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    11 case(s) found.

    Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence

    By  Laura Heely,  Ziv Carmon,  Wolfgang Ulaga
    Add to cart popular award extra
    This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.

      Published 01 Jul 2020

      Reference 6597

      Length 11 page(s)

      Topic Marketing

      Region Global

      Industry Insurance

      View case

      Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence

      By  Laura Heely,  Ziv Carmon,  Wolfgang Ulaga
      Add to cart popular award extra
      • Reference 6597

      • Published 01 Jul 2020

      • Length 11 page(s)

      • Topic Marketing

      • Region Global

      • Industry Insurance

      This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.
        View case

        Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

        By  David Dubois,  Jean-Michel Moslonka
        Add to cart popular award extra
        Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.

          Published 25 Mar 2019

          Reference 6446

          Length 16 page(s)

          Topic Marketing

          Region Global

          Industry Oil & Energy

          View case

          Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

          By  David Dubois,  Jean-Michel Moslonka
          Add to cart popular award extra
          • Reference 6446

          • Published 25 Mar 2019

          • Length 16 page(s)

          • Topic Marketing

          • Region Global

          • Industry Oil & Energy

          Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.
            View case

            waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

            By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
            Add to cart popular award extra
            In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.

              Published 28 Jun 2019

              Reference 6399

              Length 13 page(s)

              Topic Marketing

              Region Global

              Industry Food and Beverages Production

              View case

              waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

              By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
              Add to cart popular award extra
              • Reference 6399

              • Published 28 Jun 2019

              • Length 13 page(s)

              • Topic Marketing

              • Region Global

              • Industry Food and Beverages Production

              In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.
                View case

                AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

                By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
                Add to cart popular award extra
                Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.

                  Published 26 Aug 2016

                  Reference 6241

                  Length 23 page(s)

                  Topic Marketing

                  Region Global

                  Industry Leisure, Travel and Tourism

                  View case

                  AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

                  By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
                  Add to cart popular award extra
                  • Reference 6241

                  • Published 26 Aug 2016

                  • Length 23 page(s)

                  • Topic Marketing

                  • Region Global

                  • Industry Leisure, Travel and Tourism

                  Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
                    View case

                    Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

                    By  Joerg Niessing,  Pierre Chandon
                    Add to cart award extra

                    In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

                      Published 11 Oct 2017

                      Reference 6198

                      Length 6 page(s)

                      Topic Marketing

                      Region Global

                      Industry Higher Education

                      View case

                      Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

                      By  Joerg Niessing,  Pierre Chandon
                      Add to cart award extra
                      • Reference 6198

                      • Published 11 Oct 2017

                      • Length 6 page(s)

                      • Topic Marketing

                      • Region Global

                      • Industry Higher Education

                      In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

                        View case

                        Who's #1: INSEAD, Harvard, Wharton, LBS? (B): Leveraging Research to Market Business Schools Brands

                        By  Joerg Niessing,  Pierre Chandon
                        Add to cart award
                        In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.

                          Published 11 Oct 2017

                          Reference 6198

                          Length 10 page(s)

                          Topic Marketing

                          Region Global

                          Industry Higher Education

                          View case

                          Who's #1: INSEAD, Harvard, Wharton, LBS? (B): Leveraging Research to Market Business Schools Brands

                          By  Joerg Niessing,  Pierre Chandon
                          Add to cart award
                          • Reference 6198

                          • Published 11 Oct 2017

                          • Length 10 page(s)

                          • Topic Marketing

                          • Region Global

                          • Industry Higher Education

                          In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.
                            View case

                            Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                            By  David Dubois,  Katrina Bens
                            Add to cart popular award extra
                            The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

                              Published 23 Jun 2014

                              Reference 6060

                              Length 12 page(s)

                              Topic Marketing

                              Region Global

                              Industry Apparel and Fashion

                              View case

                              Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                              By  David Dubois,  Katrina Bens
                              Add to cart popular award extra
                              • Reference 6060

                              • Published 23 Jun 2014

                              • Length 12 page(s)

                              • Topic Marketing

                              • Region Global

                              • Industry Apparel and Fashion

                              The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
                                View case

                                Natura: Expanding Beyond Latin America

                                By  Amitava Chattopadhyay,  Nina Paavola,  Betania Tanure
                                Add to cart award
                                Natura is a well recognized and highly regarded brand in Brazil: it enjoyed high brand loyalty among consumers and the highest retention rate among sales representatives in the cosmetics industry. Notwithstanding the triumphs in its home market, attempts at internationalization within Latin America, had thus far not been as successful as expected.

