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    14 cases found.

    Credit Suisse: Building an Impact Investing Business in Asia

    By  Jasjit Singh,  Joost Bilkes
    Add to cart popular award extra
    This case describes how an intrapreneur helped Credit Suisse launch a commercially viable impact investing business in Asia. It specifically details the investment strategy and process for a new impact fund aligning social impact objectives with commercial goals of the bank. It also presents two new investment opportunities needing evaluation.

      Published 28 Aug 2017

      Reference 6320

      Topic Responsibility

      Region Asia

      Industry Venture Capital,  Private Equity,  Financial Services

      View case

      Credit Suisse: Building an Impact Investing Business in Asia

      Add to cart popular award extra
      • By  Jasjit Singh,  Joost Bilkes
      • Reference 6320

      • Published 28 Aug 2017

      • Topic Responsibility

      • Region Asia

      • Industry Venture Capital,  Private Equity,  Financial Services

      This case describes how an intrapreneur helped Credit Suisse launch a commercially viable impact investing business in Asia. It specifically details the investment strategy and process for a new impact fund aligning social impact objectives with commercial goals of the bank. It also presents two new investment opportunities needing evaluation.
        View case

        Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

        By  Pierre Chandon,  Laura Heely
        Add to cart popular award extra
        After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

          Published 06 Jun 2018

          Reference 6317

          Topic Marketing

          Region Europe

          Industry Dairy,  Food and Beverages Production

          View case

          Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

          Add to cart popular award extra
          • By  Pierre Chandon,  Laura Heely
          • Reference 6317

          • Published 06 Jun 2018

          • Topic Marketing

          • Region Europe

          • Industry Dairy,  Food and Beverages Production

          After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
            View case

            The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

            By  L. Felipe Monteiro
            Add to cart popular award extra
            The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

              Published 21 Apr 2017

              Reference 6291

              Topic Strategy

              Region Europe

              Industry Consumer Goods,  Luxury Goods and Jewelry

              View case

              The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

              Add to cart popular award extra
              • By  L. Felipe Monteiro
              • Reference 6291

              • Published 21 Apr 2017

              • Topic Strategy

              • Region Europe

              • Industry Consumer Goods,  Luxury Goods and Jewelry

              The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
                View case

                AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

                By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
                Add to cart popular award extra
                Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.

                  Published 26 Aug 2016

                  Reference 6241

                  Topic Marketing

                  Region Global

                  Industry Leisure, Travel and Tourism

                  View case

                  AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

                  Add to cart popular award extra
                  • By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
                  • Reference 6241

                  • Published 26 Aug 2016

                  • Topic Marketing

                  • Region Global

                  • Industry Leisure, Travel and Tourism

                  Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
                    View case

                    Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy

                    By  N. Craig Smith,  Erin McCormick
                    Add to cart popular award extra
                    This case explores the changes wrought by the “sharing economy”, examining the innovations and controversies surrounding the online ride-hailing service Uber. It provides a unique overview of the challenges posed by new business models like Uber’s, which use the internet to link individual providers of goods and services to customers.

                      Published 29 May 2017

                      Reference 6209

                      Topic Responsibility

                      Region Global

                      Industry Transportation/Trucking/Railroad

                      View case

                      Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy

                      Add to cart popular award extra
                      • By  N. Craig Smith,  Erin McCormick
                      • Reference 6209

                      • Published 29 May 2017

                      • Topic Responsibility

                      • Region Global

                      • Industry Transportation/Trucking/Railroad

                      This case explores the changes wrought by the “sharing economy”, examining the innovations and controversies surrounding the online ride-hailing service Uber. It provides a unique overview of the challenges posed by new business models like Uber’s, which use the internet to link individual providers of goods and services to customers.
                        View case

                        Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

                        By  Joerg Niessing,  Pierre Chandon
                        Add to cart popular award extra

                        In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

                          Published 11 Oct 2017

                          Reference 6198

                          Topic Marketing

                          Region Global

                          Industry Higher Education

                          View case

                          Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

                          Add to cart popular award extra
                          • By  Joerg Niessing,  Pierre Chandon
                          • Reference 6198

                          • Published 11 Oct 2017

                          • Topic Marketing

                          • Region Global

                          • Industry Higher Education

                          In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

                            View case

                            Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                            By  David Dubois,  Katrina Bens
                            Add to cart popular award extra
                            The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

                              Published 23 Jun 2014

                              Reference 6060

                              Topic Marketing

                              Region Global

                              Industry Apparel and Fashion

                              View case

                              Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                              Add to cart popular award extra
                              • By  David Dubois,  Katrina Bens
                              • Reference 6060

                              • Published 23 Jun 2014

                              • Topic Marketing

                              • Region Global

                              • Industry Apparel and Fashion

                              The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
                                View case

                                L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

                                By  Haiyang Yang,  Pierre Chandon
                                Add to cart popular award extra
                                Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.

