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    7 cases found.

    Google and Project Maven (A): Big Tech, Government and the AI Arms Race

    By  Gianpiero Petriglieri,  Jaimie Stettin
    Add to cart popular award
    In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.

      Published 28 May 2018

      Reference 6408

      Topic Responsibility

      Region North America

      Industry Industrial Automation,  Information Technology and Services,  Military

      View case

      Google and Project Maven (A): Big Tech, Government and the AI Arms Race

      Add to cart popular award
      • By  Gianpiero Petriglieri,  Jaimie Stettin
      • Reference 6408

      • Published 28 May 2018

      • Topic Responsibility

      • Region North America

      • Industry Industrial Automation,  Information Technology and Services,  Military

      In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
        View case

        Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

        By  Pierre Chandon,  Laura Heely
        Add to cart popular award extra
        After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

          Published 06 Jun 2018

          Reference 6317

          Topic Marketing

          Region Europe

          Industry Dairy,  Food and Beverages Production

          View case

          Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

          Add to cart popular award extra
          • By  Pierre Chandon,  Laura Heely
          • Reference 6317

          • Published 06 Jun 2018

          • Topic Marketing

          • Region Europe

          • Industry Dairy,  Food and Beverages Production

          After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
            View case

            Boost M6700 (A): Buyer-Seller Negotiation - Confidential Instructions for John Payne

            By  Horacio Falcao,  Kriti Jain,  Heather Grover
            Add to cart popular award
            This is a 1-on-1 first interaction negotiation between John, a senior sales manager of high-end, state-of-the-art laptops (Boost computers), and Cindy, a procurement manager of a business consulting firm. Cindy has invited John to discuss his proposal to sell 50 of the latest technology computers.

              Published 25 Jan 2016

              Reference 6099

              Topic Entrepreneurship

              Region Global

              Industry Consulting

              View case

              Boost M6700 (A): Buyer-Seller Negotiation - Confidential Instructions for John Payne

              Add to cart popular award
              • By  Horacio Falcao,  Kriti Jain,  Heather Grover
              • Reference 6099

              • Published 25 Jan 2016

              • Topic Entrepreneurship

              • Region Global

              • Industry Consulting

              This is a 1-on-1 first interaction negotiation between John, a senior sales manager of high-end, state-of-the-art laptops (Boost computers), and Cindy, a procurement manager of a business consulting firm. Cindy has invited John to discuss his proposal to sell 50 of the latest technology computers.
                View case

                Boost M6700 (B): Buyer-Seller Negotiation - Confidential Instructions for Cindy Tan

                By  Horacio Falcao,  Kriti Jain,  Heather Grover
                Add to cart popular award
                This is a 1-on-1 first interaction negotiation between John, a senior sales manager of high-end, state-of-the-art laptops (Boost computers), and Cindy, a procurement manager of a business consulting firm. Cindy has invited John to discuss his proposal to sell 50 of the latest technology computers.

                  Published 25 Jan 2016

                  Reference 6099

                  Topic Entrepreneurship

                  Region Global

                  Industry Consulting

                  View case

                  Boost M6700 (B): Buyer-Seller Negotiation - Confidential Instructions for Cindy Tan

                  Add to cart popular award
                  • By  Horacio Falcao,  Kriti Jain,  Heather Grover
                  • Reference 6099

                  • Published 25 Jan 2016

                  • Topic Entrepreneurship

                  • Region Global

                  • Industry Consulting

                  This is a 1-on-1 first interaction negotiation between John, a senior sales manager of high-end, state-of-the-art laptops (Boost computers), and Cindy, a procurement manager of a business consulting firm. Cindy has invited John to discuss his proposal to sell 50 of the latest technology computers.
                    View case

                    Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                    By  David Dubois,  Katrina Bens
                    Add to cart popular award extra
                    The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

                      Published 23 Jun 2014

                      Reference 6060

                      Topic Marketing

                      Region Global

                      Industry Apparel and Fashion

                      View case

                      Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                      Add to cart popular award extra
                      • By  David Dubois,  Katrina Bens
                      • Reference 6060

                      • Published 23 Jun 2014

                      • Topic Marketing

                      • Region Global

                      • Industry Apparel and Fashion

                      The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
                        View case

                        Infineon Technologies: Time to Cash in your Chips?

                        By  Denis Gromb,  Joel Peress
                        Add to cart popular award
                        In late 2011, Infineon (IFX), a German semiconductor company, is sitting on a €2.4bn cash balance representing 40% of its assets. As part of a financial policy review, management is receiving conflicting advice from different quarters as to whether to pay out some of the cash holdings, how much and by which methods.

                          Published 25 Aug 2014

                          Reference 5961

                          Topic Economics & Finance

                          Region Global

                          Industry Semiconductors

                          View case

                          Infineon Technologies: Time to Cash in your Chips?

                          Add to cart popular award
                          • By  Denis Gromb,  Joel Peress
                          • Reference 5961

                          • Published 25 Aug 2014

                          • Topic Economics & Finance

                          • Region Global

                          • Industry Semiconductors

                          In late 2011, Infineon (IFX), a German semiconductor company, is sitting on a €2.4bn cash balance representing 40% of its assets. As part of a financial policy review, management is receiving conflicting advice from different quarters as to whether to pay out some of the cash holdings, how much and by which methods.
                            View case

                            Ziqitza Health Care Limited: Responding to Corruption

                            By  N. Craig Smith,  Robert Crawford
                            Add to cart popular award
                            Sweta Mangal, CEO of Ziqitza Health Care Limited, must decide how to respond to a government official who has demanded a bribe to release payment for the ambulance services ZHL provides. Bribery is commonplace in India, but there is also a growing anti-corruption movement.

                              Published 27 May 2013

                              Reference 5897

                              Topic Responsibility

                              Region Asia

                              Industry Hospital & Health Care

                              View case

                              Ziqitza Health Care Limited: Responding to Corruption

                              Add to cart popular award
                              • By  N. Craig Smith,  Robert Crawford
                              • Reference 5897

                              • Published 27 May 2013

                              • Topic Responsibility

                              • Region Asia

                              • Industry Hospital & Health Care

                              Sweta Mangal, CEO of Ziqitza Health Care Limited, must decide how to respond to a government official who has demanded a bribe to release payment for the ambulance services ZHL provides. Bribery is commonplace in India, but there is also a growing anti-corruption movement.
                                View case

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