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    9 cases found.

    Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

    By  Pierre Chandon,  Laura Heely
    Add to cart popular award extra
    After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

      Published 06 Jun 2018

      Reference 6317

      Topic Marketing

      Region Europe

      Industry Dairy,  Food and Beverages Production

      View case

      Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

      Add to cart popular award extra
      • By  Pierre Chandon,  Laura Heely
      • Reference 6317

      • Published 06 Jun 2018

      • Topic Marketing

      • Region Europe

      • Industry Dairy,  Food and Beverages Production

      After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
        View case

        AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

        By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
        Add to cart popular award extra
        Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.

          Published 26 Aug 2016

          Reference 6241

          Topic Marketing

          Region Global

          Industry Leisure, Travel and Tourism

          View case

          AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

          Add to cart popular award extra
          • By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
          • Reference 6241

          • Published 26 Aug 2016

          • Topic Marketing

          • Region Global

          • Industry Leisure, Travel and Tourism

          Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
            View case

            Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

            By  Joerg Niessing,  Pierre Chandon
            Add to cart popular award extra

            In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

              Published 11 Oct 2017

              Reference 6198

              Topic Marketing

              Region Global

              Industry Higher Education

              View case

              Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

              Add to cart popular award extra
              • By  Joerg Niessing,  Pierre Chandon
              • Reference 6198

              • Published 11 Oct 2017

              • Topic Marketing

              • Region Global

              • Industry Higher Education

              In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

                View case

                Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                By  David Dubois,  Katrina Bens
                Add to cart popular award extra
                The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

                  Published 23 Jun 2014

                  Reference 6060

                  Topic Marketing

                  Region Global

                  Industry Apparel and Fashion

                  View case

                  Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                  Add to cart popular award extra
                  • By  David Dubois,  Katrina Bens
                  • Reference 6060

                  • Published 23 Jun 2014

                  • Topic Marketing

                  • Region Global

                  • Industry Apparel and Fashion

                  The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
                    View case

                    L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

                    By  Haiyang Yang,  Pierre Chandon
                    Add to cart popular award extra
                    Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.

                      Published 07 May 2013

                      Reference 5960

                      Topic Marketing

                      Region Asia

                      Industry Cosmetics,  Luxury Goods and Jewelry

                      View case

                      L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

                      Add to cart popular award extra
                      • By  Haiyang Yang,  Pierre Chandon
                      • Reference 5960

                      • Published 07 May 2013

                      • Topic Marketing

                      • Region Asia

                      • Industry Cosmetics,  Luxury Goods and Jewelry

                      Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.
                        View case

                        Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

                        By  Hernan A. Bruno,  Hilke Plassmann
                        Add to cart popular award extra
                        The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.

                          Published 25 Mar 2014

                          Reference 5757

                          Topic Marketing

                          Region Europe

                          Industry Food and Beverages Production

                          View case

                          Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

                          Add to cart popular award extra
                          • By  Hernan A. Bruno,  Hilke Plassmann
                          • Reference 5757

                          • Published 25 Mar 2014

                          • Topic Marketing

                          • Region Europe

                          • Industry Food and Beverages Production

                          The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.
                            View case

                            Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

                            By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
                            Add to cart popular award extra
                            Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.

                              Published 28 Jun 2010

                              Reference 5685

                              Topic Marketing

                              Region Europe

                              Industry Consumer Goods

                              View case

                              Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

                              Add to cart popular award extra
                              • By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
                              • Reference 5685

                              • Published 28 Jun 2010

                              • Topic Marketing

                              • Region Europe

                              • Industry Consumer Goods

                              Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.
                                View case

                                Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

                                By  Pierre Chandon,  Pedro Pacheco Guimaraes
                                Add to cart popular award extra
                                Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

                                  Published 01 Feb 2004

                                  Reference 5188

                                  Topic Marketing

                                  Region South America

                                  Industry Consumer Goods

                                  View case

                                  Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

                                  Add to cart popular award extra
                                  • By  Pierre Chandon,  Pedro Pacheco Guimaraes
                                  • Reference 5188

                                  • Published 01 Feb 2004

                                  • Topic Marketing

                                  • Region South America

                                  • Industry Consumer Goods

                                  Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.
                                    View case

                                    Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry

                                    By  Vadim Grigorian,  Pierre Chandon
                                    Add to cart popular award extra
                                    Renzo Rosso, the president and founder of Diesel SpA, the innovative Italian casual wear company famous for its controversial 'For Successful Living' advertising campaign, is pondering how to brand its new upscale line of clothing: StyleLab.

                                      Published 01 Jan 2004

                                      Reference 4948

                                      Topic Marketing

                                      Region Europe

                                      Industry Apparel and Fashion

                                      View case

                                      Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry

                                      Add to cart popular award extra
                                      • By  Vadim Grigorian,  Pierre Chandon
                                      • Reference 4948

                                      • Published 01 Jan 2004

                                      • Topic Marketing

                                      • Region Europe

                                      • Industry Apparel and Fashion

                                      Renzo Rosso, the president and founder of Diesel SpA, the innovative Italian casual wear company famous for its controversial 'For Successful Living' advertising campaign, is pondering how to brand its new upscale line of clothing: StyleLab.
                                        View case

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