2 case(s) found.
The case describes the ice cream industry in Europe and the competition between the niche player Häagen Dazs and industry giant Unilever. Data on other competitors (Mars, Nestlé, Schöller) is also provided. The case traces Häagen Dazs successful entry and growth in the USA and the Far East and chronicles the problems it faces in Europe in 1994.
Reference 4519
Published 01 Jan 1995
Length 28 page(s)
Topic Strategy
Region Global
Industry Food and Beverages Production
The case describes the ice cream industry in Europe and the competition between the niche player Häagen Dazs and industry giant Unilever. Data on other competitors (Mars, Nestlé, Schöller) is also provided. The case traces Häagen Dazs successful entry and growth in the USA and the Far East and chronicles the problems it faces in Europe in 1994.
The beer market in Ireland was dominated by Guiness with 90% total market share. Heinekens licensee, J.J. Murphy & Co, held only 4% and in July 1982 went into bankruptcy. Heineken had to decide what action to take.
Reference 495
Published 01 Jan 1984
Length 16 page(s)
Topic Strategy
Region Global
Industry Food and Beverages Production
The beer market in Ireland was dominated by Guiness with 90% total market share. Heinekens licensee, J.J. Murphy & Co, held only 4% and in July 1982 went into bankruptcy. Heineken had to decide what action to take.