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12 case(s) found.

Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence

By  Laura Heely,  Ziv Carmon,  Wolfgang Ulaga
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This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.

    Published 01 Jul 2020

    Reference 6597

    Length 11 page(s)

    Topic Marketing

    Region Global

    Industry Insurance

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    Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence

    By  Laura Heely,  Ziv Carmon,  Wolfgang Ulaga
    Add to cart popular award extra
    This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.
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      Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

      By  David Dubois,  Jean-Michel Moslonka
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      Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.

        Published 25 Mar 2019

        Reference 6446

        Length 16 page(s)

        Topic Marketing

        Region Global

        Industry Oil & Energy

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        Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

        By  David Dubois,  Jean-Michel Moslonka
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        Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.
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          waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

          By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
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          In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.

            Published 28 Jun 2019

            Reference 6399

            Length 13 page(s)

            Topic Marketing

            Region Global

            Industry Food and Beverages Production

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            waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

            By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
            Add to cart popular award extra
            In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.
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              AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

              By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
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              Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.

                Published 26 Aug 2016

                Reference 6241

                Length 23 page(s)

                Topic Marketing

                Region Global

                Industry Leisure, Travel and Tourism

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                AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

                By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
                Add to cart popular award extra
                Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
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                  Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

                  By  Joerg Niessing,  Pierre Chandon
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                  In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

                    Published 11 Oct 2017

                    Reference 6198

                    Length 6 page(s)

                    Topic Marketing

                    Region Global

                    Industry Higher Education

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                    Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

                    By  Joerg Niessing,  Pierre Chandon
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                    In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

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                      Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                      By  David Dubois,  Katrina Bens
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                      The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

                        Published 23 Jun 2014

                        Reference 6060

                        Length 12 page(s)

                        Topic Marketing

                        Region Global

                        Industry Apparel and Fashion

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                        Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                        By  David Dubois,  Katrina Bens
                        Add to cart popular award extra
                        The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
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