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60 case(s) found.

Innovate Storytelling: How WEBTOON Entertainment Transformed Comics

By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
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Webtoon Entertainment, a subsidiary of Korea’s dominant search engine, Naver, with over 60% of the market share, is a prime example of how a company creates and captures new market opportunities in the era of digital transformation.

    Published 05 Dec 2022

    Reference 6787

    Length 15 page(s)

    Topic Strategy

    Region Global

    Industry Broadcast Media

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    Innovate Storytelling: How WEBTOON Entertainment Transformed Comics

    By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
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    Webtoon Entertainment, a subsidiary of Korea’s dominant search engine, Naver, with over 60% of the market share, is a prime example of how a company creates and captures new market opportunities in the era of digital transformation.
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      The Dual Career Negotiation: Role of Alma

      By  Lara Bekhazi,  Martin Schweinsberg,  Horacio Falcao,  Eric Luis Uhlmann
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      The Dual Career Negotiation is a two-party, multi-issue role-play based on the true story of a real couple. Alma and Pierre (not their real names) are employed by the same company, Rikoff Projects, a French firm specializing in the design and construction of large-scale infrastructure.

        Published 12 Apr 2021

        Reference 6621

        Length 4 page(s)

        Topic Leadership & Organisations

        Region Global

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        The Dual Career Negotiation: Role of Alma

        By  Lara Bekhazi,  Martin Schweinsberg,  Horacio Falcao,  Eric Luis Uhlmann
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        The Dual Career Negotiation is a two-party, multi-issue role-play based on the true story of a real couple. Alma and Pierre (not their real names) are employed by the same company, Rikoff Projects, a French firm specializing in the design and construction of large-scale infrastructure.
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          The Dual Career Negotiation: Role of Pierre

          By  Lara Bekhazi,  Martin Schweinsberg,  Horacio Falcao,  Eric Luis Uhlmann
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          The Dual Career Negotiation is a two-party, multi-issue role-play based on the true story of a real couple. Alma and Pierre (not their real names) are employed by the same company, Rikoff Projects, a French firm specializing in the design and construction of large-scale infrastructure.

            Published 12 Apr 2021

            Reference 6621

            Length 4 page(s)

            Topic Leadership & Organisations

            Region Global

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            The Dual Career Negotiation: Role of Pierre

            By  Lara Bekhazi,  Martin Schweinsberg,  Horacio Falcao,  Eric Luis Uhlmann
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            The Dual Career Negotiation is a two-party, multi-issue role-play based on the true story of a real couple. Alma and Pierre (not their real names) are employed by the same company, Rikoff Projects, a French firm specializing in the design and construction of large-scale infrastructure.
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              Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence

              By  Laura Heely,  Ziv Carmon,  Wolfgang Ulaga
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              This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.

                Published 01 Jul 2020

                Reference 6597

                Length 11 page(s)

                Topic Marketing

                Region Global

                Industry Insurance

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                Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence

                By  Laura Heely,  Ziv Carmon,  Wolfgang Ulaga
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                This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.
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                  Fintech: Innovation without Disruption - How Prodigy Finance Achieved Both High Growth and Social Good

                  By  W. Chan Kim,  Renée Mauborgne,  Mi Ji
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                  The case describes how three INSEAD alumni founded a fintech company called Prodigy Finance and created a new market of international student loans by solving a long unaddressed problem in the finance industry.

                    Published 12 Nov 2019

                    Reference 6523

                    Length 16 page(s)

                    Topic Strategy

                    Region Global

                    Industry Financial Services

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                    Fintech: Innovation without Disruption - How Prodigy Finance Achieved Both High Growth and Social Good

                    By  W. Chan Kim,  Renée Mauborgne,  Mi Ji
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                    The case describes how three INSEAD alumni founded a fintech company called Prodigy Finance and created a new market of international student loans by solving a long unaddressed problem in the finance industry.
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                      TikTok's AI Strategy: ByteDance's Global Ambitions

                      By  Jason P. Davis,  Minh Vo,  Anne Yang
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                      ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.

                        Published 31 May 2019

                        Reference 6489

                        Length 16 page(s)

                        Topic Entrepreneurship

                        Region Global

                        Industry Computer Networking,  Consumer Services,  Information Technology and Services

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                        TikTok's AI Strategy: ByteDance's Global Ambitions

                        By  Jason P. Davis,  Minh Vo,  Anne Yang
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                        ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.
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                          Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

                          By  David Dubois,  Jean-Michel Moslonka
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                          Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.

                            Published 25 Mar 2019

                            Reference 6446

                            Length 16 page(s)

                            Topic Marketing

                            Region Global

                            Industry Oil & Energy

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                            Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

                            By  David Dubois,  Jean-Michel Moslonka
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                            Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.
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                              waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

                              By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
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                              In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.

                                Published 28 Jun 2019

                                Reference 6399

                                Length 13 page(s)

                                Topic Marketing

                                Region Global

                                Industry Food and Beverages Production

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                                waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

                                By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
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                                In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.
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                                  Volkswagen's Emissions Scandal: How Could It Happen?

                                  By  N. Craig Smith,  Erin McCormick
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                                  The case is a detailed ‘inside’ account of the ‘dieselgate’ scandal at Volkswagen which revealed how engineers had programmed software that enabled its cars to cheat emissions tests.

                                    Published 28 May 2018

                                    Reference 6346

                                    Length 22 page(s)

                                    Topic Responsibility

                                    Region Global

                                    Industry Automotive,  Transportation/Trucking/Railroad

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                                    Volkswagen's Emissions Scandal: How Could It Happen?

                                    By  N. Craig Smith,  Erin McCormick
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                                    The case is a detailed ‘inside’ account of the ‘dieselgate’ scandal at Volkswagen which revealed how engineers had programmed software that enabled its cars to cheat emissions tests.
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                                      AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

                                      By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
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                                      Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.

                                        Published 26 Aug 2016

                                        Reference 6241

                                        Length 23 page(s)

                                        Topic Marketing

                                        Region Global

                                        Industry Leisure, Travel and Tourism

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                                        AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

                                        By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
                                        Add to cart popular award extra
                                        Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
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                                          Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy

                                          By  N. Craig Smith,  Erin McCormick
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                                          This case explores the changes wrought by the “sharing economy”, examining the innovations and controversies surrounding the online ride-hailing service Uber. It provides a unique overview of the challenges posed by new business models like Uber’s, which use the internet to link individual providers of goods and services to customers.

                                            Published 29 May 2017

                                            Reference 6209

                                            Length 20 page(s)

                                            Topic Responsibility

                                            Region Global

                                            Industry Transportation/Trucking/Railroad

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                                            Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy

                                            By  N. Craig Smith,  Erin McCormick
                                            Add to cart popular award extra
                                            This case explores the changes wrought by the “sharing economy”, examining the innovations and controversies surrounding the online ride-hailing service Uber. It provides a unique overview of the challenges posed by new business models like Uber’s, which use the internet to link individual providers of goods and services to customers.
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                                              Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

                                              By  Joerg Niessing,  Pierre Chandon
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                                              In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

                                                Published 11 Oct 2017

                                                Reference 6198

                                                Length 6 page(s)

                                                Topic Marketing

                                                Region Global

                                                Industry Higher Education

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                                                Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

                                                By  Joerg Niessing,  Pierre Chandon
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                                                In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

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