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11 case(s) found.

Taming GenAI to Automate Business Processes: The Aloma Example

By  Theodoros Evgeniou,  Lila Despotidou
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With the arrival of machine learning and big data, discussion in the C-suite and boardroom has shifted to how artificial intelligence (AI) can accelerate digital transformation. AI-driven business transformation, which began with predictive AI, has now moved on to a new wave of generative AI (GenAI) solutions and its impressive capabilities.

    Published 11 Jul 2024

    Reference 6895

    Length 14 page(s)

    Topic Strategy

    Region Europe

    Industry Computer Software

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    Taming GenAI to Automate Business Processes: The Aloma Example

    By  Theodoros Evgeniou,  Lila Despotidou
    Add to cart new Free Case
    With the arrival of machine learning and big data, discussion in the C-suite and boardroom has shifted to how artificial intelligence (AI) can accelerate digital transformation. AI-driven business transformation, which began with predictive AI, has now moved on to a new wave of generative AI (GenAI) solutions and its impressive capabilities.
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      Trust & Safety at OnlinePlat: Is Responsible Tech Good for Business?

      By  Theodoros Evgeniou,  Chris Gray
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      The case provides an overview of the history and main challenges online platforms face when it comes to respecting their users’ freedom of expression while also ensuring their safety. It can be used to discuss the business and social risks associated with technologies such as the internet and AI.

        Published 15 Dec 2023

        Reference 6858

        Length 12 page(s)

        Topic Responsibility

        Region Global

        Industry Internet,  Media Production

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        Trust & Safety at OnlinePlat: Is Responsible Tech Good for Business?

        By  Theodoros Evgeniou,  Chris Gray
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        The case provides an overview of the history and main challenges online platforms face when it comes to respecting their users’ freedom of expression while also ensuring their safety. It can be used to discuss the business and social risks associated with technologies such as the internet and AI.
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          Tekmon: Building a No-Code Enterprise Software Business

          By  Theodoros Evgeniou,  Lila Despotidou,  Angeliki Karagiannaki,  Katerina Pramatari
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          The digitalization of businesses and business processes is widespread but unequal. It has left gaps between small and large enterprises, more vs. less knowledge-intensive workers, desk vs. non-desk employees, and between industries, business units, and regions.

            Published 20 Oct 2023

            Reference 6851

            Length 13 page(s)

            Topic Operations

            Region Europe

            Industry Information Technology and Services

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            Tekmon: Building a No-Code Enterprise Software Business

            By  Theodoros Evgeniou,  Lila Despotidou,  Angeliki Karagiannaki,  Katerina Pramatari
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            The digitalization of businesses and business processes is widespread but unequal. It has left gaps between small and large enterprises, more vs. less knowledge-intensive workers, desk vs. non-desk employees, and between industries, business units, and regions.
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              SC Ventures

              By  Philip Anderson
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              Standard Chartered Ventures combines an internal venture-building operation, a corporate venture capital organization, and a digital platform to link challenges with solutions. Its purpose is to accelerate the bank’s transformation in the digital age by promoting experimentation with new business models and technologies outside the bank’s traditional structure and processes.

                Published 30 Oct 2023

                Reference 6846

                Length 13 page(s)

                Topic Entrepreneurship

                Region Global

                Industry Financial Services

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                SC Ventures

                By  Philip Anderson
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                Standard Chartered Ventures combines an internal venture-building operation, a corporate venture capital organization, and a digital platform to link challenges with solutions. Its purpose is to accelerate the bank’s transformation in the digital age by promoting experimentation with new business models and technologies outside the bank’s traditional structure and processes.
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                  ENGIE: Powering the Energy Transition

                  By  Theodoros Evgeniou,  Pal Boza
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                  The case describes the journey of a large European energy company as it develops data and artificial intelligence (AI) capabilities. It covers the related organizational changes, technology investments, talent development, and external partnerships. More broadly, it provides an illustration of how AI and technology are impacting the energy sector and enabling the energy transition.

                    Published 12 Jan 2022

                    Reference 6708

                    Length 18 page(s)

                    Topic Leadership & Organisations

                    Region Europe

                    Industry Electrical/Electronic Manufacturing

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                    ENGIE: Powering the Energy Transition

                    By  Theodoros Evgeniou,  Pal Boza
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                    The case describes the journey of a large European energy company as it develops data and artificial intelligence (AI) capabilities. It covers the related organizational changes, technology investments, talent development, and external partnerships. More broadly, it provides an illustration of how AI and technology are impacting the energy sector and enabling the energy transition.
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                      Starting a New Data Leadership Journey at Tron Corporation (A)

                      By  Caroline Zimmerman,  Theodoros Evgeniou
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                      Kunal has recently become the first-ever VP of Data Science at Downtown, a current affairs and fashion magazine and the jewel in the crown of Tron Corp’s media empire. He’s charged with developing personalization capabilities by the CEO, but meets resistance from Downtown’s journalists who fail to see how he fits in.

