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3 case(s) found.
This case considers the transition at the head of British Airways from Lord Marshall, key architect of BA's spectacular restructuring and revitalisation in the 1980s, to his chosen successor Robert Ayling. In an increasingly deregulated market, Ayling's challenge is to sustain BA's position of leadership in the airline industry.
This case considers the transition at the head of British Airways from Lord Marshall, key architect of BA's spectacular restructuring and revitalisation in the 1980s, to his chosen successor Robert Ayling. In an increasingly deregulated market, Ayling's challenge is to sustain BA's position of leadership in the airline industry.
This case considers the transition from Sir Colin Marshall, key architect of BAs spectacular restructuring and revitalisation (described in the case Becoming the Worlds Favourite Airline), to Robert Ayling. In an increasingly deregulated market, Aylings challenge is to sustain BAs position of leadership in the airline industry.
This case considers the transition from Sir Colin Marshall, key architect of BAs spectacular restructuring and revitalisation (described in the case Becoming the Worlds Favourite Airline), to Robert Ayling. In an increasingly deregulated market, Aylings challenge is to sustain BAs position of leadership in the airline industry.
The case describes the rapid development of BCP into one of the largest banks in Portugal with 6 distinct networks and hundreds of branches. Its growth was based largely on a strategy of customer responsiveness, rooted in a sophisticated approach to market segmentation and in a bold use of information technology and innovation to gain competitive advantage.
The case describes the rapid development of BCP into one of the largest banks in Portugal with 6 distinct networks and hundreds of branches. Its growth was based largely on a strategy of customer responsiveness, rooted in a sophisticated approach to market segmentation and in a bold use of information technology and innovation to gain competitive advantage.