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    5 cases found.

    Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

    By  Pierre Chandon,  Laura Heely
    Add to cart popular award extra
    After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

      Published 06 Jun 2018

      Reference 6317

      Topic Marketing

      Region Europe

      Industry Dairy,  Food and Beverages Production

      View case

      Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

      Add to cart popular award extra
      • By  Pierre Chandon,  Laura Heely
      • Reference 6317

      • Published 06 Jun 2018

      • Topic Marketing

      • Region Europe

      • Industry Dairy,  Food and Beverages Production

      After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
        View case

        The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

        By  L. Felipe Monteiro
        Add to cart popular award extra
        The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

          Published 21 Apr 2017

          Reference 6291

          Topic Strategy

          Region Europe

          Industry Consumer Goods,  Luxury Goods and Jewelry

          View case

          The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

          Add to cart popular award extra
          • By  L. Felipe Monteiro
          • Reference 6291

          • Published 21 Apr 2017

          • Topic Strategy

          • Region Europe

          • Industry Consumer Goods,  Luxury Goods and Jewelry

          The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
            View case

            Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

            By  Hernan A. Bruno,  Hilke Plassmann
            Add to cart popular award extra
            The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.

              Published 25 Mar 2014

              Reference 5757

              Topic Marketing

              Region Europe

              Industry Food and Beverages Production

              View case

              Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

              Add to cart popular award extra
              • By  Hernan A. Bruno,  Hilke Plassmann
              • Reference 5757

              • Published 25 Mar 2014

              • Topic Marketing

              • Region Europe

              • Industry Food and Beverages Production

              The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.
                View case

                Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

                By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
                Add to cart popular award extra
                Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.

                  Published 28 Jun 2010

                  Reference 5685

                  Topic Marketing

                  Region Europe

                  Industry Consumer Goods

                  View case

                  Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

                  Add to cart popular award extra
                  • By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
                  • Reference 5685

                  • Published 28 Jun 2010

                  • Topic Marketing

                  • Region Europe

                  • Industry Consumer Goods

                  Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.
                    View case

                    Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry

                    By  Vadim Grigorian,  Pierre Chandon
                    Add to cart popular award extra
                    Renzo Rosso, the president and founder of Diesel SpA, the innovative Italian casual wear company famous for its controversial 'For Successful Living' advertising campaign, is pondering how to brand its new upscale line of clothing: StyleLab.

                      Published 01 Jan 2004

                      Reference 4948

                      Topic Marketing

                      Region Europe

                      Industry Apparel and Fashion

                      View case

                      Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry

                      Add to cart popular award extra
                      • By  Vadim Grigorian,  Pierre Chandon
                      • Reference 4948

                      • Published 01 Jan 2004

                      • Topic Marketing

                      • Region Europe

                      • Industry Apparel and Fashion

                      Renzo Rosso, the president and founder of Diesel SpA, the innovative Italian casual wear company famous for its controversial 'For Successful Living' advertising campaign, is pondering how to brand its new upscale line of clothing: StyleLab.
                        View case

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