                        Published 30 Apr 2021

                        Reference 6668

                        Length 3 page(s)

                        Topic Leadership & Organisations

                        Region Global

                        Industry Entertainment,  Media Production

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                        Starting a New Data Leadership Journey at Tron Corporation (A)

                        By  Caroline Zimmerman,  Theodoros Evgeniou
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                        Kunal has recently become the first-ever VP of Data Science at Downtown, a current affairs and fashion magazine and the jewel in the crown of Tron Corp’s media empire. He’s charged with developing personalization capabilities by the CEO, but meets resistance from Downtown’s journalists who fail to see how he fits in.
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                          Finding a Key Data-Driven Business Question at Tron Corporation (B)

                          By  Caroline Zimmerman,  Theodoros Evgeniou
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                          Kunal has recently become the first-ever VP of Data Science at Downtown, a current affairs and fashion magazine and the jewel in the crown of Tron Corp’s media empire. He’s charged with developing personalization capabilities by the CEO, but meets resistance from Downtown’s journalists who fail to see how he fits in.

                            Published 30 Apr 2021

                            Reference 6668

                            Length 3 page(s)

                            Topic Leadership & Organisations

                            Region Global

                            Industry Entertainment,  Media Production

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                            Finding a Key Data-Driven Business Question at Tron Corporation (B)

                            By  Caroline Zimmerman,  Theodoros Evgeniou
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                            Kunal has recently become the first-ever VP of Data Science at Downtown, a current affairs and fashion magazine and the jewel in the crown of Tron Corp’s media empire. He’s charged with developing personalization capabilities by the CEO, but meets resistance from Downtown’s journalists who fail to see how he fits in.
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                              E.ON: Building a New AI Powered Energy World

                              By  Theodoros Evgeniou,  Pal Boza
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                              The case study follows E.ON, the German energy utility, on its ‘data’ journey and explores the challenges and lessons encountered while integrating artificial intelligence (AI) into its operations as it prepares for the global ‘energy transition’.

                                Published 23 Jun 2020

                                Reference 6595

                                Length 22 page(s)

                                Topic Leadership & Organisations

                                Region Europe

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                                E.ON: Building a New AI Powered Energy World

                                By  Theodoros Evgeniou,  Pal Boza
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                                The case study follows E.ON, the German energy utility, on its ‘data’ journey and explores the challenges and lessons encountered while integrating artificial intelligence (AI) into its operations as it prepares for the global ‘energy transition’.
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                                  Lean-Digital Transformation: Lorenzo Perez at BDLS

                                  By  Philip Anderson,  Laurent Simon
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                                  An INSEAD alumnus is asked to lead a digital transformation effort in a large commercial bank. S/he designs the project, sources an entrepreneurial partner to provide the software platform, and runs a highly successful pilot test that saves millions of euros. Yet rolling out the new system to the rest of the organization proves to be almost impossible. Why, and what should s/he do next?

                                    Published 12 Nov 2019

                                    Reference 6506

                                    Length 9 page(s)

                                    Topic Leadership & Organisations

                                    Region Asia

                                    Industry Financial Services,  Banking

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                                    Lean-Digital Transformation: Lorenzo Perez at BDLS

                                    By  Philip Anderson,  Laurent Simon
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                                    An INSEAD alumnus is asked to lead a digital transformation effort in a large commercial bank. S/he designs the project, sources an entrepreneurial partner to provide the software platform, and runs a highly successful pilot test that saves millions of euros. Yet rolling out the new system to the rest of the organization proves to be almost impossible. Why, and what should s/he do next?
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                                      LegalVision in 2021

                                      By  Philip Anderson
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                                      INSEAD alumnus Lachlan McKnight founded a company in Australia in 2012 to disrupt the legal services industry through digitally-enabled and delivered services supported by a proprietary IT system and search engine optimization. The case traces the journey through 2021, when he decides to build up the subscription business model side of the enterprise.

                                        Published 17 Mar 2021

                                        Reference 6384

                                        Length 17 page(s)

                                        Topic Strategy

                                        Region Other Regions

                                        Industry Legal Services

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                                        LegalVision in 2021

                                        By  Philip Anderson
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                                        INSEAD alumnus Lachlan McKnight founded a company in Australia in 2012 to disrupt the legal services industry through digitally-enabled and delivered services supported by a proprietary IT system and search engine optimization. The case traces the journey through 2021, when he decides to build up the subscription business model side of the enterprise.
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                                          BskyB and the Launch of Digital Broadcasting in the UK in 1998

                                          By  Karel Cool
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                                          Having won the analogue pay TV battle in the UK in the 1990s, Rupert Murdoch is now faced with the challenge of launching digital pay TV. Unlike in the first battle, his competitors from cable and commercial TV (ITVs) are ready. Can he leverage his first win into the new battle?

                                            Published 01 Jan 2000

                                            Reference 4226

                                            Length 32 page(s)

                                            Topic Strategy

                                            Region Europe

                                            Industry Broadcast Media

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                                            BskyB and the Launch of Digital Broadcasting in the UK in 1998

                                            By  Karel Cool
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                                            Having won the analogue pay TV battle in the UK in the 1990s, Rupert Murdoch is now faced with the challenge of launching digital pay TV. Unlike in the first battle, his competitors from cable and commercial TV (ITVs) are ready. Can he leverage his first win into the new battle?
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