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18 case(s) found.

The Carrot Rewards Wellness App: Innovating in the Behaviour Change Market

By  Pierre Chandon,  Shilaan Alzahawi
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Serial social entrepreneur Andreas Souvaliotis is looking at new ways to achieve his lifelong mission: to improve the health and wellness of his Canadian compatriots. His previous venture, Green Rewards, demonstrated the power of loyalty rewards to promote environmentally-conscious purchases.

    Published 31 Aug 2018

    Reference 6424

    Length 28 page(s)

    Topic Marketing

    Region North America

    Industry Computer Software,  Health, Wellness and Fitness

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    The Carrot Rewards Wellness App: Innovating in the Behaviour Change Market

    By  Pierre Chandon,  Shilaan Alzahawi
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    Serial social entrepreneur Andreas Souvaliotis is looking at new ways to achieve his lifelong mission: to improve the health and wellness of his Canadian compatriots. His previous venture, Green Rewards, demonstrated the power of loyalty rewards to promote environmentally-conscious purchases.
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      Google and Project Maven (A): Big Tech, Government and the AI Arms Race

      By  Gianpiero Petriglieri,  Jaimie Stettin
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      In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.

        Published 28 May 2018

        Reference 6408

        Length 17 page(s)

        Topic Responsibility

        Region North America

        Industry Industrial Automation,  Information Technology and Services,  Military

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        Google and Project Maven (A): Big Tech, Government and the AI Arms Race

        By  Gianpiero Petriglieri,  Jaimie Stettin
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        In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
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          Google and Project Maven (B): An Eventful Week in June

          By  Gianpiero Petriglieri
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          In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.

            Published 30 Jul 2018

            Reference 6408

            Length 4 page(s)

            Topic Responsibility

            Region North America

            Industry Industrial Automation,  Information Technology and Services,  Military

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            Google and Project Maven (B): An Eventful Week in June

            By  Gianpiero Petriglieri
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            In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
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              The Marvel Way: Restoring a Blue Ocean

              By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
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              The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with then Marvel CEO Peter Cuneo who turned around the business and launched a blue ocean. Founded in 1939, Marvel Comics initially struggled in a red ocean producing primarily me-to knock-off comic books.

                Published 24 Mar 2016

                Reference 6205

                Length 17 page(s)

                Topic Strategy

                Region North America

                Industry Motion Pictures and Film

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                The Marvel Way: Restoring a Blue Ocean

                By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
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                The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with then Marvel CEO Peter Cuneo who turned around the business and launched a blue ocean. Founded in 1939, Marvel Comics initially struggled in a red ocean producing primarily me-to knock-off comic books.
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                  Cisco Systems: New Millennium - New Acquisition Strategy?

                  By  Nir Brueller,  Laurence Capron
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                  The case first describes the evolution of Cisco Systems of San Jose, California, from a narrowly-focused routing and switching equipment vendor, with a highly effective competitive strategy, into a diversified networking and IT giant.

                    Published 25 Mar 2010

                    Reference 5669

                    Length 26 page(s)

                    Topic Strategy

                    Region North America

                    Industry Telecommunications,  Capital Markets

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                    Cisco Systems: New Millennium - New Acquisition Strategy?

                    By  Nir Brueller,  Laurence Capron
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                    The case first describes the evolution of Cisco Systems of San Jose, California, from a narrowly-focused routing and switching equipment vendor, with a highly effective competitive strategy, into a diversified networking and IT giant.
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                      Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford's Global Car in the United States

                      By  Andrew T. Stephen
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                      The Ford Fiesta Movement was a social media campaign run by Ford in the U.S. during 2009 to generate buzz for the upcoming launch of the 2011 Fiesta sub-compact car. This case examines the campaign's performance and asks what marketers should do thereafter to convert interested consumers into buyers.

                        Published 25 Jan 2010

                        Reference 5664

                        Length 11 page(s)

                        Topic Marketing

                        Region North America

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                        Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford's Global Car in the United States

                        By  Andrew T. Stephen
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                        The Ford Fiesta Movement was a social media campaign run by Ford in the U.S. during 2009 to generate buzz for the upcoming launch of the 2011 Fiesta sub-compact car. This case examines the campaign's performance and asks what marketers should do thereafter to convert interested consumers into buyers.
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                          Leading Across Cultures at Michelin (B)

                          By  Erin Meyer,  Sapna Gupta
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                          A French executive with Michelin is expatriated from Clermont-Ferrand to South Carolina. Initially confident in his leadership skills, the protagonist learns quickly that many aspects of leading a team are quite different in the American environment.

