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    12 cases found.

    The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

    By  L. Felipe Monteiro
    Add to cart popular award extra
    The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

      Published 21 Apr 2017

      Reference 6291

      Topic Strategy

      Region Europe

      Industry Consumer Goods,  Luxury Goods and Jewelry

      View case

      The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

      Add to cart popular award extra
      • By  L. Felipe Monteiro
      • Reference 6291

      • Published 21 Apr 2017

      • Topic Strategy

      • Region Europe

      • Industry Consumer Goods,  Luxury Goods and Jewelry

      The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
        View case

        The TAG Heuer Carrera Connected Watch (B): Swiss Avant-Garde for the Digital Age

        By  L. Felipe Monteiro,  Anne-Marie Carrick
        Add to cart award
        The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

          Published 24 Jul 2017

          Reference 6291

          Topic Strategy

          Region Europe

          Industry Consumer Goods,  Luxury Goods and Jewelry

          View case

          The TAG Heuer Carrera Connected Watch (B): Swiss Avant-Garde for the Digital Age

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          • By  L. Felipe Monteiro,  Anne-Marie Carrick
          • Reference 6291

          • Published 24 Jul 2017

          • Topic Strategy

          • Region Europe

          • Industry Consumer Goods,  Luxury Goods and Jewelry

          The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
            View case

            Rank Xerox (A) : Global Transfer of Best Practices

            By  Gabriel Szulanski,  Gary M. Deutsch,  Joanna Fueyo
            Add to cart award
            Global Transfer of Best Practices Carlos Camarero led Rank Xerox's Wave C initiative. Wave I (to improve revenues) was successful and Wave II (to redefine sales processes) was disappointing. Carlos prepared to discuss with Rank Xerox's Managing Director (Bernard Fournier) Wave I's success, Wave II's failure, and lessons learned about best-practice transfer.

              Published 03 Jan 2004

              Reference 5138

              Topic Strategy

              Region Europe

              Industry Computer Hardware

              View case

              Rank Xerox (A) : Global Transfer of Best Practices

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              • By  Gabriel Szulanski,  Gary M. Deutsch,  Joanna Fueyo
              • Reference 5138

              • Published 03 Jan 2004

              • Topic Strategy

              • Region Europe

              • Industry Computer Hardware

              Global Transfer of Best Practices Carlos Camarero led Rank Xerox's Wave C initiative. Wave I (to improve revenues) was successful and Wave II (to redefine sales processes) was disappointing. Carlos prepared to discuss with Rank Xerox's Managing Director (Bernard Fournier) Wave I's success, Wave II's failure, and lessons learned about best-practice transfer.
                View case

                The European Non-Life Insurance Industry and AXA in 2001

                By  Karel Cool
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                Case Writers: Christophe ANGOULVANT and Anne-Ev ENZMAN The case describes the economics of the non-life insurance industry and the strategic issues that competitors are facing in 2001. Issues include overcapacity, deregulation, new entry and competition, consolidation, and declining industry profitability.

                  Published 01 Jan 2003

                  Reference 5129

                  Topic Strategy

                  Region Europe

                  Industry Insurance

                  View case

                  The European Non-Life Insurance Industry and AXA in 2001

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                  • By  Karel Cool
                  • Reference 5129

                  • Published 01 Jan 2003

                  • Topic Strategy

                  • Region Europe

                  • Industry Insurance

                  Case Writers: Christophe ANGOULVANT and Anne-Ev ENZMAN The case describes the economics of the non-life insurance industry and the strategic issues that competitors are facing in 2001. Issues include overcapacity, deregulation, new entry and competition, consolidation, and declining industry profitability.
                    View case

                    Extending the "easy" Business Model: What Should easyGroup Do Next?

                    By  Yves L. Doz,  Anita Balchandani
                    Add to cart popular award
                    easyGroup is contemplating its entry into the cinema exhibition business in the UK through the launch of a no-frills cinema. The company believes that it can redeploy the capabilities, such as yield management, that led to the success of easyJet, its low cost airline business, into this new venture.

                      Published 06 Jan 2003

                      Reference 5119

                      Topic Strategy

                      Region Europe

                      Industry Entertainment

                      View case

                      Extending the "easy" Business Model: What Should easyGroup Do Next?

