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    12 case(s) found.

    Enel's Innovability: Global Open Innovation and Sustainability

    By  L. Felipe Monteiro,  Jose Miguel Garcia Benavente
    Add to cart popular award extra
    The case describes how the Italian multinational Enel Group, one of the largest power utilities companies in the world, embraced the transformation of the energy sector, combining open innovation with sustainability – or what the company calls “Innovability”).

      Published 12 Nov 2019

      Reference 6510

      Length 30 page(s)

      Topic Responsibility

      Region Europe

      Industry Utilities,  Oil & Energy,  Renewables & Environment

      View case

      Enel's Innovability: Global Open Innovation and Sustainability

      By  L. Felipe Monteiro,  Jose Miguel Garcia Benavente
      Add to cart popular award extra
      • Reference 6510

      • Published 12 Nov 2019

      • Length 30 page(s)

      • Topic Responsibility

      • Region Europe

      • Industry Utilities,  Oil & Energy,  Renewables & Environment

      The case describes how the Italian multinational Enel Group, one of the largest power utilities companies in the world, embraced the transformation of the energy sector, combining open innovation with sustainability – or what the company calls “Innovability”).
        View case

        AkzoNobel

        By  Theo Vermaelen,  Sirvan Canitez
        Add to cart popular award
        The case covers events leading to the hostile bid for AkzoNobel by PPG in 2017, the market response that it prompted, and AkzoNobel’s takeover defenses including the divestment of a business area and large cash payout.

          Published 02 May 2019

          Reference 6474

          Length 28 page(s)

          Topic Economics & Finance

          Region Europe

          Industry Chemicals

          View case

          AkzoNobel

          By  Theo Vermaelen,  Sirvan Canitez
          Add to cart popular award
          • Reference 6474

          • Published 02 May 2019

          • Length 28 page(s)

          • Topic Economics & Finance

          • Region Europe

          • Industry Chemicals

          The case covers events leading to the hostile bid for AkzoNobel by PPG in 2017, the market response that it prompted, and AkzoNobel’s takeover defenses including the divestment of a business area and large cash payout.
            View case

            How Corporates Co-innovate with Startups: The BMW Startup Garage

            By  Joerg Niessing,  Laurence Capron,  Nathan Furr,  Pascale Balze,  Julia Bodner
            Add to cart popular award extra
            At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV).

              Published 02 May 2019

              Reference 6439

              Length 20 page(s)

              Topic Strategy

              Region Europe

              Industry Automotive

              View case

              How Corporates Co-innovate with Startups: The BMW Startup Garage

              By  Joerg Niessing,  Laurence Capron,  Nathan Furr,  Pascale Balze,  Julia Bodner
              Add to cart popular award extra
              • Reference 6439

              • Published 02 May 2019

              • Length 20 page(s)

              • Topic Strategy

              • Region Europe

              • Industry Automotive

              At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV).
                View case

                The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

                By  L. Felipe Monteiro
                Add to cart popular award extra
                The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

                  Published 21 Apr 2017

                  Reference 6291

                  Length 19 page(s)

                  Topic Strategy

                  Region Europe

                  Industry Consumer Goods,  Luxury Goods and Jewelry

                  View case

                  The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

                  By  L. Felipe Monteiro
                  Add to cart popular award extra
                  • Reference 6291

                  • Published 21 Apr 2017

                  • Length 19 page(s)

                  • Topic Strategy

                  • Region Europe

                  • Industry Consumer Goods,  Luxury Goods and Jewelry

                  The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
                    View case

                    Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

                    By  Hernan A. Bruno,  Hilke Plassmann
                    Add to cart popular award extra
                    The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.

                      Published 25 Mar 2014

                      Reference 5757

                      Length 13 page(s)

                      Topic Marketing

                      Region Europe

                      Industry Food and Beverages Production

                      View case

                      Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

                      By  Hernan A. Bruno,  Hilke Plassmann
                      Add to cart popular award extra
                      • Reference 5757

                      • Published 25 Mar 2014

                      • Length 13 page(s)

                      • Topic Marketing

                      • Region Europe

                      • Industry Food and Beverages Production

                      The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.
                        View case

                        Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

                        By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
                        Add to cart popular award extra
                        Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.

                          Published 28 Jun 2010

                          Reference 5685

                          Length 21 page(s)

                          Topic Marketing

                          Region Europe

                          Industry Consumer Goods

                          View case

                          Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

                          By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
                          Add to cart popular award extra
                          • Reference 5685

                          • Published 28 Jun 2010

                          • Length 21 page(s)

                          • Topic Marketing

                          • Region Europe

                          • Industry Consumer Goods

                          Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.
                            View case

                            Infinity Bank (A): Retail Branches and Customer Profitability

                            By  Igor Vaysman,  Stephen Smyth
                            Add to cart popular award
                            A retail bank is considering a strategy to improve branch performance. Central to the strategy is a recent study of profitability of three retail products: current accounts, credit cards, and mortgages. The strategy involves giving branch managers incentives to sell profitable products.

