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    17 case(s) found.

    The Carrot Rewards Wellness App: Innovating in the Behaviour Change Market

    By  Pierre Chandon,  Shilaan Alzahawi
    Add to cart popular award extra
    Serial social entrepreneur Andreas Souvaliotis is looking at new ways to achieve his lifelong mission: to improve the health and wellness of his Canadian compatriots. His previous venture, Green Rewards, demonstrated the power of loyalty rewards to promote environmentally-conscious purchases.

      Published 31 Aug 2018

      Reference 6424

      Length 28 page(s)

      Topic Marketing

      Region North America

      Industry Computer Software,  Health, Wellness and Fitness

      View case

      The Carrot Rewards Wellness App: Innovating in the Behaviour Change Market

      By  Pierre Chandon,  Shilaan Alzahawi
      Add to cart popular award extra
      • Reference 6424

      • Published 31 Aug 2018

      • Length 28 page(s)

      • Topic Marketing

      • Region North America

      • Industry Computer Software,  Health, Wellness and Fitness

      Serial social entrepreneur Andreas Souvaliotis is looking at new ways to achieve his lifelong mission: to improve the health and wellness of his Canadian compatriots. His previous venture, Green Rewards, demonstrated the power of loyalty rewards to promote environmentally-conscious purchases.
        View case

        Google and Project Maven (A): Big Tech, Government and the AI Arms Race

        By  Gianpiero Petriglieri,  Jaimie Stettin
        Add to cart popular award
        In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.

          Published 28 May 2018

          Reference 6408

          Length 17 page(s)

          Topic Responsibility

          Region North America

          Industry Industrial Automation,  Information Technology and Services,  Military

          View case

          Google and Project Maven (A): Big Tech, Government and the AI Arms Race

          By  Gianpiero Petriglieri,  Jaimie Stettin
          Add to cart popular award
          • Reference 6408

          • Published 28 May 2018

          • Length 17 page(s)

          • Topic Responsibility

          • Region North America

          • Industry Industrial Automation,  Information Technology and Services,  Military

          In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
            View case

            Google and Project Maven (B): An Eventful Week in June

            By  Gianpiero Petriglieri
            Add to cart popular award
            In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.

              Published 30 Jul 2018

              Reference 6408

              Length 4 page(s)

              Topic Responsibility

              Region North America

              Industry Industrial Automation,  Information Technology and Services,  Military

              View case

              Google and Project Maven (B): An Eventful Week in June

              By  Gianpiero Petriglieri
              Add to cart popular award
              • Reference 6408

              • Published 30 Jul 2018

              • Length 4 page(s)

              • Topic Responsibility

              • Region North America

              • Industry Industrial Automation,  Information Technology and Services,  Military

              In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
                View case

                The Marvel Way: Restoring a Blue Ocean

                By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
                Add to cart popular award
                The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with then Marvel CEO Peter Cuneo who turned around the business and launched a blue ocean. Founded in 1939, Marvel Comics initially struggled in a red ocean producing primarily me-to knock-off comic books.

                  Published 24 Mar 2016

                  Reference 6205

                  Length 17 page(s)

                  Topic Strategy

                  Region North America

                  Industry Motion Pictures and Film

                  View case

                  The Marvel Way: Restoring a Blue Ocean

                  By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
                  Add to cart popular award
                  • Reference 6205

                  • Published 24 Mar 2016

                  • Length 17 page(s)

                  • Topic Strategy

                  • Region North America

                  • Industry Motion Pictures and Film

                  The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with then Marvel CEO Peter Cuneo who turned around the business and launched a blue ocean. Founded in 1939, Marvel Comics initially struggled in a red ocean producing primarily me-to knock-off comic books.
                    View case

                    Cisco Systems: New Millennium - New Acquisition Strategy?

                    By  Nir Brueller,  Laurence Capron
                    Add to cart popular award
                    The case first describes the evolution of Cisco Systems of San Jose, California, from a narrowly-focused routing and switching equipment vendor, with a highly effective competitive strategy, into a diversified networking and IT giant.

                      Published 25 Mar 2010

                      Reference 5669

                      Length 26 page(s)

                      Topic Strategy

                      Region North America

                      Industry Telecommunications,  Capital Markets

                      View case

                      Cisco Systems: New Millennium - New Acquisition Strategy?

