Skip to main content

Shopping cart

Your cart is empty
  • INSEAD.edu
  • INSEAD Knowledge

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout
Login with INSEAD email
Login with Facebook
Login with LinkedIn
Login with
Forgot your password?
Don’t have an account?
Sign up here
Home Publishing

Main navigation

  • Home
  • Cases
  • News
  • Contact
  • FAQs

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout

Primary menu

  • INSEAD.edu
  • INSEAD Knowledge
  • Topics
  • Economics & Finance
  • Entrepreneurship
  • Family Business
  • Leadership & Organisations
  • Marketing
  • Operations
  • Responsibility
  • Strategy
    More...
    Filter
    • With Teaching Note x
    • Award winning x
    • Popular
    • With Extra x
    • With Female Protagonist

    Topics

    Published

    Length (Pages)

    Filter
    • Your selection
    • Clear all
    • Award winning x
    • English x
    • With Teaching Note x
    • Marketing x
    • With Extra x
    Sort by
    View
    2 case(s) found.

    Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

    By  Pierre Chandon,  Laura Heely
    Add to cart award extra
    After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

      Published 06 Jun 2018

      Reference 6317

      Length 16 page(s)

      Topic Marketing

      Region Europe

      Industry Dairy,  Food and Beverages Production

      View case

      Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

      By  Pierre Chandon,  Laura Heely
      Add to cart award extra
      • Reference 6317

      • Published 06 Jun 2018

      • Length 16 page(s)

      • Topic Marketing

      • Region Europe

      • Industry Dairy,  Food and Beverages Production

      After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
        View case

        Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India

        By  Haiyang Yang,  Amitava Chattopadhyay,  Kedar Apshankar
        Add to cart popular award extra
        This case illustrates the key issues and challenges in creating and sustaining a successful brand in emerging markets. Peter England, India’s largest apparel brand by sales volume, is struggling to formulate a strategy to sustain the brand’s market dominance. Indian consumer tastes are changing rapidly, making it difficult for any brand to stay relevant and fashionable over time.

          Published 24 Mar 2016

          Reference 6192

          Length 39 page(s)

          Topic Marketing

          Region Asia

          Industry Apparel and Fashion

          View case

          Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India

          By  Haiyang Yang,  Amitava Chattopadhyay,  Kedar Apshankar
          Add to cart popular award extra
          • Reference 6192

          • Published 24 Mar 2016

          • Length 39 page(s)

          • Topic Marketing

          • Region Asia

          • Industry Apparel and Fashion

          This case illustrates the key issues and challenges in creating and sustaining a successful brand in emerging markets. Peter England, India’s largest apparel brand by sales volume, is struggling to formulate a strategy to sustain the brand’s market dominance. Indian consumer tastes are changing rapidly, making it difficult for any brand to stay relevant and fashionable over time.
            View case

            Recently Viewed

            Board Process Simulation (A)

            By  Stanislav Shekshnia

              Add to cart

              Birkenstock: Exit the Family. Enter a Professional CEO

              By  Morten Bennedsen,  Mark Stabile,  Brian Henry

                Add to cart new

                Rasurel: Reviving an Ageing Brand

                By  Amitava Chattopadhyay,  Séverine de Wulf

                  Add to cart

                  Footer

                  • FACUTY & RESEARCH
                  • Faculty
                  • Research
                  • Centres of Excellence
                  • INSEAD Knowledge
                  • Research & Learning Hub
                  • DISTRIBUTORS
                  • Case Centre
                  • CCMP
                  • Harvard Business Publishing
                  • study.net
                  • XanEdu
                  Social
                  Sorbonne University Logo
                  Wharton University Logo Logo
                  Tshinghua University Logo Logo

                  Footer bottom

                  • Accreditations
                  • Environment Policy
                  • Copyright
                  • Privacy Policy
                  • Terms & Conditions