Skip to main content

Shopping cart

Your cart is empty
  • INSEAD.edu
  • INSEAD Knowledge

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout
Login with INSEAD email
Login with Facebook
Login with LinkedIn
Login with
Forgot your password?
Don’t have an account?
Sign up here
Home Publishing

Main navigation

  • Home
  • Cases
  • News
  • Contact
  • FAQs

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout

Primary menu

  • INSEAD.edu
  • INSEAD Knowledge
  • Topics
  • Economics & Finance
  • Entrepreneurship
  • Family Business
  • Leadership & Organisations
  • Marketing
  • Operations
  • Responsibility
  • Strategy
    More...
    Filter
    • With Teaching Note x
    • Award winning x
    • Popular
    • With Extra

    Topics

    Published

    Length (Pages)

    Filter
    • Your selection
    • Clear all
    • Award winning x
    • English x
    • North America x
    • With Teaching Note x
    • Marketing x
    Sort by
    View
    2 case(s) found.

    The Carrot Rewards Wellness App: Innovating in the Behaviour Change Market

    By  Pierre Chandon,  Shilaan Alzahawi
    Add to cart award extra
    Serial social entrepreneur Andreas Souvaliotis is looking at new ways to achieve his lifelong mission: to improve the health and wellness of his Canadian compatriots. His previous venture, Green Rewards, demonstrated the power of loyalty rewards to promote environmentally-conscious purchases.

      Published 31 Aug 2018

      Reference 6424

      Length 28 page(s)

      Topic Marketing

      Region North America

      Industry Computer Software,  Health, Wellness and Fitness

      View case

      The Carrot Rewards Wellness App: Innovating in the Behaviour Change Market

      By  Pierre Chandon,  Shilaan Alzahawi
      Add to cart award extra
      • Reference 6424

      • Published 31 Aug 2018

      • Length 28 page(s)

      • Topic Marketing

      • Region North America

      • Industry Computer Software,  Health, Wellness and Fitness

      Serial social entrepreneur Andreas Souvaliotis is looking at new ways to achieve his lifelong mission: to improve the health and wellness of his Canadian compatriots. His previous venture, Green Rewards, demonstrated the power of loyalty rewards to promote environmentally-conscious purchases.
        View case

        Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford's Global Car in the United States

        By  Andrew T. Stephen
        Add to cart popular award
        The Ford Fiesta Movement was a social media campaign run by Ford in the U.S. during 2009 to generate buzz for the upcoming launch of the 2011 Fiesta sub-compact car. This case examines the campaign's performance and asks what marketers should do thereafter to convert interested consumers into buyers.

          Published 25 Jan 2010

          Reference 5664

          Length 11 page(s)

          Topic Marketing

          Region North America

          View case

          Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford's Global Car in the United States

          By  Andrew T. Stephen
          Add to cart popular award
          • Reference 5664

          • Published 25 Jan 2010

          • Length 11 page(s)

          • Topic Marketing

          • Region North America

          The Ford Fiesta Movement was a social media campaign run by Ford in the U.S. during 2009 to generate buzz for the upcoming launch of the 2011 Fiesta sub-compact car. This case examines the campaign's performance and asks what marketers should do thereafter to convert interested consumers into buyers.
            View case

            Recently Viewed

            Board Process Simulation (A)

            By  Stanislav Shekshnia

              Add to cart

              Birkenstock: Exit the Family. Enter a Professional CEO

              By  Morten Bennedsen,  Mark Stabile,  Brian Henry

                Add to cart new

                Rasurel: Reviving an Ageing Brand

                By  Amitava Chattopadhyay,  Séverine de Wulf

                  Add to cart

                  Footer

                  • FACUTY & RESEARCH
                  • Faculty
                  • Research
                  • Centres of Excellence
                  • INSEAD Knowledge
                  • Research & Learning Hub
                  • DISTRIBUTORS
                  • Case Centre
                  • CCMP
                  • Harvard Business Publishing
                  • study.net
                  • XanEdu
                  Social
                  Sorbonne University Logo
                  Wharton University Logo Logo
                  Tshinghua University Logo Logo

                  Footer bottom

                  • Accreditations
                  • Environment Policy
                  • Copyright
                  • Privacy Policy
                  • Terms & Conditions