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15 case(s) found.

The Dual Career Negotiation: Role of Alma

By  Lara Bekhazi,  Martin Schweinsberg,  Horacio Falcao,  Eric Luis Uhlmann
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The Dual Career Negotiation is a two-party, multi-issue role-play based on the true story of a real couple. Alma and Pierre (not their real names) are employed by the same company, Rikoff Projects, a French firm specializing in the design and construction of large-scale infrastructure.

    Published 12 Apr 2021

    Reference 6621

    Length 4 page(s)

    Topic Leadership & Organisations

    Region Global

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    The Dual Career Negotiation: Role of Alma

    By  Lara Bekhazi,  Martin Schweinsberg,  Horacio Falcao,  Eric Luis Uhlmann
    Add to cart Free Case award extra
    The Dual Career Negotiation is a two-party, multi-issue role-play based on the true story of a real couple. Alma and Pierre (not their real names) are employed by the same company, Rikoff Projects, a French firm specializing in the design and construction of large-scale infrastructure.
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      The Dual Career Negotiation: Role of Pierre

      By  Lara Bekhazi,  Martin Schweinsberg,  Horacio Falcao,  Eric Luis Uhlmann
      Add to cart Free Case award extra
      The Dual Career Negotiation is a two-party, multi-issue role-play based on the true story of a real couple. Alma and Pierre (not their real names) are employed by the same company, Rikoff Projects, a French firm specializing in the design and construction of large-scale infrastructure.

        Published 12 Apr 2021

        Reference 6621

        Length 4 page(s)

        Topic Leadership & Organisations

        Region Global

        View case

        The Dual Career Negotiation: Role of Pierre

        By  Lara Bekhazi,  Martin Schweinsberg,  Horacio Falcao,  Eric Luis Uhlmann
        Add to cart Free Case award extra
        The Dual Career Negotiation is a two-party, multi-issue role-play based on the true story of a real couple. Alma and Pierre (not their real names) are employed by the same company, Rikoff Projects, a French firm specializing in the design and construction of large-scale infrastructure.
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          Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence

          By  Laura Heely,  Ziv Carmon,  Wolfgang Ulaga
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          This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.

            Published 01 Jul 2020

            Reference 6597

            Length 11 page(s)

            Topic Marketing

            Region Global

            Industry Insurance

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            Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence

            By  Laura Heely,  Ziv Carmon,  Wolfgang Ulaga
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            This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.
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              Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

              By  David Dubois,  Jean-Michel Moslonka
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              Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.

                Published 25 Mar 2019

                Reference 6446

                Length 16 page(s)

                Topic Marketing

                Region Global

                Industry Oil & Energy

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                Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

                By  David Dubois,  Jean-Michel Moslonka
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                Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.
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                  waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

                  By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
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                  In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.

                    Published 28 Jun 2019

                    Reference 6399

                    Length 13 page(s)

                    Topic Marketing

                    Region Global

                    Industry Food and Beverages Production

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                    waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

                    By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
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                    In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.
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                      Volkswagen's Emissions Scandal: How Could It Happen?

                      By  N. Craig Smith,  Erin McCormick
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                      The case is a detailed ‘inside’ account of the ‘dieselgate’ scandal at Volkswagen which revealed how engineers had programmed software that enabled its cars to cheat emissions tests.

                        Published 28 May 2018

                        Reference 6346

                        Length 22 page(s)

                        Topic Responsibility

                        Region Global

                        Industry Automotive,  Transportation/Trucking/Railroad

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                        Volkswagen's Emissions Scandal: How Could It Happen?

                        By  N. Craig Smith,  Erin McCormick
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                        The case is a detailed ‘inside’ account of the ‘dieselgate’ scandal at Volkswagen which revealed how engineers had programmed software that enabled its cars to cheat emissions tests.
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                          AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

                          By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
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                          Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.

                            Published 26 Aug 2016

                            Reference 6241

                            Length 23 page(s)

                            Topic Marketing

                            Region Global

                            Industry Leisure, Travel and Tourism

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                            AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

                            By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
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                            Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
                              View case

                              Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy

                              By  N. Craig Smith,  Erin McCormick
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                              This case explores the changes wrought by the “sharing economy”, examining the innovations and controversies surrounding the online ride-hailing service Uber. It provides a unique overview of the challenges posed by new business models like Uber’s, which use the internet to link individual providers of goods and services to customers.

                                Published 29 May 2017

                                Reference 6209

                                Length 20 page(s)

                                Topic Responsibility

                                Region Global

                                Industry Transportation/Trucking/Railroad

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                                Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy

                                By  N. Craig Smith,  Erin McCormick
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                                This case explores the changes wrought by the “sharing economy”, examining the innovations and controversies surrounding the online ride-hailing service Uber. It provides a unique overview of the challenges posed by new business models like Uber’s, which use the internet to link individual providers of goods and services to customers.
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                                  Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

                                  By  Joerg Niessing,  Pierre Chandon
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                                  In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

                                    Published 11 Oct 2017

                                    Reference 6198

                                    Length 6 page(s)

                                    Topic Marketing

                                    Region Global

                                    Industry Higher Education

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                                    Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

                                    By  Joerg Niessing,  Pierre Chandon
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                                    In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

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                                      Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                                      By  David Dubois,  Katrina Bens
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                                      The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

                                        Published 23 Jun 2014

                                        Reference 6060

                                        Length 12 page(s)

                                        Topic Marketing

                                        Region Global

                                        Industry Apparel and Fashion

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                                        Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                                        By  David Dubois,  Katrina Bens
                                        Add to cart popular award extra
                                        The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
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                                          Accenture Development Partnerships (A)

                                          By  Christiane Bode,  Michelle Rogan
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                                          The case describes the actions taken by Gib Bulloch, the founder of Accenture Development Partnerships, a social venture within Accenture, to gain buy-in and to grow the unit within the firm. The future of the venture is in question due to a leadership transition at Accenture. A decision must be made about its separation from, or integration with, the rest of the firm.

                                            Published 23 Jun 2014

                                            Reference 5912

                                            Length 19 page(s)

                                            Topic Strategy

                                            Region Global

                                            Industry Consulting

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                                            Accenture Development Partnerships (A)

                                            By  Christiane Bode,  Michelle Rogan
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                                            The case describes the actions taken by Gib Bulloch, the founder of Accenture Development Partnerships, a social venture within Accenture, to gain buy-in and to grow the unit within the firm. The future of the venture is in question due to a leadership transition at Accenture. A decision must be made about its separation from, or integration with, the rest of the firm.
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                                              Nuru Energy (A): Financing a Social Enterprise

                                              By  Filipe Santos,  Anne-Marie Carrick
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                                              Case A describes the creation and growth of Nuru Energy. Starting from nothing, the founder 'bootstraps' a social venture with the goal of providing affordable and effective lighting solutions for 800 million people without access to the electricity grid in sub-Saharan Africa and India.

                                                Published 26 Feb 2013

                                                Reference 5847

                                                Length 14 page(s)

                                                Topic Entrepreneurship

                                                Region Global

                                                Industry Renewables & Environment

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                                                Nuru Energy (A): Financing a Social Enterprise

                                                By  Filipe Santos,  Anne-Marie Carrick
                                                Add to cart popular award extra
                                                Case A describes the creation and growth of Nuru Energy. Starting from nothing, the founder 'bootstraps' a social venture with the goal of providing affordable and effective lighting solutions for 800 million people without access to the electricity grid in sub-Saharan Africa and India.
                                                  View case