The case shows how concepts from operations management can be applied to a service setting (as opposed to manufacturing). With private equity as the setting, it aims to help students understand how to use systematic process and queuing analysis to design a professional service operation.

Joyful Frog Digital incubator (JFDI) was the first seed accelerator to focus on Southeast Asia (SEA) and is a key resource for new start-ups in Singapore. It focuses on providing coaching, structure and a network to early-stage start-ups, and creating an open and welcoming ecosystem for digital innovation.