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    4 cases found.

    Boost M6700 (A): Buyer-Seller Negotiation - Confidential Instructions for John Payne

    By  Horacio Falcao,  Kriti Jain,  Heather Grover
    Add to cart popular award
    This is a 1-on-1 first interaction negotiation between John, a senior sales manager of high-end, state-of-the-art laptops (Boost computers), and Cindy, a procurement manager of a business consulting firm. Cindy has invited John to discuss his proposal to sell 50 of the latest technology computers.

      Published 25 Jan 2016

      Reference 6099

      Topic Entrepreneurship

      Region Global

      Industry Consulting

      View case

      Boost M6700 (A): Buyer-Seller Negotiation - Confidential Instructions for John Payne

      Add to cart popular award
      • By  Horacio Falcao,  Kriti Jain,  Heather Grover
      • Reference 6099

      • Published 25 Jan 2016

      • Topic Entrepreneurship

      • Region Global

      • Industry Consulting

      This is a 1-on-1 first interaction negotiation between John, a senior sales manager of high-end, state-of-the-art laptops (Boost computers), and Cindy, a procurement manager of a business consulting firm. Cindy has invited John to discuss his proposal to sell 50 of the latest technology computers.
        View case

        Boost M6700 (B): Buyer-Seller Negotiation - Confidential Instructions for Cindy Tan

        By  Horacio Falcao,  Kriti Jain,  Heather Grover
        Add to cart popular award
        This is a 1-on-1 first interaction negotiation between John, a senior sales manager of high-end, state-of-the-art laptops (Boost computers), and Cindy, a procurement manager of a business consulting firm. Cindy has invited John to discuss his proposal to sell 50 of the latest technology computers.

          Published 25 Jan 2016

          Reference 6099

          Topic Entrepreneurship

          Region Global

          Industry Consulting

          View case

          Boost M6700 (B): Buyer-Seller Negotiation - Confidential Instructions for Cindy Tan

          Add to cart popular award
          • By  Horacio Falcao,  Kriti Jain,  Heather Grover
          • Reference 6099

          • Published 25 Jan 2016

          • Topic Entrepreneurship

          • Region Global

          • Industry Consulting

          This is a 1-on-1 first interaction negotiation between John, a senior sales manager of high-end, state-of-the-art laptops (Boost computers), and Cindy, a procurement manager of a business consulting firm. Cindy has invited John to discuss his proposal to sell 50 of the latest technology computers.
            View case

            Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

            By  David Dubois,  Katrina Bens
            Add to cart popular award extra
            The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

              Published 23 Jun 2014

              Reference 6060

              Topic Marketing

              Region Global

              Industry Apparel and Fashion

              View case

              Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

              Add to cart popular award extra
              • By  David Dubois,  Katrina Bens
              • Reference 6060

              • Published 23 Jun 2014

              • Topic Marketing

              • Region Global

              • Industry Apparel and Fashion

              The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
                View case

                Infineon Technologies: Time to Cash in your Chips?

                By  Denis Gromb,  Joel Peress
                Add to cart popular award
                In late 2011, Infineon (IFX), a German semiconductor company, is sitting on a €2.4bn cash balance representing 40% of its assets. As part of a financial policy review, management is receiving conflicting advice from different quarters as to whether to pay out some of the cash holdings, how much and by which methods.

                  Published 25 Aug 2014

                  Reference 5961

                  Topic Economics & Finance

                  Region Global

                  Industry Semiconductors

                  View case

                  Infineon Technologies: Time to Cash in your Chips?

                  Add to cart popular award
                  • By  Denis Gromb,  Joel Peress
                  • Reference 5961

                  • Published 25 Aug 2014

                  • Topic Economics & Finance

                  • Region Global

                  • Industry Semiconductors

                  In late 2011, Infineon (IFX), a German semiconductor company, is sitting on a €2.4bn cash balance representing 40% of its assets. As part of a financial policy review, management is receiving conflicting advice from different quarters as to whether to pay out some of the cash holdings, how much and by which methods.
                    View case

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