7 case(s) found.
The Dual Career Negotiation is a two-party, multi-issue role-play based on the true story of a real couple. Alma and Pierre (not their real names) are employed by the same company, Rikoff Projects, a French firm specializing in the design and construction of large-scale infrastructure.
Reference 6621
Published 12 Apr 2021
Length 4 page(s)
Region Global
The Dual Career Negotiation is a two-party, multi-issue role-play based on the true story of a real couple. Alma and Pierre (not their real names) are employed by the same company, Rikoff Projects, a French firm specializing in the design and construction of large-scale infrastructure.
The Dual Career Negotiation is a two-party, multi-issue role-play based on the true story of a real couple. Alma and Pierre (not their real names) are employed by the same company, Rikoff Projects, a French firm specializing in the design and construction of large-scale infrastructure.
Reference 6621
Published 12 Apr 2021
Length 4 page(s)
Region Global
The Dual Career Negotiation is a two-party, multi-issue role-play based on the true story of a real couple. Alma and Pierre (not their real names) are employed by the same company, Rikoff Projects, a French firm specializing in the design and construction of large-scale infrastructure.
This is a 1-on-1 first interaction negotiation between John, a senior sales manager of high-end, state-of-the-art laptops (Boost computers), and Cindy, a procurement manager of a business consulting firm. Cindy has invited John to discuss his proposal to sell 50 of the latest technology computers.
Reference 6099
Published 25 Jan 2016
Length 10 page(s)
Topic Entrepreneurship
Region Global
Industry Consulting
This is a 1-on-1 first interaction negotiation between John, a senior sales manager of high-end, state-of-the-art laptops (Boost computers), and Cindy, a procurement manager of a business consulting firm. Cindy has invited John to discuss his proposal to sell 50 of the latest technology computers.
This is a 1-on-1 first interaction negotiation between John, a senior sales manager of high-end, state-of-the-art laptops (Boost computers), and Cindy, a procurement manager of a business consulting firm. Cindy has invited John to discuss his proposal to sell 50 of the latest technology computers.
Reference 6099
Published 25 Jan 2016
Length 7 page(s)
Topic Entrepreneurship
Region Global
Industry Consulting
This is a 1-on-1 first interaction negotiation between John, a senior sales manager of high-end, state-of-the-art laptops (Boost computers), and Cindy, a procurement manager of a business consulting firm. Cindy has invited John to discuss his proposal to sell 50 of the latest technology computers.
The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
Reference 6060-CS-A-EN
Published 23 Jun 2014
Length 12 page(s)
Topic Marketing
Region Global
Industry Apparel and Fashion
The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
In late 2011, Infineon (IFX), a German semiconductor company, is sitting on a €2.4bn cash balance representing 40% of its assets. As part of a financial policy review, management is receiving conflicting advice from different quarters as to whether to pay out some of the cash holdings, how much and by which methods.
Reference 5961
Published 25 Aug 2014
Length 13 page(s)
Topic Economics & Finance
Region Global
Industry Semiconductors
In late 2011, Infineon (IFX), a German semiconductor company, is sitting on a €2.4bn cash balance representing 40% of its assets. As part of a financial policy review, management is receiving conflicting advice from different quarters as to whether to pay out some of the cash holdings, how much and by which methods.
This case is about Walmart’s launch of Love, Earth—a one billion dollar line of sustainable jewellery—told from the perspective of an NGO activist. Perhaps uniquely among CSR cases to date, it offers instructors the opportunity to explore strategic CSR by a large MNC from the perspective of the firm and the NGO activists.
Reference 5830
Published 25 Jun 2012
Length 24 page(s)
Topic Responsibility
Region Global
Industry Retail
This case is about Walmart’s launch of Love, Earth—a one billion dollar line of sustainable jewellery—told from the perspective of an NGO activist. Perhaps uniquely among CSR cases to date, it offers instructors the opportunity to explore strategic CSR by a large MNC from the perspective of the firm and the NGO activists.