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    30 case(s) found.

    Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence

    By  Laura Heely,  Ziv Carmon,  Wolfgang Ulaga
    Add to cart popular award extra
    This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.

      Published 01 Jul 2020

      Reference 6597

      Length 11 page(s)

      Topic Marketing

      Region Global

      Industry Insurance

      View case

      Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence

      By  Laura Heely,  Ziv Carmon,  Wolfgang Ulaga
      Add to cart popular award extra
      • Reference 6597

      • Published 01 Jul 2020

      • Length 11 page(s)

      • Topic Marketing

      • Region Global

      • Industry Insurance

      This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.
        View case

        Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

        By  David Dubois,  Jean-Michel Moslonka
        Add to cart popular award extra
        Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.

          Published 25 Mar 2019

          Reference 6446

          Length 16 page(s)

          Topic Marketing

          Region Global

          Industry Oil & Energy

          View case

          Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

          By  David Dubois,  Jean-Michel Moslonka
          Add to cart popular award extra
          • Reference 6446

          • Published 25 Mar 2019

          • Length 16 page(s)

          • Topic Marketing

          • Region Global

          • Industry Oil & Energy

          Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.
            View case

            The Carrot Rewards Wellness App: Innovating in the Behaviour Change Market

            By  Pierre Chandon,  Shilaan Alzahawi
            Add to cart popular award extra
            Serial social entrepreneur Andreas Souvaliotis is looking at new ways to achieve his lifelong mission: to improve the health and wellness of his Canadian compatriots. His previous venture, Green Rewards, demonstrated the power of loyalty rewards to promote environmentally-conscious purchases.

              Published 31 Aug 2018

              Reference 6424

              Length 28 page(s)

              Topic Marketing

              Region North America

              Industry Computer Software,  Health, Wellness and Fitness

              View case

              The Carrot Rewards Wellness App: Innovating in the Behaviour Change Market

              By  Pierre Chandon,  Shilaan Alzahawi
              Add to cart popular award extra
              • Reference 6424

              • Published 31 Aug 2018

              • Length 28 page(s)

              • Topic Marketing

              • Region North America

              • Industry Computer Software,  Health, Wellness and Fitness

              Serial social entrepreneur Andreas Souvaliotis is looking at new ways to achieve his lifelong mission: to improve the health and wellness of his Canadian compatriots. His previous venture, Green Rewards, demonstrated the power of loyalty rewards to promote environmentally-conscious purchases.
                View case

                waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

                By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
                Add to cart popular award extra
                In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.

                  Published 28 Jun 2019

                  Reference 6399

                  Length 13 page(s)

                  Topic Marketing

                  Region Global

                  Industry Food and Beverages Production

                  View case

                  waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

                  By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
                  Add to cart popular award extra
                  • Reference 6399

                  • Published 28 Jun 2019

                  • Length 13 page(s)

                  • Topic Marketing

                  • Region Global

                  • Industry Food and Beverages Production

                  In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.
                    View case

                    Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

                    By  Pierre Chandon,  Laura Heely
                    Add to cart award extra
                    After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

                      Published 06 Jun 2018

                      Reference 6317

                      Length 16 page(s)

                      Topic Marketing

                      Region Europe

                      Industry Dairy,  Food and Beverages Production

                      View case

                      Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

                      By  Pierre Chandon,  Laura Heely
                      Add to cart award extra
                      • Reference 6317

                      • Published 06 Jun 2018

                      • Length 16 page(s)

                      • Topic Marketing

                      • Region Europe

                      • Industry Dairy,  Food and Beverages Production

                      After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
                        View case

                        AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

                        By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
                        Add to cart popular award extra
                        Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.

                          Published 26 Aug 2016

                          Reference 6241

                          Length 23 page(s)

                          Topic Marketing

                          Region Global

                          Industry Leisure, Travel and Tourism

                          View case

                          AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

                          By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
                          Add to cart popular award extra
                          • Reference 6241

                          • Published 26 Aug 2016

                          • Length 23 page(s)

                          • Topic Marketing

                          • Region Global

                          • Industry Leisure, Travel and Tourism

                          Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
                            View case
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