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    2 case(s) found.

    The Marvel Way: Restoring a Blue Ocean

    By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
    Add to cart popular award
    The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with then Marvel CEO Peter Cuneo who turned around the business and launched a blue ocean. Founded in 1939, Marvel Comics initially struggled in a red ocean producing primarily me-to knock-off comic books.

      Published 24 Mar 2016

      Reference 6205

      Length 17 page(s)

      Topic Strategy

      Region North America

      Industry Motion Pictures and Film

      View case

      The Marvel Way: Restoring a Blue Ocean

      By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
      Add to cart popular award
      • Reference 6205

      • Published 24 Mar 2016

      • Length 17 page(s)

      • Topic Strategy

      • Region North America

      • Industry Motion Pictures and Film

      The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with then Marvel CEO Peter Cuneo who turned around the business and launched a blue ocean. Founded in 1939, Marvel Comics initially struggled in a red ocean producing primarily me-to knock-off comic books.
        View case

        Cisco Systems: New Millennium - New Acquisition Strategy?

        By  Nir Brueller,  Laurence Capron
        Add to cart popular award
        The case first describes the evolution of Cisco Systems of San Jose, California, from a narrowly-focused routing and switching equipment vendor, with a highly effective competitive strategy, into a diversified networking and IT giant.

          Published 25 Mar 2010

          Reference 5669

          Length 26 page(s)

          Topic Strategy

          Region North America

          Industry Telecommunications,  Capital Markets

          View case

          Cisco Systems: New Millennium - New Acquisition Strategy?

          By  Nir Brueller,  Laurence Capron
          Add to cart popular award
          • Reference 5669

          • Published 25 Mar 2010

          • Length 26 page(s)

          • Topic Strategy

          • Region North America

          • Industry Telecommunications,  Capital Markets

          The case first describes the evolution of Cisco Systems of San Jose, California, from a narrowly-focused routing and switching equipment vendor, with a highly effective competitive strategy, into a diversified networking and IT giant.
            View case

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