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    5 case(s) found.

    Fintech: Innovation without Disruption - How Prodigy Finance Achieved Both High Growth and Social Good

    By  W. Chan Kim,  Renée Mauborgne,  Mi Ji
    Add to cart popular award
    The case describes how three INSEAD alumni founded a fintech company called Prodigy Finance and created a new market of international student loans by solving a long unaddressed problem in the finance industry.

      Published 12 Nov 2019

      Reference 6523

      Length 16 page(s)

      Topic Strategy

      Region Global

      Industry Financial Services

      View case

      Fintech: Innovation without Disruption - How Prodigy Finance Achieved Both High Growth and Social Good

      By  W. Chan Kim,  Renée Mauborgne,  Mi Ji
      Add to cart popular award
      • Reference 6523

      • Published 12 Nov 2019

      • Length 16 page(s)

      • Topic Strategy

      • Region Global

      • Industry Financial Services

      The case describes how three INSEAD alumni founded a fintech company called Prodigy Finance and created a new market of international student loans by solving a long unaddressed problem in the finance industry.
        View case

        The Marvel Way: Restoring a Blue Ocean

        By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
        Add to cart popular award
        The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with then Marvel CEO Peter Cuneo who turned around the business and launched a blue ocean. Founded in 1939, Marvel Comics initially struggled in a red ocean producing primarily me-to knock-off comic books.

          Published 24 Mar 2016

          Reference 6205

          Length 17 page(s)

          Topic Strategy

          Region North America

          Industry Motion Pictures and Film

          View case

          The Marvel Way: Restoring a Blue Ocean

          By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
          Add to cart popular award
          • Reference 6205

          • Published 24 Mar 2016

          • Length 17 page(s)

          • Topic Strategy

          • Region North America

          • Industry Motion Pictures and Film

          The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with then Marvel CEO Peter Cuneo who turned around the business and launched a blue ocean. Founded in 1939, Marvel Comics initially struggled in a red ocean producing primarily me-to knock-off comic books.
            View case

            GE Healthcare (A): Innovating for Emerging Markets

            By  Jasjit Singh
            Add to cart popular award
            The (A) case describes how GE Healthcare developed an ECG device optimized for low-income mass markets in India. It also discusses the organizational changes GE made to better serve the Bottom of Pyramid (BOP) markets.

              Published 29 Mar 2011

              Reference 5776

              Length 12 page(s)

              Topic Strategy

              Region Asia

              Industry Medical Devices,  Consumer Electronics

              View case

              GE Healthcare (A): Innovating for Emerging Markets

              By  Jasjit Singh
              Add to cart popular award
              • Reference 5776

              • Published 29 Mar 2011

              • Length 12 page(s)

              • Topic Strategy

              • Region Asia

              • Industry Medical Devices,  Consumer Electronics

              The (A) case describes how GE Healthcare developed an ECG device optimized for low-income mass markets in India. It also discusses the organizational changes GE made to better serve the Bottom of Pyramid (BOP) markets.
                View case

                The Evolution of the Circus Industry (A)

                By  W. Chan Kim,  Renée Mauborgne,  Ben M. Bensaou,  Matt Williamson
                Add to cart popular award
                This is the first of a two-case series. The first Case (A) discusses the evolution of the circus industry up until the emergence of Cirque du Soleil. This case provides a detailed discussion on the structure of the circus industry to make possible a rich analysis of how its industry attractiveness has changed over time and the challenges the industry now confronts.

                  Published 15 Apr 2002

                  Reference 4999

                  Length 5 page(s)

                  Topic Strategy

                  Region Global

                  Industry Entertainment

                  View case

                  The Evolution of the Circus Industry (A)

                  By  W. Chan Kim,  Renée Mauborgne,  Ben M. Bensaou,  Matt Williamson
                  Add to cart popular award
                  • Reference 4999

                  • Published 15 Apr 2002

                  • Length 5 page(s)

                  • Topic Strategy

                  • Region Global

                  • Industry Entertainment

                  This is the first of a two-case series. The first Case (A) discusses the evolution of the circus industry up until the emergence of Cirque du Soleil. This case provides a detailed discussion on the structure of the circus industry to make possible a rich analysis of how its industry attractiveness has changed over time and the challenges the industry now confronts.
                    View case

                    Even a Clown Can Do It (B): Cirque du Soleil Recreates Live Entertainment

                    By  W. Chan Kim,  Renée Mauborgne,  Ben M. Bensaou,  Matt Williamson
                    Add to cart popular award
                    This is the second of a two-case series. Cirque du Soleil very successfully entered a structurally unattractive circus industry. It was able to reinvent the industry and created a new market space by challenging the conventional assumptions about how to compete.

                      Published 01 Mar 2002

                      Reference 4999

                      Length 7 page(s)

                      Topic Strategy

                      Region Global

                      Industry Entertainment

                      View case

                      Even a Clown Can Do It (B): Cirque du Soleil Recreates Live Entertainment

                      By  W. Chan Kim,  Renée Mauborgne,  Ben M. Bensaou,  Matt Williamson
                      Add to cart popular award
                      • Reference 4999

                      • Published 01 Mar 2002

                      • Length 7 page(s)

                      • Topic Strategy

                      • Region Global

                      • Industry Entertainment

                      This is the second of a two-case series. Cirque du Soleil very successfully entered a structurally unattractive circus industry. It was able to reinvent the industry and created a new market space by challenging the conventional assumptions about how to compete.
                        View case

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                        Board Process Simulation (A)

                        By  Stanislav Shekshnia

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                          Birkenstock: Exit the Family. Enter a Professional CEO

                          By  Morten Bennedsen,  Mark Stabile,  Brian Henry

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                            Rasurel: Reviving an Ageing Brand

                            By  Amitava Chattopadhyay,  Séverine de Wulf

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