                              Published 03 Jan 2006

                              Reference 5348

                              Length 11 page(s)

                              Topic Economics & Finance

                              Region Europe

                              View case

                              Infinity Bank (A): Retail Branches and Customer Profitability

                              By  Igor Vaysman,  Stephen Smyth
                              Add to cart popular award
                              • Reference 5348

                              • Published 03 Jan 2006

                              • Length 11 page(s)

                              • Topic Economics & Finance

                              • Region Europe

                              A retail bank is considering a strategy to improve branch performance. Central to the strategy is a recent study of profitability of three retail products: current accounts, credit cards, and mortgages. The strategy involves giving branch managers incentives to sell profitable products.
                                View case

                                Vol de Nuit: The Dream of the Flying Car at Lemond Automobiles SA

                                By  Christoph Loch,  Svenja Sommer
                                Add to cart popular award
                                The case describes the development of a radically new product within a large automobile company.

                                  Published 01 Sep 2005

                                  Reference 5086

                                  Length 15 page(s)

                                  Topic Operations

                                  Region Europe

                                  View case

                                  Vol de Nuit: The Dream of the Flying Car at Lemond Automobiles SA

                                  By  Christoph Loch,  Svenja Sommer
                                  Add to cart popular award
                                  • Reference 5086

                                  • Published 01 Sep 2005

                                  • Length 15 page(s)

                                  • Topic Operations

                                  • Region Europe

                                  The case describes the development of a radically new product within a large automobile company.
                                    View case

                                    Ford KA: The Market Research Problem (A)

                                    By  Markus Christen,  David A. Soberman,  Seh-Woong Chung,  Gigi Cothier
                                    Add to cart popular award
                                    In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.

                                      Published 01 Jan 2003

                                      Reference 5066

                                      Length 24 page(s)

                                      Topic Marketing

                                      Region Europe

                                      Industry Automotive,  Transportation/Trucking/Railroad

                                      View case

                                      Ford KA: The Market Research Problem (A)

                                      By  Markus Christen,  David A. Soberman,  Seh-Woong Chung,  Gigi Cothier
                                      Add to cart popular award
                                      • Reference 5066

                                      • Published 01 Jan 2003

                                      • Length 24 page(s)

                                      • Topic Marketing

                                      • Region Europe

                                      • Industry Automotive,  Transportation/Trucking/Railroad

                                      In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.
                                        View case

                                        Ford KA: The Market Research Problem (B)

                                        By  Markus Christen,  David A. Soberman,  Gigi Cothier
                                        Add to cart popular award
                                        In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.

                                          Published 01 Jan 2003

                                          Reference 5066

                                          Length 9 page(s)

                                          Topic Marketing

                                          Region Europe

                                          Industry Automotive,  Transportation/Trucking/Railroad

                                          View case

                                          Ford KA: The Market Research Problem (B)

                                          By  Markus Christen,  David A. Soberman,  Gigi Cothier
                                          Add to cart popular award
                                          • Reference 5066

                                          • Published 01 Jan 2003

                                          • Length 9 page(s)

                                          • Topic Marketing

                                          • Region Europe

                                          • Industry Automotive,  Transportation/Trucking/Railroad

                                          In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.
                                            View case

                                            Dragonfly: Developing a Proposal for an Uninhabited Aerial Vehicle (UAV)

                                            By  Christoph Loch,  Arnoud De Meyer,  Stylianos Kavadias
                                            Add to cart popular award
                                            IACo. is an aerospace company developing UAVs (Uninhabited Aerial Vehicles). The case describes the project of developing a bid for a large contract under severe time pressure. The case discusses project planning for rapid time-to-market.

                                              Published 05 Jan 2000

                                              Reference 4885

                                              Length 6 page(s)

                                              Topic Operations

                                              Region Europe

                                              View case

                                              Dragonfly: Developing a Proposal for an Uninhabited Aerial Vehicle (UAV)

                                              By  Christoph Loch,  Arnoud De Meyer,  Stylianos Kavadias
                                              Add to cart popular award
                                              • Reference 4885

                                              • Published 05 Jan 2000

                                              • Length 6 page(s)

                                              • Topic Operations

                                              • Region Europe

                                              IACo. is an aerospace company developing UAVs (Uninhabited Aerial Vehicles). The case describes the project of developing a bid for a large contract under severe time pressure. The case discusses project planning for rapid time-to-market.
                                                View case

                                                Ford KA (A): Breaking New Ground in the Small Car Market

                                                By  Markus Christen,  David A. Soberman,  Gigi Cothier
                                                Add to cart popular award
                                                In response to the changes in the European small car market, Ford decided to launch a second small car, the Ford Ka. The Ford Ka has already been developed, the production capacity determined, and the launch set for October 1996 in France. Before Gilles Moynier can get to the specifics of the marketing strategy, he must decide who the target customer for the Ford Ka should be.

                                                  Published 11 Jan 2001

                                                  Reference 4844

                                                  Length 30 page(s)

                                                  Topic Marketing

                                                  Region Europe

                                                  Industry Automotive,  Transportation/Trucking/Railroad

                                                  View case

                                                  Ford KA (A): Breaking New Ground in the Small Car Market

                                                  By  Markus Christen,  David A. Soberman,  Gigi Cothier
                                                  Add to cart popular award
                                                  • Reference 4844

                                                  • Published 11 Jan 2001

                                                  • Length 30 page(s)

                                                  • Topic Marketing

                                                  • Region Europe

                                                  • Industry Automotive,  Transportation/Trucking/Railroad

                                                  In response to the changes in the European small car market, Ford decided to launch a second small car, the Ford Ka. The Ford Ka has already been developed, the production capacity determined, and the launch set for October 1996 in France. Before Gilles Moynier can get to the specifics of the marketing strategy, he must decide who the target customer for the Ford Ka should be.
                                                    View case

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