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    8 case(s) found.

    Credit Suisse: Building an Impact Investing Business in Asia

    By  Jasjit Singh,  Joost Bilkes
    Add to cart popular award extra
    This case describes how an intrapreneur helped Credit Suisse launch a commercially viable impact investing business in Asia. It specifically details the investment strategy and process for a new impact fund aligning social impact objectives with commercial goals of the bank. It also presents two new investment opportunities needing evaluation.

      Published 28 Aug 2017

      Reference 6320

      Length 19 page(s)

      Topic Responsibility

      Region Asia

      Industry Venture Capital,  Private Equity,  Financial Services

      View case

      Credit Suisse: Building an Impact Investing Business in Asia

      By  Jasjit Singh,  Joost Bilkes
      Add to cart popular award extra
      • Reference 6320

      • Published 28 Aug 2017

      • Length 19 page(s)

      • Topic Responsibility

      • Region Asia

      • Industry Venture Capital,  Private Equity,  Financial Services

      This case describes how an intrapreneur helped Credit Suisse launch a commercially viable impact investing business in Asia. It specifically details the investment strategy and process for a new impact fund aligning social impact objectives with commercial goals of the bank. It also presents two new investment opportunities needing evaluation.
        View case

        Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India

        By  Haiyang Yang,  Amitava Chattopadhyay,  Kedar Apshankar
        Add to cart popular award extra
        This case illustrates the key issues and challenges in creating and sustaining a successful brand in emerging markets. Peter England, India’s largest apparel brand by sales volume, is struggling to formulate a strategy to sustain the brand’s market dominance. Indian consumer tastes are changing rapidly, making it difficult for any brand to stay relevant and fashionable over time.

          Published 24 Mar 2016

          Reference 6192

          Length 39 page(s)

          Topic Marketing

          Region Asia

          Industry Apparel and Fashion

          View case

          Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India

          By  Haiyang Yang,  Amitava Chattopadhyay,  Kedar Apshankar
          Add to cart popular award extra
          • Reference 6192

          • Published 24 Mar 2016

          • Length 39 page(s)

          • Topic Marketing

          • Region Asia

          • Industry Apparel and Fashion

          This case illustrates the key issues and challenges in creating and sustaining a successful brand in emerging markets. Peter England, India’s largest apparel brand by sales volume, is struggling to formulate a strategy to sustain the brand’s market dominance. Indian consumer tastes are changing rapidly, making it difficult for any brand to stay relevant and fashionable over time.
            View case

            L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

            By  Haiyang Yang,  Pierre Chandon
            Add to cart popular award extra
            Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.

              Published 07 May 2013

              Reference 5960

              Length 26 page(s)

              Topic Marketing

              Region Asia

              Industry Cosmetics,  Luxury Goods and Jewelry

              View case

              L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

              By  Haiyang Yang,  Pierre Chandon
              Add to cart popular award extra
              • Reference 5960

              • Published 07 May 2013

              • Length 26 page(s)

              • Topic Marketing

              • Region Asia

              • Industry Cosmetics,  Luxury Goods and Jewelry

              Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.
                View case

                Simplex Solutions: Expanding the Entrepreneurial Team

                By  Balagopal Vissa
                Add to cart popular award extra
                The Simplex Solutions multi-media decision scenario outlines the evolution of a software venture with a new technology that could find application in very diverse markets. The two co-founders (who have a technical background) decide to expand the entrepreneurial team by bringing in financial and marketing expertise to propel the venture to the next stage.

                  Published 30 Jul 2012

                  Reference 5683

                  Length 4 page(s)

                  Topic Entrepreneurship

                  Region Asia

                  Industry Human Resources

                  View case

                  Simplex Solutions: Expanding the Entrepreneurial Team

                  By  Balagopal Vissa
                  Add to cart popular award extra
                  • Reference 5683

                  • Published 30 Jul 2012

                  • Length 4 page(s)

                  • Topic Entrepreneurship

                  • Region Asia

                  • Industry Human Resources

                  The Simplex Solutions multi-media decision scenario outlines the evolution of a software venture with a new technology that could find application in very diverse markets. The two co-founders (who have a technical background) decide to expand the entrepreneurial team by bringing in financial and marketing expertise to propel the venture to the next stage.
                    View case

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                    Board Process Simulation (A)

                    By  Stanislav Shekshnia

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                      Birkenstock: Exit the Family. Enter a Professional CEO

                      By  Morten Bennedsen,  Mark Stabile,  Brian Henry

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                        Rasurel: Reviving an Ageing Brand

                        By  Amitava Chattopadhyay,  Séverine de Wulf

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