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    2 cases found.

    Ricardo Semler: A Revolutionary Model of Leadership

    By  William Maddux,  Roderick Swaab,  Betania Tanure,  Elin Williams
    Add to cart popular award
    The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation.

      Published 28 Apr 2014

      Reference 5982

      Topic Leadership & Organisations

      Region South America

      Industry Education Management,  Leisure, Travel and Tourism,  Banking

      View case

      Ricardo Semler: A Revolutionary Model of Leadership

      Add to cart popular award
      • By  William Maddux,  Roderick Swaab,  Betania Tanure,  Elin Williams
      • Reference 5982

      • Published 28 Apr 2014

      • Topic Leadership & Organisations

      • Region South America

      • Industry Education Management,  Leisure, Travel and Tourism,  Banking

      The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation.
        View case

        Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

        By  Pierre Chandon,  Pedro Pacheco Guimaraes
        Add to cart popular award extra
        Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

          Published 01 Feb 2004

          Reference 5188

          Topic Marketing

          Region South America

          Industry Consumer Goods

          View case

          Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

          Add to cart popular award extra
          • By  Pierre Chandon,  Pedro Pacheco Guimaraes
          • Reference 5188

          • Published 01 Feb 2004

          • Topic Marketing

          • Region South America

          • Industry Consumer Goods

          Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.
            View case

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