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    14 cases found.

    The Dual Career Negotiation: Role of Alma

    By  Lara Bekhazi,  Martin Schweinsberg,  Horacio Falcao,  Eric Luis Uhlmann
    Add to cart Free Case award extra
    The Dual Career Negotiation is a two-party, multi-issue role-play based on the true story of a real couple. Alma and Pierre (not their real names) are employed by the same company, Rikoff Projects, a French firm specializing in the design and construction of large-scale infrastructure.

      Published 12 Apr 2021

      Reference 6621

      Topic Leadership & Organisations

      Region Global

      View case

      The Dual Career Negotiation: Role of Alma

      Add to cart Free Case award extra
      • By  Lara Bekhazi,  Martin Schweinsberg,  Horacio Falcao,  Eric Luis Uhlmann
      • Reference 6621

      • Published 12 Apr 2021

      • Topic Leadership & Organisations

      • Region Global

      The Dual Career Negotiation is a two-party, multi-issue role-play based on the true story of a real couple. Alma and Pierre (not their real names) are employed by the same company, Rikoff Projects, a French firm specializing in the design and construction of large-scale infrastructure.
        View case

        The Dual Career Negotiation: Role of Pierre

        By  Lara Bekhazi,  Martin Schweinsberg,  Horacio Falcao,  Eric Luis Uhlmann
        Add to cart Free Case award extra
        The Dual Career Negotiation is a two-party, multi-issue role-play based on the true story of a real couple. Alma and Pierre (not their real names) are employed by the same company, Rikoff Projects, a French firm specializing in the design and construction of large-scale infrastructure.

          Published 12 Apr 2021

          Reference 6621

          Topic Leadership & Organisations

          Region Global

          View case

          The Dual Career Negotiation: Role of Pierre

          Add to cart Free Case award extra
          • By  Lara Bekhazi,  Martin Schweinsberg,  Horacio Falcao,  Eric Luis Uhlmann
          • Reference 6621

          • Published 12 Apr 2021

          • Topic Leadership & Organisations

          • Region Global

          The Dual Career Negotiation is a two-party, multi-issue role-play based on the true story of a real couple. Alma and Pierre (not their real names) are employed by the same company, Rikoff Projects, a French firm specializing in the design and construction of large-scale infrastructure.
            View case

            Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

            By  David Dubois,  Jean-Michel Moslonka
            Add to cart award extra
            Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.

              Published 25 Mar 2019

              Reference 6446

              Topic Marketing

              Region Global

              Industry Oil & Energy

              View case

              Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

              Add to cart award extra
              • By  David Dubois,  Jean-Michel Moslonka
              • Reference 6446

              • Published 25 Mar 2019

              • Topic Marketing

              • Region Global

              • Industry Oil & Energy

              Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.
                View case

                waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

                By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
                Add to cart award extra
                In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.

                  Published 28 Jun 2019

                  Reference 6399

                  Topic Marketing

                  Region Global

                  Industry Food and Beverages Production

                  View case

                  waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

                  Add to cart award extra
                  • By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
                  • Reference 6399

                  • Published 28 Jun 2019

                  • Topic Marketing

                  • Region Global

                  • Industry Food and Beverages Production

                  In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.
                    View case

                    AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

                    By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
                    Add to cart popular award extra
                    Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.

                      Published 26 Aug 2016

                      Reference 6241

                      Topic Marketing

                      Region Global

                      Industry Leisure, Travel and Tourism

                      View case

                      AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

                      Add to cart popular award extra
                      • By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
                      • Reference 6241

                      • Published 26 Aug 2016

                      • Topic Marketing

                      • Region Global

                      • Industry Leisure, Travel and Tourism

                      Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
                        View case

                        Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy

                        By  N. Craig Smith,  Erin McCormick
                        Add to cart popular award extra
                        This case explores the changes wrought by the “sharing economy”, examining the innovations and controversies surrounding the online ride-hailing service Uber. It provides a unique overview of the challenges posed by new business models like Uber’s, which use the internet to link individual providers of goods and services to customers.

                          Published 29 May 2017

                          Reference 6209

                          Topic Responsibility

                          Region Global

                          Industry Transportation/Trucking/Railroad

                          View case

                          Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy

                          Add to cart popular award extra
                          • By  N. Craig Smith,  Erin McCormick
                          • Reference 6209

                          • Published 29 May 2017

                          • Topic Responsibility

                          • Region Global

                          • Industry Transportation/Trucking/Railroad

                          This case explores the changes wrought by the “sharing economy”, examining the innovations and controversies surrounding the online ride-hailing service Uber. It provides a unique overview of the challenges posed by new business models like Uber’s, which use the internet to link individual providers of goods and services to customers.
                            View case

                            Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

                            By  Joerg Niessing,  Pierre Chandon
                            Add to cart popular award extra

                            In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

                              Published 11 Oct 2017

                              Reference 6198

                              Topic Marketing

                              Region Global

                              Industry Higher Education

                              View case

                              Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

                              Add to cart popular award extra
                              • By  Joerg Niessing,  Pierre Chandon
                              • Reference 6198

                              • Published 11 Oct 2017

                              • Topic Marketing

                              • Region Global

                              • Industry Higher Education

                              In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

                                View case

                                Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                                By  David Dubois,  Katrina Bens
                                Add to cart popular award extra
                                The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

