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    2 case(s) found.

    Mirvac (A): Building Balance

    By  Zoe Kinias,  Felicia A. Henderson
    Add to cart popular award extra
    This award-winning case explores the challenges facing Susan Lloyd-Hurwitz, the CEO of Mirvac, an Australian property group, as she leads a major initiative to ‘mainstream’ flexible work arrangements across the organization.

      Published 24 Feb 2020

      Reference 6527

      Length 14 page(s)

      Topic Leadership & Organisations

      Region Other Regions

      Industry Real Estate,  Construction

      View case

      Mirvac (A): Building Balance

      By  Zoe Kinias,  Felicia A. Henderson
      Add to cart popular award extra
      • Reference 6527

      • Published 24 Feb 2020

      • Length 14 page(s)

      • Topic Leadership & Organisations

      • Region Other Regions

      • Industry Real Estate,  Construction

      This award-winning case explores the challenges facing Susan Lloyd-Hurwitz, the CEO of Mirvac, an Australian property group, as she leads a major initiative to ‘mainstream’ flexible work arrangements across the organization.
        View case

        Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

        By  David Dubois,  Katrina Bens
        Add to cart popular award extra
        The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

          Published 23 Jun 2014

          Reference 6060-CS-A-EN

          Length 12 page(s)

          Topic Marketing

          Region Global

          Industry Apparel and Fashion

          View case

          Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

          By  David Dubois,  Katrina Bens
          Add to cart popular award extra
          • Reference 6060-CS-A-EN

          • Published 23 Jun 2014

          • Length 12 page(s)

          • Topic Marketing

          • Region Global

          • Industry Apparel and Fashion

          The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
            View case

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