                            Published 31 Jan 2009

                            Reference 5538

                            Length 2 page(s)

                            Topic Leadership & Organisations

                            Region North America

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                            Leading Across Cultures at Michelin (B)

                            By  Erin Meyer,  Sapna Gupta
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                            A French executive with Michelin is expatriated from Clermont-Ferrand to South Carolina. Initially confident in his leadership skills, the protagonist learns quickly that many aspects of leading a team are quite different in the American environment.
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                              Leading Across Cultures at Michelin (C)

                              By  Erin Meyer,  Sapna Gupta
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                              A French executive with Michelin is expatriated from Clermont-Ferrand to South Carolina. Initially confident in his leadership skills, the protagonist learns quickly that many aspects of leading a team are quite different in the American environment.

                                Published 31 Jan 2009

                                Reference 5538

                                Length 2 page(s)

                                Topic Leadership & Organisations

                                Region North America

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                                Leading Across Cultures at Michelin (C)

                                By  Erin Meyer,  Sapna Gupta
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                                A French executive with Michelin is expatriated from Clermont-Ferrand to South Carolina. Initially confident in his leadership skills, the protagonist learns quickly that many aspects of leading a team are quite different in the American environment.
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                                  The PCNet Project (A): Project Risk Management in an IT Integration Project

                                  By  Christoph Loch
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                                  The case describes a large and complex IT integration project, after the acquisition of one metals mining company by another. As part of the integration, 40,000 PCs, applications, and the network had to be consolidated into one system. The project lasted two years and involved 1,000 people across the organization.

                                    Published 05 Feb 2005

                                    Reference 5272

                                    Length 18 page(s)

                                    Topic Operations

                                    Region North America

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                                    The PCNet Project (A): Project Risk Management in an IT Integration Project

                                    By  Christoph Loch
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                                    The case describes a large and complex IT integration project, after the acquisition of one metals mining company by another. As part of the integration, 40,000 PCs, applications, and the network had to be consolidated into one system. The project lasted two years and involved 1,000 people across the organization.
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                                      The Resort in Pueblo Valley (A)

                                      By  Christine Blondel
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                                      The Resort in Pueblo Valley case describes the story of three generations of a business family, who owned and managed a beautiful resort. The family story includes traumatic events like early deaths, suicide, and remarriages and lack of communication on succession issues.

                                        Published 01 Aug 2004

                                        Reference 5226

                                        Length 10 page(s)

                                        Topic Family Business

                                        Region North America

                                        Industry Individual and Family Services

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                                        The Resort in Pueblo Valley (A)

                                        By  Christine Blondel
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                                        The Resort in Pueblo Valley case describes the story of three generations of a business family, who owned and managed a beautiful resort. The family story includes traumatic events like early deaths, suicide, and remarriages and lack of communication on succession issues.
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                                          From Swords to Ploughshares: Three Generations of Family Entrepreneurship, Conflict, Transitions and Connection

                                          By  Randel Carlock,  Elizabeth Florent-Treacy
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                                          Harry McNeely Sr started a storage and transport company with his brother-in-law in 1916. Whereas his sons, Don & Harry Jr, were taken into the company, Harry Sr made provision for his two daughters to be financially independent but gave them no stake in the family business.

                                            Published 31 Jan 2009

                                            Reference 5208

                                            Length 15 page(s)

                                            Topic Family Business

                                            Region North America

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                                            From Swords to Ploughshares: Three Generations of Family Entrepreneurship, Conflict, Transitions and Connection

                                            By  Randel Carlock,  Elizabeth Florent-Treacy
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                                            Harry McNeely Sr started a storage and transport company with his brother-in-law in 1916. Whereas his sons, Don & Harry Jr, were taken into the company, Harry Sr made provision for his two daughters to be financially independent but gave them no stake in the family business.
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                                              The HP-Compaq Merger: A Battle for the Heart and Soul of a Company (A)

                                              By  Randel Carlock,  Elizabeth Florent-Treacy
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                                              This is the fourth of a four-case series. At first glance, Hewlett Packard (HP) doesn't seem to be a family firm, but when push comes to shove - as it did during the controversial HP-Compaq merger - family matters. The case introduces the strategy that drove the merger, analyses Carly Fiorina's background and leadership style, and discusses the corporate culture of HP.

                                                Published 02 Jan 2006

                                                Reference 5064

                                                Length 15 page(s)

                                                Topic Strategy

                                                Region North America

                                                Industry Computer Software,  Information Technology and Services,  Computer Hardware

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                                                The HP-Compaq Merger: A Battle for the Heart and Soul of a Company (A)

                                                By  Randel Carlock,  Elizabeth Florent-Treacy
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                                                This is the fourth of a four-case series. At first glance, Hewlett Packard (HP) doesn't seem to be a family firm, but when push comes to shove - as it did during the controversial HP-Compaq merger - family matters. The case introduces the strategy that drove the merger, analyses Carly Fiorina's background and leadership style, and discusses the corporate culture of HP.
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