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2 case(s) found.
INSEAD alumnus Lachlan McKnight founded a company in Australia in 2012 to disrupt the legal services industry through digitally-enabled and delivered services supported by a proprietary IT system and search engine optimization. The case traces the journey through 2021, when he decides to build up the subscription business model side of the enterprise.
Reference 6384
Published 17 Mar 2021
Length 17 page(s)
Topic Strategy
Region Other Regions
Industry Legal Services
INSEAD alumnus Lachlan McKnight founded a company in Australia in 2012 to disrupt the legal services industry through digitally-enabled and delivered services supported by a proprietary IT system and search engine optimization. The case traces the journey through 2021, when he decides to build up the subscription business model side of the enterprise.
Axiom, an innovative player providing legal services to corporates, develops service lines to provide lawyers on secondment to clients and managed services to outsource part of its clients' legal activities. Axiom's growth is placed in the broader context of changing client needs and competition in the corporate legal market.
Reference 6077
Published 16 Dec 2015
Length 19 page(s)
Topic Strategy
Region Global
Industry Legal Services
Axiom, an innovative player providing legal services to corporates, develops service lines to provide lawyers on secondment to clients and managed services to outsource part of its clients' legal activities. Axiom's growth is placed in the broader context of changing client needs and competition in the corporate legal market.