing
Region Asia
Industry Arts and Crafts, Luxury Goods and Jewelry
De Beers has been immensely successful in introducing diamonds to Asians, making three Asian countries, the second, third and fourth largest diamond markets in the world. However, the Asian crisis and the entry into China, raise the fundamental question of whether De Beers positioning of diamonds as symbols of love has ever been accepted by Asian women.