                      Add to cart popular award
                      • By  Yves L. Doz,  Anita Balchandani
                      • Reference 5119

                      • Published 06 Jan 2003

                      • Topic Strategy

                      • Region Europe

                      • Industry Entertainment

                      easyGroup is contemplating its entry into the cinema exhibition business in the UK through the launch of a no-frills cinema. The company believes that it can redeploy the capabilities, such as yield management, that led to the success of easyJet, its low cost airline business, into this new venture.
                        View case

                        Flying into a Storm: British Airways (1996-2000)

                        By  Jean-François Manzoni,  Jean-Louis Barsoux
                        Add to cart popular award
                        This case considers the transition at the head of British Airways from Lord Marshall, key architect of BA's spectacular restructuring and revitalisation in the 1980s, to his chosen successor Robert Ayling. In an increasingly deregulated market, Ayling's challenge is to sustain BA's position of leadership in the airline industry.

                          Published 07 Feb 2002

                          Reference 4906

                          Topic Strategy

                          Region Europe

                          View case

                          Flying into a Storm: British Airways (1996-2000)

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                          • By  Jean-François Manzoni,  Jean-Louis Barsoux
                          • Reference 4906

                          • Published 07 Feb 2002

                          • Topic Strategy

                          • Region Europe

                          This case considers the transition at the head of British Airways from Lord Marshall, key architect of BA's spectacular restructuring and revitalisation in the 1980s, to his chosen successor Robert Ayling. In an increasingly deregulated market, Ayling's challenge is to sustain BA's position of leadership in the airline industry.
                            View case

                            Eureko Alliance: Building a Pan European Network in Insurance and Banking (A)

                            By  Paul Verdin,  Kenneth E. Freeman
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                            The Eureko Cases (A) (B) (C) examine an innovative alliance of European insurance companies created in response to the expected consolidation of the industry in an integrating Europe. By exploring the evolution of the Alliance it addresses the critical issues both alliances and organisations integrating across regional boundaries have to confront.

                              Published 12 Jan 1998

                              Reference 4786

                              Topic Strategy

                              Region Europe

                              Industry Insurance,  Banking

                              View case

                              Eureko Alliance: Building a Pan European Network in Insurance and Banking (A)

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                              • By  Paul Verdin,  Kenneth E. Freeman
                              • Reference 4786

                              • Published 12 Jan 1998

                              • Topic Strategy

                              • Region Europe

                              • Industry Insurance,  Banking

                              The Eureko Cases (A) (B) (C) examine an innovative alliance of European insurance companies created in response to the expected consolidation of the industry in an integrating Europe. By exploring the evolution of the Alliance it addresses the critical issues both alliances and organisations integrating across regional boundaries have to confront.
                                View case

                                Mercedes-Benz and 'Swatch': Inventing the Smart and the Networked Organization

                                By  Ben M. Bensaou,  Eric Pfaffmann
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                                Mercedes-Benz and Swatch create a new company, MCC, to build a revolutionary car for cities: the Smart. They also have to invent a new form of organization in the process.

                                  Published 01 Jan 1998

                                  Reference 4765

                                  Topic Strategy

                                  Region Europe

                                  Industry Automotive,  Electrical/Electronic Manufacturing,  Transportation/Trucking/Railroad

                                  View case

                                  Mercedes-Benz and 'Swatch': Inventing the Smart and the Networked Organization

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                                  • By  Ben M. Bensaou,  Eric Pfaffmann
                                  • Reference 4765

                                  • Published 01 Jan 1998

                                  • Topic Strategy

                                  • Region Europe

                                  • Industry Automotive,  Electrical/Electronic Manufacturing,  Transportation/Trucking/Railroad

                                  Mercedes-Benz and Swatch create a new company, MCC, to build a revolutionary car for cities: the Smart. They also have to invent a new form of organization in the process.
                                    View case

                                    Remaining 'The World's Favourite Airline' British Airways: 1993-97 (B)

                                    By  Jean-François Manzoni
                                    Add to cart award
                                    This case considers the transition from Sir Colin Marshall, key architect of BA’s spectacular restructuring and revitalisation (described in the case Becoming the World’s Favourite Airline), to Robert Ayling. In an increasingly deregulated market, Ayling’s challenge is to sustain BA’s position of leadership in the airline industry.

