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    13 cases found.

    Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

    By  David Dubois,  Jean-Michel Moslonka
    Add to cart award extra
    Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.

      Published 25 Mar 2019

      Reference 6446

      Topic Marketing

      Region Global

      Industry Oil & Energy

      View case

      Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

      Add to cart award extra
      • By  David Dubois,  Jean-Michel Moslonka
      • Reference 6446

      • Published 25 Mar 2019

      • Topic Marketing

      • Region Global

      • Industry Oil & Energy

      Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.
        View case

        The Carrot Rewards Wellness App: Innovating in the Behaviour Change Market

        By  Pierre Chandon,  Shilaan Alzahawi
        Add to cart award extra
        Serial social entrepreneur Andreas Souvaliotis is looking at new ways to achieve his lifelong mission: to improve the health and wellness of his Canadian compatriots. His previous venture, Green Rewards, demonstrated the power of loyalty rewards to promote environmentally-conscious purchases.

          Published 31 Aug 2018

          Reference 6424

          Topic Marketing

          Region North America

          Industry Computer Software,  Health, Wellness and Fitness

          View case

          The Carrot Rewards Wellness App: Innovating in the Behaviour Change Market

          Add to cart award extra
          • By  Pierre Chandon,  Shilaan Alzahawi
          • Reference 6424

          • Published 31 Aug 2018

          • Topic Marketing

          • Region North America

          • Industry Computer Software,  Health, Wellness and Fitness

          Serial social entrepreneur Andreas Souvaliotis is looking at new ways to achieve his lifelong mission: to improve the health and wellness of his Canadian compatriots. His previous venture, Green Rewards, demonstrated the power of loyalty rewards to promote environmentally-conscious purchases.
            View case

            waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

            By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
            Add to cart award extra
            In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.

              Published 28 Jun 2019

              Reference 6399

              Topic Marketing

              Region Global

              Industry Food and Beverages Production

              View case

              waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

              Add to cart award extra
              • By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
              • Reference 6399

              • Published 28 Jun 2019

              • Topic Marketing

              • Region Global

              • Industry Food and Beverages Production

              In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.
                View case

                Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

                By  Pierre Chandon,  Laura Heely
                Add to cart popular award extra
                After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

                  Published 06 Jun 2018

                  Reference 6317

                  Topic Marketing

                  Region Europe

                  Industry Dairy,  Food and Beverages Production

                  View case

                  Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

                  Add to cart popular award extra
                  • By  Pierre Chandon,  Laura Heely
                  • Reference 6317

                  • Published 06 Jun 2018

                  • Topic Marketing

                  • Region Europe

                  • Industry Dairy,  Food and Beverages Production

                  After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
                    View case

                    AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

                    By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
                    Add to cart popular award extra
                    Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.

                      Published 26 Aug 2016

                      Reference 6241

                      Topic Marketing

                      Region Global

                      Industry Leisure, Travel and Tourism

                      View case

                      AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

                      Add to cart popular award extra
                      • By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
                      • Reference 6241

                      • Published 26 Aug 2016

                      • Topic Marketing

                      • Region Global

                      • Industry Leisure, Travel and Tourism

                      Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
                        View case

                        Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

                        By  Joerg Niessing,  Pierre Chandon
                        Add to cart popular award extra

                        In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

                          Published 11 Oct 2017

                          Reference 6198

                          Topic Marketing

                          Region Global

                          Industry Higher Education

                          View case

                          Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

                          Add to cart popular award extra
                          • By  Joerg Niessing,  Pierre Chandon
                          • Reference 6198

                          • Published 11 Oct 2017

                          • Topic Marketing

                          • Region Global

                          • Industry Higher Education

                          In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

                            View case

                            Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                            By  David Dubois,  Katrina Bens
                            Add to cart popular award extra
                            The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

                              Published 23 Jun 2014

                              Reference 6060

                              Topic Marketing

                              Region Global

                              Industry Apparel and Fashion

                              View case

                              Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                              Add to cart popular award extra
                              • By  David Dubois,  Katrina Bens
                              • Reference 6060

                              • Published 23 Jun 2014

                              • Topic Marketing

                              • Region Global

                              • Industry Apparel and Fashion

                              The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
                                View case

                                L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

                                By  Haiyang Yang,  Pierre Chandon
                                Add to cart popular award extra
                                Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.

                                  Published 07 May 2013

                                  Reference 5960

                                  Topic Marketing

                                  Region Asia

                                  Industry Cosmetics,  Luxury Goods and Jewelry

                                  View case

                                  L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

                                  Add to cart popular award extra
                                  • By  Haiyang Yang,  Pierre Chandon
                                  • Reference 5960

                                  • Published 07 May 2013

                                  • Topic Marketing

                                  • Region Asia

                                  • Industry Cosmetics,  Luxury Goods and Jewelry

                                  Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.
                                    View case

                                    Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

                                    By  Hernan A. Bruno,  Hilke Plassmann
                                    Add to cart popular award extra
                                    The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.

                                      Published 25 Mar 2014

                                      Reference 5757

                                      Topic Marketing

                                      Region Europe

                                      Industry Food and Beverages Production

                                      View case

                                      Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

                                      Add to cart popular award extra
                                      • By  Hernan A. Bruno,  Hilke Plassmann
                                      • Reference 5757

                                      • Published 25 Mar 2014

                                      • Topic Marketing

                                      • Region Europe

                                      • Industry Food and Beverages Production

                                      The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.
                                        View case

                                        Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

                                        By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
                                        Add to cart popular award extra
                                        Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.

                                          Published 28 Jun 2010

                                          Reference 5685

                                          Topic Marketing

                                          Region Europe

                                          Industry Consumer Goods

                                          View case

                                          Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

                                          Add to cart popular award extra
                                          • By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
                                          • Reference 5685

                                          • Published 28 Jun 2010

                                          • Topic Marketing

                                          • Region Europe

                                          • Industry Consumer Goods

                                          Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.
                                            View case

                                            Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

                                            By  Pierre Chandon,  Pedro Pacheco Guimaraes
                                            Add to cart popular award extra
                                            Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

                                              Published 01 Feb 2004

                                              Reference 5188

                                              Topic Marketing

                                              Region South America

                                              Industry Consumer Goods

                                              View case

                                              Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

                                              Add to cart popular award extra
                                              • By  Pierre Chandon,  Pedro Pacheco Guimaraes
                                              • Reference 5188

                                              • Published 01 Feb 2004

                                              • Topic Marketing

                                              • Region South America

                                              • Industry Consumer Goods

                                              Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.
                                                View case

                                                Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry

                                                By  Vadim Grigorian,  Pierre Chandon
                                                Add to cart popular award extra
                                                Renzo Rosso, the president and founder of Diesel SpA, the innovative Italian casual wear company famous for its controversial 'For Successful Living' advertising campaign, is pondering how to brand its new upscale line of clothing: StyleLab.

                                                  Published 01 Jan 2004

                                                  Reference 4948

                                                  Topic Marketing

                                                  Region Europe

                                                  Industry Apparel and Fashion

                                                  View case

                                                  Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry

                                                  Add to cart popular award extra
                                                  • By  Vadim Grigorian,  Pierre Chandon
                                                  • Reference 4948

                                                  • Published 01 Jan 2004

                                                  • Topic Marketing

                                                  • Region Europe

                                                  • Industry Apparel and Fashion

                                                  Renzo Rosso, the president and founder of Diesel SpA, the innovative Italian casual wear company famous for its controversial 'For Successful Living' advertising campaign, is pondering how to brand its new upscale line of clothing: StyleLab.
                                                    View case
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