AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey
By David Dubois, Inyoung Chae, Joerg Niessing, Jean Wee
Education: A Blue Ocean Shift from Insolvency to Excellence - Turning around the Private University of Bolivia
By W. Chan Kim, Renée Mauborgne, Manuel Olave, Michael Olenick
Branson's Virgin: The Coming of Age of a Counter-Cultural Enterprise
By Manfred F. R. Kets de Vries, Robert Dick