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    12 cases found.

    The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

    By  L. Felipe Monteiro
    Add to cart popular award extra
    The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

      Published 21 Apr 2017

      Reference 6291

      Topic Strategy

      Region Europe

      Industry Consumer Goods,  Luxury Goods and Jewelry

      View case

      The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

      Add to cart popular award extra
      • By  L. Felipe Monteiro
      • Reference 6291

      • Published 21 Apr 2017

      • Topic Strategy

      • Region Europe

      • Industry Consumer Goods,  Luxury Goods and Jewelry

      The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
        View case

        The Marvel Way: Restoring a Blue Ocean

        By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
        Add to cart popular award
        The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with then Marvel CEO Peter Cuneo who turned around the business and launched a blue ocean. Founded in 1939, Marvel Comics initially struggled in a red ocean producing primarily me-to knock-off comic books.

          Published 24 Mar 2016

          Reference 6205

          Topic Strategy

          Region North America

          Industry Motion Pictures and Film

          View case

          The Marvel Way: Restoring a Blue Ocean

          Add to cart popular award
          • By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
          • Reference 6205

          • Published 24 Mar 2016

          • Topic Strategy

          • Region North America

          • Industry Motion Pictures and Film

          The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with then Marvel CEO Peter Cuneo who turned around the business and launched a blue ocean. Founded in 1939, Marvel Comics initially struggled in a red ocean producing primarily me-to knock-off comic books.
            View case

            Tesla Motors: Disrupting the Auto Industry?

            By  Jeff Dyer,  Nathan Furr
            Add to cart popular award
            The Tesla case provides multiple opportunities to discuss core strategy and innovation topics, such as: • Patterns of innovation, e.g., new technologies competing to replace older generations • Types of disruption, e.g., low-end versus high-end • The innovation ecosystem, e.g., thinking beyond a single technology to the interdependence of an ecosystem of supporting technologies • Systems strategy

              Published 25 Jan 2016

              Reference 6174

              Topic Strategy

              Region Global

              Industry Automotive,  Transportation/Trucking/Railroad

              View case

              Tesla Motors: Disrupting the Auto Industry?

              Add to cart popular award
              • By  Jeff Dyer,  Nathan Furr
              • Reference 6174

              • Published 25 Jan 2016

              • Topic Strategy

              • Region Global

              • Industry Automotive,  Transportation/Trucking/Railroad

              The Tesla case provides multiple opportunities to discuss core strategy and innovation topics, such as: • Patterns of innovation, e.g., new technologies competing to replace older generations • Types of disruption, e.g., low-end versus high-end • The innovation ecosystem, e.g., thinking beyond a single technology to the interdependence of an ecosystem of supporting technologies • Systems strategy
                View case

                GE Healthcare (A): Innovating for Emerging Markets

                By  Jasjit Singh
                Add to cart popular award
                The (A) case describes how GE Healthcare developed an ECG device optimized for low-income mass markets in India. It also discusses the organizational changes GE made to better serve the Bottom of Pyramid (BOP) markets.

                  Published 29 Mar 2011

                  Reference 5776

                  Topic Strategy

                  Region Asia

                  Industry Medical Devices,  Consumer Electronics

                  View case

                  GE Healthcare (A): Innovating for Emerging Markets

                  Add to cart popular award
                  • By  Jasjit Singh
                  • Reference 5776

                  • Published 29 Mar 2011

                  • Topic Strategy

                  • Region Asia

                  • Industry Medical Devices,  Consumer Electronics

                  The (A) case describes how GE Healthcare developed an ECG device optimized for low-income mass markets in India. It also discusses the organizational changes GE made to better serve the Bottom of Pyramid (BOP) markets.
                    View case

                    Cisco Systems: New Millennium - New Acquisition Strategy?

                    By  Nir Brueller,  Laurence Capron
                    Add to cart popular award
                    The case first describes the evolution of Cisco Systems of San Jose, California, from a narrowly-focused routing and switching equipment vendor, with a highly effective competitive strategy, into a diversified networking and IT giant.

                      Published 25 Mar 2010

                      Reference 5669

                      Topic Strategy

                      Region North America

                      Industry Telecommunications,  Capital Markets

                      View case

                      Cisco Systems: New Millennium - New Acquisition Strategy?

