Skip to main content

Shopping cart

Your cart is empty
  • INSEAD.edu
  • INSEAD Knowledge

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout
Login with INSEAD email
Login with Facebook
Login with LinkedIn
Login with
Forgot your password?
Don’t have an account?
Sign up here
Home Publishing

Main navigation

  • Home
  • Cases
  • News
  • Contact
  • FAQs

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout

Primary menu

  • INSEAD.edu
  • INSEAD Knowledge
  • Area of interest
  • Economics & Finance
  • Entrepreneurship
  • Family Business
  • Leadership & Organisations
  • Marketing
  • Operations
  • Responsibility
  • Strategy
    More...
    Filter
    • With Teaching Note x
    • Award winning x
    • Popular
    • Free
    • With Extra x
    • With Female Protagonist x

    Categories

    Published

    Published

    Length (Pages)

    Filter
    • Your selection
    • Clear all
    • Award winning x
    • With Teaching Note x
    • With Female Protagonist x
    • With Extra x
    Sort by
    View
    5 cases found.

    The Dual Career Negotiation: Role of Alma

    By  Lara Bekhazi,  Martin Schweinsberg,  Horacio Falcao,  Eric Luis Uhlmann
    Add to cart Free Case award extra
    The Dual Career Negotiation is a two-party, multi-issue role-play based on the true story of a real couple. Alma and Pierre (not their real names) are employed by the same company, Rikoff Projects, a French firm specializing in the design and construction of large-scale infrastructure.

      Published 12 Apr 2021

      Reference 6621

      Topic Leadership & Organisations

      Region Global

      View case

      The Dual Career Negotiation: Role of Alma

      Add to cart Free Case award extra
      • By  Lara Bekhazi,  Martin Schweinsberg,  Horacio Falcao,  Eric Luis Uhlmann
      • Reference 6621

      • Published 12 Apr 2021

      • Topic Leadership & Organisations

      • Region Global

      The Dual Career Negotiation is a two-party, multi-issue role-play based on the true story of a real couple. Alma and Pierre (not their real names) are employed by the same company, Rikoff Projects, a French firm specializing in the design and construction of large-scale infrastructure.
        View case

        The Dual Career Negotiation: Role of Pierre

        By  Lara Bekhazi,  Martin Schweinsberg,  Horacio Falcao,  Eric Luis Uhlmann
        Add to cart Free Case award extra
        The Dual Career Negotiation is a two-party, multi-issue role-play based on the true story of a real couple. Alma and Pierre (not their real names) are employed by the same company, Rikoff Projects, a French firm specializing in the design and construction of large-scale infrastructure.

          Published 12 Apr 2021

          Reference 6621

          Topic Leadership & Organisations

          Region Global

          View case

          The Dual Career Negotiation: Role of Pierre

          Add to cart Free Case award extra
          • By  Lara Bekhazi,  Martin Schweinsberg,  Horacio Falcao,  Eric Luis Uhlmann
          • Reference 6621

          • Published 12 Apr 2021

          • Topic Leadership & Organisations

          • Region Global

          The Dual Career Negotiation is a two-party, multi-issue role-play based on the true story of a real couple. Alma and Pierre (not their real names) are employed by the same company, Rikoff Projects, a French firm specializing in the design and construction of large-scale infrastructure.
            View case

            Mirvac (A): Building Balance

            By  Zoe Kinias,  Felicia A. Henderson
            Add to cart award extra
            This award-winning case explores the challenges facing Susan Lloyd-Hurwitz, the CEO of Mirvac, an Australian property group, as she leads a major initiative to ‘mainstream’ flexible work arrangements across the organization.

              Published 24 Feb 2020

              Reference 6527

              Topic Leadership & Organisations

              Region Other Regions

              Industry Real Estate,  Construction

              View case

              Mirvac (A): Building Balance

              Add to cart award extra
              • By  Zoe Kinias,  Felicia A. Henderson
              • Reference 6527

              • Published 24 Feb 2020

              • Topic Leadership & Organisations

              • Region Other Regions

              • Industry Real Estate,  Construction

              This award-winning case explores the challenges facing Susan Lloyd-Hurwitz, the CEO of Mirvac, an Australian property group, as she leads a major initiative to ‘mainstream’ flexible work arrangements across the organization.
                View case

                Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

                By  Pierre Chandon,  Laura Heely
                Add to cart popular award extra
                After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

                  Published 06 Jun 2018

                  Reference 6317

                  Topic Marketing

                  Region Europe

                  Industry Dairy,  Food and Beverages Production

                  View case

                  Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

                  Add to cart popular award extra
                  • By  Pierre Chandon,  Laura Heely
                  • Reference 6317

                  • Published 06 Jun 2018

                  • Topic Marketing

                  • Region Europe

                  • Industry Dairy,  Food and Beverages Production

                  After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
                    View case

                    Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                    By  David Dubois,  Katrina Bens
                    Add to cart popular award extra
                    The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

                      Published 23 Jun 2014

                      Reference 6060

                      Topic Marketing

                      Region Global

                      Industry Apparel and Fashion

                      View case

                      Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                      Add to cart popular award extra
                      • By  David Dubois,  Katrina Bens
                      • Reference 6060

                      • Published 23 Jun 2014

                      • Topic Marketing

                      • Region Global

                      • Industry Apparel and Fashion

                      The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
                        View case

                        Footer

                        • Faculty & Research
                        • Faculty
                        • Research
                        • Centres of Excellence
                        • INSEAD Knowledge
                        • Research & Learning Hub
                        • Distributors
                        • Case Centre
                        • CCMP
                        • Harvard Business Publishing
                        • study.net
                        • XanEdu
                        Social
                        Sorbonne University Logo
                        Wharton University Logo Logo
                        Tshinghua University Logo Logo

                        Footer bottom

                        • Accreditations
                        • Environment Policy
                        • Copyright
                        • Privacy Policy
                        • Terms & Conditions