                      By  Nir Brueller,  Laurence Capron
                      Add to cart popular award
                      • Reference 5669

                      • Published 25 Mar 2010

                      • Length 26 page(s)

                      • Topic Strategy

                      • Region North America

                      • Industry Telecommunications,  Capital Markets

                      The case first describes the evolution of Cisco Systems of San Jose, California, from a narrowly-focused routing and switching equipment vendor, with a highly effective competitive strategy, into a diversified networking and IT giant.
                        View case

                        Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford's Global Car in the United States

                        By  Andrew T. Stephen
                        Add to cart popular award
                        The Ford Fiesta Movement was a social media campaign run by Ford in the U.S. during 2009 to generate buzz for the upcoming launch of the 2011 Fiesta sub-compact car. This case examines the campaign's performance and asks what marketers should do thereafter to convert interested consumers into buyers.

                          Published 25 Jan 2010

                          Reference 5664

                          Length 11 page(s)

                          Topic Marketing

                          Region North America

                          View case

                          Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford's Global Car in the United States

                          By  Andrew T. Stephen
                          Add to cart popular award
                          • Reference 5664

                          • Published 25 Jan 2010

                          • Length 11 page(s)

                          • Topic Marketing

                          • Region North America

                          The Ford Fiesta Movement was a social media campaign run by Ford in the U.S. during 2009 to generate buzz for the upcoming launch of the 2011 Fiesta sub-compact car. This case examines the campaign's performance and asks what marketers should do thereafter to convert interested consumers into buyers.
                            View case

                            Leading Across Cultures at Michelin (B)

                            By  Erin Meyer,  Sapna Gupta
                            Add to cart popular award
                            A French executive with Michelin is expatriated from Clermont-Ferrand to South Carolina. Initially confident in his leadership skills, the protagonist learns quickly that many aspects of leading a team are quite different in the American environment.

                              Published 31 Jan 2009

                              Reference 5538

                              Length 2 page(s)

                              Topic Leadership & Organisations

                              Region North America

                              View case

                              Leading Across Cultures at Michelin (B)

                              By  Erin Meyer,  Sapna Gupta
                              Add to cart popular award
                              • Reference 5538

                              • Published 31 Jan 2009

                              • Length 2 page(s)

                              • Topic Leadership & Organisations

                              • Region North America

                              A French executive with Michelin is expatriated from Clermont-Ferrand to South Carolina. Initially confident in his leadership skills, the protagonist learns quickly that many aspects of leading a team are quite different in the American environment.
                                View case

                                Leading Across Cultures at Michelin (C)

                                By  Erin Meyer,  Sapna Gupta
                                Add to cart popular award
                                A French executive with Michelin is expatriated from Clermont-Ferrand to South Carolina. Initially confident in his leadership skills, the protagonist learns quickly that many aspects of leading a team are quite different in the American environment.

                                  Published 31 Jan 2009

                                  Reference 5538

                                  Length 2 page(s)

                                  Topic Leadership & Organisations

                                  Region North America

                                  View case

                                  Leading Across Cultures at Michelin (C)

                                  By  Erin Meyer,  Sapna Gupta
                                  Add to cart popular award
                                  • Reference 5538

                                  • Published 31 Jan 2009

                                  • Length 2 page(s)

                                  • Topic Leadership & Organisations

                                  • Region North America

                                  A French executive with Michelin is expatriated from Clermont-Ferrand to South Carolina. Initially confident in his leadership skills, the protagonist learns quickly that many aspects of leading a team are quite different in the American environment.
                                    View case

                                    The PCNet Project (A): Project Risk Management in an IT Integration Project

                                    By  Christoph Loch
                                    Add to cart popular award
                                    The case describes a large and complex IT integration project, after the acquisition of one metals mining company by another. As part of the integration, 40,000 PCs, applications, and the network had to be consolidated into one system. The project lasted two years and involved 1,000 people across the organization.

