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6 cases found.

AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
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Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.

    Published 26 Aug 2016

    Reference 6241

    Topic Marketing

    Region Global

    Industry Leisure, Travel and Tourism

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    AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

    Add to cart popular award extra
    Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
      View case

      Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

      By  Joerg Niessing,  Pierre Chandon
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      In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

        Published 11 Oct 2017

        Reference 6198

        Topic Marketing

        Region Global

        Industry Higher Education

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        Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

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        In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

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          Who's #1: INSEAD, Harvard, Wharton, LBS? (B): Leveraging Research to Market Business Schools Brands

          By  Joerg Niessing,  Pierre Chandon
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          In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.

            Published 11 Oct 2017

            Reference 6198

            Topic Marketing

            Region Global

            Industry Higher Education

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            Who's #1: INSEAD, Harvard, Wharton, LBS? (B): Leveraging Research to Market Business Schools Brands

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            In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.
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              Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

              By  David Dubois,  Katrina Bens
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              The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

                Published 23 Jun 2014

                Reference 6060CSAEN

                Topic Marketing

                Region Global

                Industry Apparel and Fashion

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                Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                Add to cart popular award extra
                The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
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                  United Colors of Benetton

                  By  Christian Pinson,  Vikas Tibrewala,  Francesca Gee
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                  The case covers all major aspects of Benetton's successful corporate strategy and innovative business system from its creation till the present. It also provides a complete overview of Benetton's unique communication philosophy and the controversy generated by it, along with a wealth of independent market research data from many countries.

                    Published 01 Apr 1996

                    Reference 4520

                    Topic Marketing

                    Region Global

                    Industry Apparel and Fashion

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                    United Colors of Benetton

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                    The case covers all major aspects of Benetton's successful corporate strategy and innovative business system from its creation till the present. It also provides a complete overview of Benetton's unique communication philosophy and the controversy generated by it, along with a wealth of independent market research data from many countries.
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                      Virgin Atlantic Airways: Ten Years After

                      By  Jean-Claude Larreche,  Pantéa Denoyelle
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                      The Virgin Atlantic Airways (VAA) case was written on the occasion of the company's 10th anniversary. In 10 years, VAA has brought many innovations to the airline industry and won many awards for its service. It has fought against giants on an international scale and has survived the airline industry's most difficult years.

                        Published 01 Feb 1995

                        Reference 4323

                        Topic Marketing

                        Region Global

                        Industry Airlines/Aviation,  Transportation/Trucking/Railroad

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                        Virgin Atlantic Airways: Ten Years After

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                        The Virgin Atlantic Airways (VAA) case was written on the occasion of the company's 10th anniversary. In 10 years, VAA has brought many innovations to the airline industry and won many awards for its service. It has fought against giants on an international scale and has survived the airline industry's most difficult years.
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