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6 cases found.

Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

By  David Dubois,  Jean-Michel Moslonka
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Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.

    Published 25 Mar 2019

    Reference 6446

    Topic Marketing

    Region Global

    Industry Oil & Energy

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    Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

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    Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.
      View case

      waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

      By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
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      In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.

        Published 28 Jun 2019

        Reference 6399

        Topic Marketing

        Region Global

        Industry Food and Beverages Production

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        waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

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        In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.
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          AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

          By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
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          Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.

            Published 26 Aug 2016

            Reference 6241

            Topic Marketing

            Region Global

            Industry Leisure, Travel and Tourism

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            AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

            Add to cart popular award extra
            Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
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              Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

              By  Joerg Niessing,  Pierre Chandon
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              In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

                Published 11 Oct 2017

                Reference 6198

                Topic Marketing

                Region Global

                Industry Higher Education

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                Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

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                In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

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                  Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                  By  David Dubois,  Katrina Bens
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                  The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

                    Published 23 Jun 2014

                    Reference 6060

                    Topic Marketing

                    Region Global

                    Industry Apparel and Fashion

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                    Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                    Add to cart popular award extra
                    The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
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                      Swatch

                      By  Christian Pinson,  Helen Chase Kimball
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                      Describes the development and international launch of Swatch, the new watch concept that revolutionized the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.

                        Published 01 Jan 1990

                        Reference 1853

                        Topic Marketing

                        Region Global

                        Industry Consumer Goods,  Marketing and Advertising

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                        Swatch

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                        Describes the development and international launch of Swatch, the new watch concept that revolutionized the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.
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