                                      Published 05 Feb 2005

                                      Reference 5272

                                      Length 18 page(s)

                                      Topic Operations

                                      Region North America

                                      View case

                                      The PCNet Project (A): Project Risk Management in an IT Integration Project

                                      By  Christoph Loch
                                      Add to cart popular award
                                      • Reference 5272

                                      • Published 05 Feb 2005

                                      • Length 18 page(s)

                                      • Topic Operations

                                      • Region North America

                                      The case describes a large and complex IT integration project, after the acquisition of one metals mining company by another. As part of the integration, 40,000 PCs, applications, and the network had to be consolidated into one system. The project lasted two years and involved 1,000 people across the organization.
                                        View case

                                        The Resort in Pueblo Valley (A)

                                        By  Christine Blondel
                                        Add to cart award
                                        The Resort in Pueblo Valley case describes the story of three generations of a business family, who owned and managed a beautiful resort. The family story includes traumatic events like early deaths, suicide, and remarriages and lack of communication on succession issues.

                                          Published 01 Aug 2004

                                          Reference 5226

                                          Length 10 page(s)

                                          Topic Family Business

                                          Region North America

                                          Industry Individual and Family Services

                                          View case

                                          The Resort in Pueblo Valley (A)

                                          By  Christine Blondel
                                          Add to cart award
                                          • Reference 5226

                                          • Published 01 Aug 2004

                                          • Length 10 page(s)

                                          • Topic Family Business

                                          • Region North America

                                          • Industry Individual and Family Services

                                          The Resort in Pueblo Valley case describes the story of three generations of a business family, who owned and managed a beautiful resort. The family story includes traumatic events like early deaths, suicide, and remarriages and lack of communication on succession issues.
                                            View case

                                            From Swords to Ploughshares: Three Generations of Family Entrepreneurship, Conflict, Transitions and Connection

                                            By  Randel Carlock,  Elizabeth Florent-Treacy
                                            Add to cart award
                                            Harry McNeely Sr started a storage and transport company with his brother-in-law in 1916. Whereas his sons, Don & Harry Jr, were taken into the company, Harry Sr made provision for his two daughters to be financially independent but gave them no stake in the family business.

                                              Published 31 Jan 2009

                                              Reference 5208

                                              Length 15 page(s)

                                              Topic Family Business

                                              Region North America

                                              View case

                                              From Swords to Ploughshares: Three Generations of Family Entrepreneurship, Conflict, Transitions and Connection

                                              By  Randel Carlock,  Elizabeth Florent-Treacy
                                              Add to cart award
                                              • Reference 5208

                                              • Published 31 Jan 2009

                                              • Length 15 page(s)

                                              • Topic Family Business

                                              • Region North America

                                              Harry McNeely Sr started a storage and transport company with his brother-in-law in 1916. Whereas his sons, Don & Harry Jr, were taken into the company, Harry Sr made provision for his two daughters to be financially independent but gave them no stake in the family business.
                                                View case

                                                The HP-Compaq Merger: A Battle for the Heart and Soul of a Company (A)

                                                By  Randel Carlock,  Elizabeth Florent-Treacy
                                                Add to cart award
                                                This is the fourth of a four-case series. At first glance, Hewlett Packard (HP) doesn't seem to be a family firm, but when push comes to shove - as it did during the controversial HP-Compaq merger - family matters. The case introduces the strategy that drove the merger, analyses Carly Fiorina's background and leadership style, and discusses the corporate culture of HP.

                                                  Published 02 Jan 2006

                                                  Reference 5064

                                                  Length 15 page(s)

                                                  Topic Strategy

                                                  Region North America

                                                  Industry Computer Software,  Information Technology and Services,  Computer Hardware

                                                  View case

                                                  The HP-Compaq Merger: A Battle for the Heart and Soul of a Company (A)

                                                  By  Randel Carlock,  Elizabeth Florent-Treacy
                                                  Add to cart award
                                                  • Reference 5064

                                                  • Published 02 Jan 2006

                                                  • Length 15 page(s)

                                                  • Topic Strategy

                                                  • Region North America

                                                  • Industry Computer Software,  Information Technology and Services,  Computer Hardware

                                                  This is the fourth of a four-case series. At first glance, Hewlett Packard (HP) doesn't seem to be a family firm, but when push comes to shove - as it did during the controversial HP-Compaq merger - family matters. The case introduces the strategy that drove the merger, analyses Carly Fiorina's background and leadership style, and discusses the corporate culture of HP.
                                                    View case
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