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    5 case(s) found.

    Enel's Innovability: Global Open Innovation and Sustainability

    By  L. Felipe Monteiro,  Jose Miguel Garcia Benavente
    Add to cart popular award extra
    The case describes how the Italian multinational Enel Group, one of the largest power utilities companies in the world, embraced the transformation of the energy sector, combining open innovation with sustainability – or what the company calls “Innovability”).

      Published 12 Nov 2019

      Reference 6510

      Length 30 page(s)

      Topic Responsibility

      Region Europe

      Industry Utilities,  Oil & Energy,  Renewables & Environment

      View case

      Enel's Innovability: Global Open Innovation and Sustainability

      By  L. Felipe Monteiro,  Jose Miguel Garcia Benavente
      Add to cart popular award extra
      • Reference 6510

      • Published 12 Nov 2019

      • Length 30 page(s)

      • Topic Responsibility

      • Region Europe

      • Industry Utilities,  Oil & Energy,  Renewables & Environment

      The case describes how the Italian multinational Enel Group, one of the largest power utilities companies in the world, embraced the transformation of the energy sector, combining open innovation with sustainability – or what the company calls “Innovability”).
        View case

        How Corporates Co-innovate with Startups: The BMW Startup Garage

        By  Joerg Niessing,  Laurence Capron,  Nathan Furr,  Pascale Balze,  Julia Bodner
        Add to cart popular award extra
        At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV).

          Published 02 May 2019

          Reference 6439

          Length 20 page(s)

          Topic Strategy

          Region Europe

          Industry Automotive

          View case

          How Corporates Co-innovate with Startups: The BMW Startup Garage

          By  Joerg Niessing,  Laurence Capron,  Nathan Furr,  Pascale Balze,  Julia Bodner
          Add to cart popular award extra
          • Reference 6439

          • Published 02 May 2019

          • Length 20 page(s)

          • Topic Strategy

          • Region Europe

          • Industry Automotive

          At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV).
            View case

            The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

            By  L. Felipe Monteiro
            Add to cart popular award extra
            The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

              Published 21 Apr 2017

              Reference 6291

              Length 19 page(s)

              Topic Strategy

              Region Europe

              Industry Consumer Goods,  Luxury Goods and Jewelry

              View case

              The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

              By  L. Felipe Monteiro
              Add to cart popular award extra
              • Reference 6291

              • Published 21 Apr 2017

              • Length 19 page(s)

              • Topic Strategy

              • Region Europe

              • Industry Consumer Goods,  Luxury Goods and Jewelry

              The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
                View case

                Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

                By  Hernan A. Bruno,  Hilke Plassmann
                Add to cart popular award extra
                The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.

                  Published 25 Mar 2014

                  Reference 5757

                  Length 13 page(s)

                  Topic Marketing

                  Region Europe

                  Industry Food and Beverages Production

                  View case

                  Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

                  By  Hernan A. Bruno,  Hilke Plassmann
                  Add to cart popular award extra
                  • Reference 5757

                  • Published 25 Mar 2014

                  • Length 13 page(s)

                  • Topic Marketing

                  • Region Europe

                  • Industry Food and Beverages Production

                  The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.
                    View case

                    Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

                    By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
                    Add to cart popular award extra
                    Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.

                      Published 28 Jun 2010

                      Reference 5685

                      Length 21 page(s)

                      Topic Marketing

                      Region Europe

                      Industry Consumer Goods

                      View case

                      Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

                      By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
                      Add to cart popular award extra
                      • Reference 5685

                      • Published 28 Jun 2010

                      • Length 21 page(s)

                      • Topic Marketing

                      • Region Europe

                      • Industry Consumer Goods

                      Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.
                        View case

                        Recently Viewed

                        Private Equity Achieves Returns through Operating Improvements: CD&R's Acquisition and Turnaround of Hertz

                        By  Claudia Zeisberger,  Peter Goodson,  Kimberly McGinnis,  Dickson L. Louie,  Nicholas Shannahan

                          Add to cart extra

                          Volkswagen's Emissions Scandal: How Could It Happen?

                          By  N. Craig Smith,  Erin McCormick

                            Add to cart popular award

                            KKR and CHI Overhead Doors (A): Sharing Profits fairly through Broad Equity Ownership

                            By  Claudia Zeisberger,  Jean Wee

                              Add to cart new extra

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