                                      Published 01 Jan 1998

                                      Reference 4740

                                      Topic Strategy

                                      Region Europe

                                      View case

                                      Remaining 'The World's Favourite Airline' British Airways: 1993-97 (B)

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                                      • By  Jean-François Manzoni
                                      • Reference 4740

                                      • Published 01 Jan 1998

                                      • Topic Strategy

                                      • Region Europe

                                      This case considers the transition from Sir Colin Marshall, key architect of BA’s spectacular restructuring and revitalisation (described in the case Becoming the World’s Favourite Airline), to Robert Ayling. In an increasingly deregulated market, Ayling’s challenge is to sustain BA’s position of leadership in the airline industry.
                                        View case

                                        The Making of the Simply Better Healthcare Company: SmithKline Beecham (A)

                                        By  Philippe Haspeslagh
                                        Add to cart award
                                        The (A) case describes the merger of SmithKline and Beecham in the context of the pharmaceutical industry in the late 1980s, and the firm's organisational change efforts in the five years after the merger.

                                          Published 01 Jan 1994

                                          Reference 4449

                                          Topic Strategy

                                          Region Europe

                                          View case

                                          The Making of the Simply Better Healthcare Company: SmithKline Beecham (A)

                                          Add to cart award
                                          • By  Philippe Haspeslagh
                                          • Reference 4449

                                          • Published 01 Jan 1994

                                          • Topic Strategy

                                          • Region Europe

                                          The (A) case describes the merger of SmithKline and Beecham in the context of the pharmaceutical industry in the late 1980s, and the firm's organisational change efforts in the five years after the merger.
                                            View case

                                            Andersen Consulting (Europe): Entering the Business of Business Integration

                                            By  Sumantra Ghoshal,  Mary Ackenhusen
                                            Add to cart award
                                            Building on its existing strengths in the systems integration business, Andersen Consulting is aiming to create the business of "business integration", i.e. to help clients re-structure their companies through an integrated and coherent review of strategy, operations and information technology capabilities.

                                              Published 01 Jan 1992

                                              Reference 3285

                                              Topic Strategy

                                              Region Europe

                                              Industry Consulting

                                              View case

                                              Andersen Consulting (Europe): Entering the Business of Business Integration

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                                              • By  Sumantra Ghoshal,  Mary Ackenhusen
                                              • Reference 3285

                                              • Published 01 Jan 1992

                                              • Topic Strategy

                                              • Region Europe

                                              • Industry Consulting

                                              Building on its existing strengths in the systems integration business, Andersen Consulting is aiming to create the business of "business integration", i.e. to help clients re-structure their companies through an integrated and coherent review of strategy, operations and information technology capabilities.
                                                View case

                                                Electrolux: The Acquisition and Integration of Zanussi

                                                By  Sumantra Ghoshal,  Philippe Haspeslagh
                                                Add to cart award
                                                International acquisitions have become an extremely important vehicle for growth for multinational companies. A key task for many MNC managers is the planning of such acquisitions and the integration of acquired companies in a manner that enhances the company's overall competitive advantage vis-à-vis other global, regional and national players.

                                                  Published 01 Jan 1994

                                                  Reference 123

                                                  Topic Strategy

                                                  Region Europe

                                                  Industry Consumer Goods,  Financial Services,  International Trade and Development

                                                  View case

                                                  Electrolux: The Acquisition and Integration of Zanussi

                                                  Add to cart award
                                                  • By  Sumantra Ghoshal,  Philippe Haspeslagh
                                                  • Reference 123

                                                  • Published 01 Jan 1994

                                                  • Topic Strategy

                                                  • Region Europe

                                                  • Industry Consumer Goods,  Financial Services,  International Trade and Development

                                                  International acquisitions have become an extremely important vehicle for growth for multinational companies. A key task for many MNC managers is the planning of such acquisitions and the integration of acquired companies in a manner that enhances the company's overall competitive advantage vis-à-vis other global, regional and national players.
                                                    View case

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