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    12 case(s) found.

    Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence

    By  Laura Heely,  Ziv Carmon,  Wolfgang Ulaga
    Add to cart popular award extra
    This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.

      Published 01 Jul 2020

      Reference 6597

      Length 11 page(s)

      Topic Marketing

      Region Global

      Industry Insurance

      View case

      Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence

      By  Laura Heely,  Ziv Carmon,  Wolfgang Ulaga
      Add to cart popular award extra
      • Reference 6597

      • Published 01 Jul 2020

      • Length 11 page(s)

      • Topic Marketing

      • Region Global

      • Industry Insurance

      This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.
        View case

        Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

        By  David Dubois,  Jean-Michel Moslonka
        Add to cart popular award extra
        Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.

          Published 25 Mar 2019

          Reference 6446

          Length 16 page(s)

          Topic Marketing

          Region Global

          Industry Oil & Energy

          View case

          Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

          By  David Dubois,  Jean-Michel Moslonka
          Add to cart popular award extra
          • Reference 6446

          • Published 25 Mar 2019

          • Length 16 page(s)

          • Topic Marketing

          • Region Global

          • Industry Oil & Energy

          Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.
            View case

            waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

            By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
            Add to cart popular award extra
            In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.

              Published 28 Jun 2019

              Reference 6399

              Length 13 page(s)

              Topic Marketing

              Region Global

              Industry Food and Beverages Production

              View case

              waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

              By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
              Add to cart popular award extra
              • Reference 6399

              • Published 28 Jun 2019

              • Length 13 page(s)

              • Topic Marketing

              • Region Global

              • Industry Food and Beverages Production

              In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.
                View case

                AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

                By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
                Add to cart popular award extra
                Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.

                  Published 26 Aug 2016

                  Reference 6241

                  Length 23 page(s)

                  Topic Marketing

                  Region Global

                  Industry Leisure, Travel and Tourism

                  View case

                  AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

                  By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
                  Add to cart popular award extra
                  • Reference 6241

                  • Published 26 Aug 2016

                  • Length 23 page(s)

                  • Topic Marketing

                  • Region Global

                  • Industry Leisure, Travel and Tourism

                  Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
                    View case

                    Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

                    By  Joerg Niessing,  Pierre Chandon
                    Add to cart popular award extra

                    In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

                      Published 11 Oct 2017

                      Reference 6198

                      Length 6 page(s)

                      Topic Marketing

                      Region Global

                      Industry Higher Education

                      View case

                      Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

                      By  Joerg Niessing,  Pierre Chandon
                      Add to cart popular award extra
                      • Reference 6198

                      • Published 11 Oct 2017

                      • Length 6 page(s)

                      • Topic Marketing

                      • Region Global

                      • Industry Higher Education

                      In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

                        View case

                        Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                        By  David Dubois,  Katrina Bens
                        Add to cart popular award extra
                        The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

                          Published 23 Jun 2014

                          Reference 6060

                          Length 12 page(s)

                          Topic Marketing

                          Region Global

                          Industry Apparel and Fashion

                          View case

                          Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                          By  David Dubois,  Katrina Bens
                          Add to cart popular award extra
                          • Reference 6060

                          • Published 23 Jun 2014

                          • Length 12 page(s)

                          • Topic Marketing

                          • Region Global

                          • Industry Apparel and Fashion

                          The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
                            View case

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                            Board Process Simulation (A)

                            By  Stanislav Shekshnia

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                              Birkenstock: Exit the Family. Enter a Professional CEO

                              By  Morten Bennedsen,  Mark Stabile,  Brian Henry

                                Add to cart new

                                Rasurel: Reviving an Ageing Brand

                                By  Amitava Chattopadhyay,  Séverine de Wulf

                                  Add to cart

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