                      Add to cart popular award
                      • By  Nir Brueller,  Laurence Capron
                      • Reference 5669

                      • Published 25 Mar 2010

                      • Topic Strategy

                      • Region North America

                      • Industry Telecommunications,  Capital Markets

                      The case first describes the evolution of Cisco Systems of San Jose, California, from a narrowly-focused routing and switching equipment vendor, with a highly effective competitive strategy, into a diversified networking and IT giant.
                        View case

                        Baidu and Google in China's Internet Search Market: Pathways to Globalisation and Localisation

                        By  Wei-Ru Chen,  Kuangzhen Wu
                        Add to cart popular award
                        The case describes the battle between Google, the world’s leading search engine, and Baidu, a local entrepreneurial firm in China. In 2009, Baidu’s internet traffic share in the country was over three times that of Google and Yahoo!China. Would Google utilise its global resources to impose its dominance in China? Could Baidu defend its leading position?

                          Published 27 Mar 2009

                          Reference 5581

                          Topic Strategy

                          Region Asia

                          View case

                          Baidu and Google in China's Internet Search Market: Pathways to Globalisation and Localisation

                          Add to cart popular award
                          • By  Wei-Ru Chen,  Kuangzhen Wu
                          • Reference 5581

                          • Published 27 Mar 2009

                          • Topic Strategy

                          • Region Asia

                          The case describes the battle between Google, the world’s leading search engine, and Baidu, a local entrepreneurial firm in China. In 2009, Baidu’s internet traffic share in the country was over three times that of Google and Yahoo!China. Would Google utilise its global resources to impose its dominance in China? Could Baidu defend its leading position?
                            View case

                            Extending the "easy" Business Model: What Should easyGroup Do Next?

                            By  Yves L. Doz,  Anita Balchandani
                            Add to cart popular award
                            easyGroup is contemplating its entry into the cinema exhibition business in the UK through the launch of a no-frills cinema. The company believes that it can redeploy the capabilities, such as yield management, that led to the success of easyJet, its low cost airline business, into this new venture.

                              Published 06 Jan 2003

                              Reference 5119

                              Topic Strategy

                              Region Europe

                              Industry Entertainment

                              View case

                              Extending the "easy" Business Model: What Should easyGroup Do Next?

                              Add to cart popular award
                              • By  Yves L. Doz,  Anita Balchandani
                              • Reference 5119

                              • Published 06 Jan 2003

                              • Topic Strategy

                              • Region Europe

                              • Industry Entertainment

                              easyGroup is contemplating its entry into the cinema exhibition business in the UK through the launch of a no-frills cinema. The company believes that it can redeploy the capabilities, such as yield management, that led to the success of easyJet, its low cost airline business, into this new venture.
                                View case

                                Redesigning Nissan (A): Carlos Ghosn Takes Charge

                                By  Jean-François Manzoni
                                Add to cart popular award
                                This is the first of a two-case series. When Renault sent Carlos Ghosn to turnaround its alliance partner Nissan, observers were sceptical of his chances. After soliciting recommendations from the employees, he unveiled a three-year plan involving plant closures, job cuts, and a refocus on design.

                                  Published 02 Jan 2003

                                  Reference 5095

                                  Topic Strategy

                                  Region Global

                                  View case

                                  Redesigning Nissan (A): Carlos Ghosn Takes Charge

                                  Add to cart popular award
                                  • By  Jean-François Manzoni
                                  • Reference 5095

                                  • Published 02 Jan 2003

                                  • Topic Strategy

                                  • Region Global

                                  This is the first of a two-case series. When Renault sent Carlos Ghosn to turnaround its alliance partner Nissan, observers were sceptical of his chances. After soliciting recommendations from the employees, he unveiled a three-year plan involving plant closures, job cuts, and a refocus on design.
                                    View case

                                    Nissan's U-Turn: 1999-2001 - Condensed Version of Redesigning Nissan (A&B)

                                    By  Jean-François Manzoni,  Kathryn Hughes,  Jean-Louis Barsoux
                                    Add to cart popular award
                                    This is the first of a two-case series. When Renault sent Carlos Ghosn to turnaround its alliance partner Nissan, observers were sceptical of his chances. After soliciting recommendations from the employees, he unveiled a three-year plan involving plant closures, job cuts, and a refocus on design.

