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    6 cases found.

    Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

    By  David Dubois,  Jean-Michel Moslonka
    Add to cart award extra
    Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.

      Published 25 Mar 2019

      Reference 6446

      Topic Marketing

      Region Global

      Industry Oil & Energy

      View case

      Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

      Add to cart award extra
      • By  David Dubois,  Jean-Michel Moslonka
      • Reference 6446

      • Published 25 Mar 2019

      • Topic Marketing

      • Region Global

      • Industry Oil & Energy

      Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.
        View case

        waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

        By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
        Add to cart award extra
        In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.

          Published 28 Jun 2019

          Reference 6399

          Topic Marketing

          Region Global

          Industry Food and Beverages Production

          View case

          waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

          Add to cart award extra
          • By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
          • Reference 6399

          • Published 28 Jun 2019

          • Topic Marketing

          • Region Global

          • Industry Food and Beverages Production

          In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.
            View case

            AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

            By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
            Add to cart popular award extra
            Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.

              Published 26 Aug 2016

              Reference 6241

              Topic Marketing

              Region Global

              Industry Leisure, Travel and Tourism

              View case

              AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

              Add to cart popular award extra
              • By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
              • Reference 6241

              • Published 26 Aug 2016

              • Topic Marketing

              • Region Global

              • Industry Leisure, Travel and Tourism

              Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
                View case

                Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

                By  Joerg Niessing,  Pierre Chandon
                Add to cart popular award extra

                In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

                  Published 11 Oct 2017

                  Reference 6198

                  Topic Marketing

                  Region Global

                  Industry Higher Education

                  View case

                  Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

                  Add to cart popular award extra
                  • By  Joerg Niessing,  Pierre Chandon
                  • Reference 6198

                  • Published 11 Oct 2017

                  • Topic Marketing

                  • Region Global

                  • Industry Higher Education

                  In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

                    View case

                    Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                    By  David Dubois,  Katrina Bens
                    Add to cart popular award extra
                    The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

                      Published 23 Jun 2014

                      Reference 6060

                      Topic Marketing

                      Region Global

                      Industry Apparel and Fashion

                      View case

                      Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                      Add to cart popular award extra
                      • By  David Dubois,  Katrina Bens
                      • Reference 6060

                      • Published 23 Jun 2014

                      • Topic Marketing

                      • Region Global

                      • Industry Apparel and Fashion

                      The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
                        View case

                        Swatch

                        By  Christian Pinson,  Helen Chase Kimball
                        Add to cart award extra
                        Describes the development and international launch of Swatch, the new watch concept that revolutionized the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.

                          Published 01 Jan 1990

                          Reference 1853

                          Topic Marketing

                          Region Global

                          Industry Consumer Goods,  Marketing and Advertising

                          View case

                          Swatch

                          Add to cart award extra
                          • By  Christian Pinson,  Helen Chase Kimball
                          • Reference 1853

                          • Published 01 Jan 1990

                          • Topic Marketing

                          • Region Global

                          • Industry Consumer Goods,  Marketing and Advertising

                          Describes the development and international launch of Swatch, the new watch concept that revolutionized the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.
                            View case

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