Kunal has recently become the first-ever VP of Data Science at Downtown, a current affairs and fashion magazine and the jewel in the crown of Tron Corp’s media empire. He’s charged with developing personalization capabilities by the CEO, but meets resistance from Downtown’s journalists who fail to see how he fits in.

Kunal has recently become the first-ever VP of Data Science at Downtown, a current affairs and fashion magazine and the jewel in the crown of Tron Corp’s media empire. He’s charged with developing personalization capabilities by the CEO, but meets resistance from Downtown’s journalists who fail to see how he fits in.

This case follows Kunal, VP of Data Science at Downtown, a leading arts/news magazine, as he puts together a data team to work on a strategy to turn the ailing publication around. This, as he discovers, involves more than hiring strong technical talent.