                                      Published 03 Jan 2003

                                      Reference 5095

                                      Topic Strategy

                                      Region Global

                                      View case

                                      Nissan's U-Turn: 1999-2001 - Condensed Version of Redesigning Nissan (A&B)

                                      Add to cart popular award
                                      • By  Jean-François Manzoni,  Kathryn Hughes,  Jean-Louis Barsoux
                                      • Reference 5095

                                      • Published 03 Jan 2003

                                      • Topic Strategy

                                      • Region Global

                                      This is the first of a two-case series. When Renault sent Carlos Ghosn to turnaround its alliance partner Nissan, observers were sceptical of his chances. After soliciting recommendations from the employees, he unveiled a three-year plan involving plant closures, job cuts, and a refocus on design.
                                        View case

                                        The Evolution of the Circus Industry (A)

                                        By  W. Chan Kim,  Renée Mauborgne,  Ben M. Bensaou,  Matt Williamson
                                        Add to cart popular award
                                        This is the first of a two-case series. The first Case (A) discusses the evolution of the circus industry up until the emergence of Cirque du Soleil. This case provides a detailed discussion on the structure of the circus industry to make possible a rich analysis of how its industry attractiveness has changed over time and the challenges the industry now confronts.

                                          Published 15 Apr 2002

                                          Reference 4999

                                          Topic Strategy

                                          Region Global

                                          Industry Entertainment

                                          View case

                                          The Evolution of the Circus Industry (A)

                                          Add to cart popular award
                                          • By  W. Chan Kim,  Renée Mauborgne,  Ben M. Bensaou,  Matt Williamson
                                          • Reference 4999

                                          • Published 15 Apr 2002

                                          • Topic Strategy

                                          • Region Global

                                          • Industry Entertainment

                                          This is the first of a two-case series. The first Case (A) discusses the evolution of the circus industry up until the emergence of Cirque du Soleil. This case provides a detailed discussion on the structure of the circus industry to make possible a rich analysis of how its industry attractiveness has changed over time and the challenges the industry now confronts.
                                            View case

                                            Even a Clown Can Do It (B): Cirque du Soleil Recreates Live Entertainment

                                            By  W. Chan Kim,  Renée Mauborgne,  Ben M. Bensaou
                                            Add to cart popular award
                                            This is the second of a two-case series. Cirque du Soleil very successfully entered a structurally unattractive circus industry. It was able to reinvent the industry and created a new market space by challenging the conventional assumptions about how to compete.

                                              Published 01 Mar 2002

                                              Reference 4999

                                              Topic Strategy

                                              Region Global

                                              Industry Entertainment

                                              View case

                                              Even a Clown Can Do It (B): Cirque du Soleil Recreates Live Entertainment

                                              Add to cart popular award
                                              • By  W. Chan Kim,  Renée Mauborgne,  Ben M. Bensaou
                                              • Reference 4999

                                              • Published 01 Mar 2002

                                              • Topic Strategy

                                              • Region Global

                                              • Industry Entertainment

                                              This is the second of a two-case series. Cirque du Soleil very successfully entered a structurally unattractive circus industry. It was able to reinvent the industry and created a new market space by challenging the conventional assumptions about how to compete.
                                                View case

                                                Flying into a Storm: British Airways (1996-2000)

                                                By  Jean-François Manzoni,  Jean-Louis Barsoux
                                                Add to cart popular award
                                                This case considers the transition at the head of British Airways from Lord Marshall, key architect of BA's spectacular restructuring and revitalisation in the 1980s, to his chosen successor Robert Ayling. In an increasingly deregulated market, Ayling's challenge is to sustain BA's position of leadership in the airline industry.

                                                  Published 07 Feb 2002

                                                  Reference 4906

                                                  Topic Strategy

                                                  Region Europe

                                                  View case

                                                  Flying into a Storm: British Airways (1996-2000)

                                                  Add to cart popular award
                                                  • By  Jean-François Manzoni,  Jean-Louis Barsoux
                                                  • Reference 4906

                                                  • Published 07 Feb 2002

                                                  • Topic Strategy

                                                  • Region Europe

                                                  This case considers the transition at the head of British Airways from Lord Marshall, key architect of BA's spectacular restructuring and revitalisation in the 1980s, to his chosen successor Robert Ayling. In an increasingly deregulated market, Ayling's challenge is to sustain BA's position of leadership in the airline industry.
                                                    View case

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