                                  Published 07 May 2013

                                  Reference 5960

                                  Topic Marketing

                                  Region Asia

                                  Industry Cosmetics,  Luxury Goods and Jewelry

                                  View case

                                  L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

                                  Add to cart popular award extra
                                  • By  Haiyang Yang,  Pierre Chandon
                                  • Reference 5960

                                  • Published 07 May 2013

                                  • Topic Marketing

                                  • Region Asia

                                  • Industry Cosmetics,  Luxury Goods and Jewelry

                                  Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.
                                    View case

                                    Nuru Energy (A): Financing a Social Enterprise

                                    By  Filipe Santos,  Anne-Marie Carrick
                                    Add to cart popular award extra
                                    Case A describes the creation and growth of Nuru Energy. Starting from nothing, the founder 'bootstraps' a social venture with the goal of providing affordable and effective lighting solutions for 800 million people without access to the electricity grid in sub-Saharan Africa and India.

                                      Published 26 Feb 2013

                                      Reference 5847

                                      Topic Entrepreneurship

                                      Region Global

                                      Industry Renewables & Environment

                                      View case

                                      Nuru Energy (A): Financing a Social Enterprise

                                      Add to cart popular award extra
                                      • By  Filipe Santos,  Anne-Marie Carrick
                                      • Reference 5847

                                      • Published 26 Feb 2013

                                      • Topic Entrepreneurship

                                      • Region Global

                                      • Industry Renewables & Environment

                                      Case A describes the creation and growth of Nuru Energy. Starting from nothing, the founder 'bootstraps' a social venture with the goal of providing affordable and effective lighting solutions for 800 million people without access to the electricity grid in sub-Saharan Africa and India.
                                        View case

                                        Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

                                        By  Hernan A. Bruno,  Hilke Plassmann
                                        Add to cart popular award extra
                                        The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.

                                          Published 25 Mar 2014

                                          Reference 5757

                                          Topic Marketing

                                          Region Europe

                                          Industry Food and Beverages Production

                                          View case

                                          Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

                                          Add to cart popular award extra
                                          • By  Hernan A. Bruno,  Hilke Plassmann
                                          • Reference 5757

                                          • Published 25 Mar 2014

                                          • Topic Marketing

                                          • Region Europe

                                          • Industry Food and Beverages Production

                                          The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.
                                            View case

                                            Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

                                            By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
                                            Add to cart popular award extra
                                            Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.

                                              Published 28 Jun 2010

                                              Reference 5685

                                              Topic Marketing

                                              Region Europe

                                              Industry Consumer Goods

                                              View case

                                              Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

                                              Add to cart popular award extra
                                              • By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
                                              • Reference 5685

                                              • Published 28 Jun 2010

                                              • Topic Marketing

                                              • Region Europe

                                              • Industry Consumer Goods

                                              Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.
                                                View case

                                                Simplex Solutions: Expanding the Entrepreneurial Team

                                                By  Balagopal Vissa
                                                Add to cart popular award extra
                                                The Simplex Solutions multi-media decision scenario outlines the evolution of a software venture with a new technology that could find application in very diverse markets. The two co-founders (who have a technical background) decide to expand the entrepreneurial team by bringing in financial and marketing expertise to propel the venture to the next stage.

                                                  Published 30 Jul 2012

                                                  Reference 5683

                                                  Topic Entrepreneurship

                                                  Region Asia

                                                  Industry Human Resources

                                                  View case

                                                  Simplex Solutions: Expanding the Entrepreneurial Team

                                                  Add to cart popular award extra
                                                  • By  Balagopal Vissa
                                                  • Reference 5683

                                                  • Published 30 Jul 2012

                                                  • Topic Entrepreneurship

                                                  • Region Asia

                                                  • Industry Human Resources

                                                  The Simplex Solutions multi-media decision scenario outlines the evolution of a software venture with a new technology that could find application in very diverse markets. The two co-founders (who have a technical background) decide to expand the entrepreneurial team by bringing in financial and marketing expertise to propel the venture to the next stage.
                                                    View case
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