2 cases found.
The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation.
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Reference 5982
Published 28 Apr 2014
Region South America
Industry Education Management, Leisure, Travel and Tourism, Banking
The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation.
Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.
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Reference 5188
Published 01 Feb 2004
Topic Marketing
Region South America
Industry Consumer Goods
Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.