                                  Published 23 Jun 2014

                                  Reference 6060

                                  Topic Marketing

                                  Region Global

                                  Industry Apparel and Fashion

                                  View case

                                  Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                                  Add to cart popular award extra
                                  • By  David Dubois,  Katrina Bens
                                  • Reference 6060

                                  • Published 23 Jun 2014

                                  • Topic Marketing

                                  • Region Global

                                  • Industry Apparel and Fashion

                                  The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
                                    View case

                                    Accenture Development Partnerships (A)

                                    By  Christiane Bode,  Michelle Rogan
                                    Add to cart award extra
                                    The case describes the actions taken by Gib Bulloch, the founder of Accenture Development Partnerships, a social venture within Accenture, to gain buy-in and to grow the unit within the firm. The future of the venture is in question due to a leadership transition at Accenture. A decision must be made about its separation from, or integration with, the rest of the firm.

                                      Published 23 Jun 2014

                                      Reference 5912

                                      Topic Strategy

                                      Region Global

                                      Industry Consulting

                                      View case

                                      Accenture Development Partnerships (A)

                                      Add to cart award extra
                                      • By  Christiane Bode,  Michelle Rogan
                                      • Reference 5912

                                      • Published 23 Jun 2014

                                      • Topic Strategy

                                      • Region Global

                                      • Industry Consulting

                                      The case describes the actions taken by Gib Bulloch, the founder of Accenture Development Partnerships, a social venture within Accenture, to gain buy-in and to grow the unit within the firm. The future of the venture is in question due to a leadership transition at Accenture. A decision must be made about its separation from, or integration with, the rest of the firm.
                                        View case

                                        Nuru Energy (A): Financing a Social Enterprise

                                        By  Filipe Santos,  Anne-Marie Carrick
                                        Add to cart popular award extra
                                        Case A describes the creation and growth of Nuru Energy. Starting from nothing, the founder 'bootstraps' a social venture with the goal of providing affordable and effective lighting solutions for 800 million people without access to the electricity grid in sub-Saharan Africa and India.

                                          Published 26 Feb 2013

                                          Reference 5847

                                          Topic Entrepreneurship

                                          Region Global

                                          Industry Renewables & Environment

                                          View case

                                          Nuru Energy (A): Financing a Social Enterprise

                                          Add to cart popular award extra
                                          • By  Filipe Santos,  Anne-Marie Carrick
                                          • Reference 5847

                                          • Published 26 Feb 2013

                                          • Topic Entrepreneurship

                                          • Region Global

                                          • Industry Renewables & Environment

                                          Case A describes the creation and growth of Nuru Energy. Starting from nothing, the founder 'bootstraps' a social venture with the goal of providing affordable and effective lighting solutions for 800 million people without access to the electricity grid in sub-Saharan Africa and India.
                                            View case

                                            Safety in Numbers: Reducing Road Risk with Danida’s Multi-sector Partnership

                                            By  Luk Van Wassenhove,  Aline Gatignon
                                            Add to cart award extra
                                            The Fleet Safety project was developed in response to the needs of the members of the Fleet Forum, an informal collaborating body and independent knowledge centre for fleet management in the humanitarian sector.

                                              Published 27 Mar 2009

                                              Reference 5589

                                              Topic Operations

                                              Region Global

                                              View case

                                              Safety in Numbers: Reducing Road Risk with Danida’s Multi-sector Partnership

                                              Add to cart award extra
                                              • By  Luk Van Wassenhove,  Aline Gatignon
                                              • Reference 5589

                                              • Published 27 Mar 2009

                                              • Topic Operations

                                              • Region Global

                                              The Fleet Safety project was developed in response to the needs of the members of the Fleet Forum, an informal collaborating body and independent knowledge centre for fleet management in the humanitarian sector.
                                                View case

                                                Moving the World: The TPG-WFP Partnership - Looking for a Partner

                                                By  Rolando Tomasini,  Luk Van Wassenhove,  Ramina Samii
                                                Add to cart award extra
                                                The case narrates the internal processes of choosing and implementing a corporate social responsibility (CSR) initiative. It illustrates the process of choosing a cause, selecting partners, creating a working plan, and finally getting the company's executive board's commitment.

                                                  Published 06 Jan 2004

                                                  Reference 5187

                                                  Topic Responsibility

                                                  Region Global

                                                  Industry Logistics and Supply Chain,  Transportation/Trucking/Railroad

                                                  View case

                                                  Moving the World: The TPG-WFP Partnership - Looking for a Partner

                                                  Add to cart award extra
                                                  • By  Rolando Tomasini,  Luk Van Wassenhove,  Ramina Samii
                                                  • Reference 5187

                                                  • Published 06 Jan 2004

                                                  • Topic Responsibility

                                                  • Region Global

                                                  • Industry Logistics and Supply Chain,  Transportation/Trucking/Railroad

                                                  The case narrates the internal processes of choosing and implementing a corporate social responsibility (CSR) initiative. It illustrates the process of choosing a cause, selecting partners, creating a working plan, and finally getting the company's executive board's commitment.
                                                    View case
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