                                  Published 07 Jan 2006

                                  Reference 5365

                                  Length 24 page(s)

                                  Topic Marketing

                                  Region Global

                                  Industry Cosmetics

                                  View case

                                  Natura: Expanding Beyond Latin America

                                  By  Amitava Chattopadhyay,  Nina Paavola,  Betania Tanure
                                  Add to cart award
                                  • Reference 5365

                                  • Published 07 Jan 2006

                                  • Length 24 page(s)

                                  • Topic Marketing

                                  • Region Global

                                  • Industry Cosmetics

                                  Natura is a well recognized and highly regarded brand in Brazil: it enjoyed high brand loyalty among consumers and the highest retention rate among sales representatives in the cosmetics industry. Notwithstanding the triumphs in its home market, attempts at internationalization within Latin America, had thus far not been as successful as expected.
                                    View case

                                    United Colors of Benetton

                                    By  Christian Pinson,  Vikas Tibrewala,  Francesca Gee
                                    Add to cart award
                                    The case covers all major aspects of Benetton's successful corporate strategy and innovative business system from its creation till the present. It also provides a complete overview of Benetton's unique communication philosophy and the controversy generated by it, along with a wealth of independent market research data from many countries.

                                      Published 01 Apr 1996

                                      Reference 4520

                                      Length 42 page(s)

                                      Topic Marketing

                                      Region Global

                                      Industry Apparel and Fashion

                                      View case

                                      United Colors of Benetton

                                      By  Christian Pinson,  Vikas Tibrewala,  Francesca Gee
                                      Add to cart award
                                      • Reference 4520

                                      • Published 01 Apr 1996

                                      • Length 42 page(s)

                                      • Topic Marketing

                                      • Region Global

                                      • Industry Apparel and Fashion

                                      The case covers all major aspects of Benetton's successful corporate strategy and innovative business system from its creation till the present. It also provides a complete overview of Benetton's unique communication philosophy and the controversy generated by it, along with a wealth of independent market research data from many countries.
                                        View case

                                        Virgin Atlantic Airways: Ten Years After

                                        By  Jean-Claude Larreche,  Pantéa Denoyelle
                                        Add to cart award
                                        The Virgin Atlantic Airways (VAA) case was written on the occasion of the company's 10th anniversary. In 10 years, VAA has brought many innovations to the airline industry and won many awards for its service. It has fought against giants on an international scale and has survived the airline industry's most difficult years.

                                          Published 01 Feb 1995

                                          Reference 4323

                                          Length 34 page(s)

                                          Topic Marketing

                                          Region Global

                                          Industry Airlines/Aviation,  Transportation/Trucking/Railroad

                                          View case

                                          Virgin Atlantic Airways: Ten Years After

                                          By  Jean-Claude Larreche,  Pantéa Denoyelle
                                          Add to cart award
                                          • Reference 4323

                                          • Published 01 Feb 1995

                                          • Length 34 page(s)

                                          • Topic Marketing

                                          • Region Global

                                          • Industry Airlines/Aviation,  Transportation/Trucking/Railroad

                                          The Virgin Atlantic Airways (VAA) case was written on the occasion of the company's 10th anniversary. In 10 years, VAA has brought many innovations to the airline industry and won many awards for its service. It has fought against giants on an international scale and has survived the airline industry's most difficult years.
                                            View case

                                            Swatch

                                            By  Christian Pinson,  Helen Chase Kimball
                                            Add to cart award extra
                                            The case describes the development and international launch of Swatch, the new watch concept that revolutionised the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.

                                              Published 01 Jan 1990

                                              Reference 1853

                                              Length 48 page(s)

                                              Topic Marketing

                                              Region Global

                                              Industry Consumer Goods,  Marketing and Advertising

                                              View case

                                              Swatch

                                              By  Christian Pinson,  Helen Chase Kimball
                                              Add to cart award extra
                                              • Reference 1853

                                              • Published 01 Jan 1990

                                              • Length 48 page(s)

                                              • Topic Marketing

                                              • Region Global

                                              • Industry Consumer Goods,  Marketing and Advertising

                                              The case describes the development and international launch of Swatch, the new watch concept that revolutionised the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.
                                                View case

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                                                Board Process Simulation (A)

                                                By  Stanislav Shekshnia

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                                                  Birkenstock: Exit the Family. Enter a Professional CEO

                                                  By  Morten Bennedsen,  Mark Stabile,  Brian Henry

                                                    Add to cart new

                                                    Rasurel: Reviving an Ageing Brand

                                                    By  Amitava Chattopadhyay,  Séverine de Wulf

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