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    1 case(s) found.

    MAS Holdings: Strategic Corporate Social Responsibility in the Apparel Industry

    By  Jonathan Story,  Noshua Watson
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    MAS Holdings is a family-owned manufacturer of women's apparel, founded by three brothers who have built the firm into a US$570 million business. Clients include the biggest brands in lingerie and sportswear. The textile industry makes up 50% of Sri Lankan exports, especially from China. The case is about using corporate social responsibility as a strategic tool in global competition.

      Published 03 Jan 2006

      Reference 5347

      Length 25 page(s)

      Topic Economics & Finance

      Region Asia

      Industry Apparel and Fashion

      View case

      MAS Holdings: Strategic Corporate Social Responsibility in the Apparel Industry

      By  Jonathan Story,  Noshua Watson
      Add to cart award extra
      • Reference 5347

      • Published 03 Jan 2006

      • Length 25 page(s)

      • Topic Economics & Finance

      • Region Asia

      • Industry Apparel and Fashion

      MAS Holdings is a family-owned manufacturer of women's apparel, founded by three brothers who have built the firm into a US$570 million business. Clients include the biggest brands in lingerie and sportswear. The textile industry makes up 50% of Sri Lankan exports, especially from China. The case is about using corporate social responsibility as a strategic tool in global competition.
        View case

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