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    6 cases found.

    AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

    By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
    Add to cart popular award extra
    Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.

      Published 26 Aug 2016

      Reference 6241

      Topic Marketing

      Region Global

      Industry Leisure, Travel and Tourism

      View case

      AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

      Add to cart popular award extra
      • By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
      • Reference 6241

      • Published 26 Aug 2016

      • Topic Marketing

      • Region Global

      • Industry Leisure, Travel and Tourism

      Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
        View case

        Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

        By  Joerg Niessing,  Pierre Chandon
        Add to cart popular award extra

        In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

          Published 11 Oct 2017

          Reference 6198

          Topic Marketing

          Region Global

          Industry Higher Education

          View case

          Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

          Add to cart popular award extra
          • By  Joerg Niessing,  Pierre Chandon
          • Reference 6198

          • Published 11 Oct 2017

          • Topic Marketing

          • Region Global

          • Industry Higher Education

          In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

            View case

            Who's #1: INSEAD, Harvard, Wharton, LBS? (B): Leveraging Research to Market Business Schools Brands

            By  Joerg Niessing,  Pierre Chandon
            Add to cart popular award
            In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.

              Published 11 Oct 2017

              Reference 6198

              Topic Marketing

              Region Global

              Industry Higher Education

              View case

              Who's #1: INSEAD, Harvard, Wharton, LBS? (B): Leveraging Research to Market Business Schools Brands

              Add to cart popular award
              • By  Joerg Niessing,  Pierre Chandon
              • Reference 6198

              • Published 11 Oct 2017

              • Topic Marketing

              • Region Global

              • Industry Higher Education

              In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.
                View case

                Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                By  David Dubois,  Katrina Bens
                Add to cart popular award extra
                The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

                  Published 23 Jun 2014

                  Reference 6060

                  Topic Marketing

                  Region Global

                  Industry Apparel and Fashion

                  View case

                  Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                  Add to cart popular award extra
                  • By  David Dubois,  Katrina Bens
                  • Reference 6060

                  • Published 23 Jun 2014

                  • Topic Marketing

                  • Region Global

                  • Industry Apparel and Fashion

                  The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
                    View case

                    United Colors of Benetton

                    By  Christian Pinson,  Vikas Tibrewala,  Francesca Gee
                    Add to cart popular award
                    The case covers all major aspects of Benetton's successful corporate strategy and innovative business system from its creation till the present. It also provides a complete overview of Benetton's unique communication philosophy and the controversy generated by it, along with a wealth of independent market research data from many countries.

                      Published 01 Apr 1996

                      Reference 4520

                      Topic Marketing

                      Region Global

                      Industry Apparel and Fashion

                      View case

                      United Colors of Benetton

                      Add to cart popular award
                      • By  Christian Pinson,  Vikas Tibrewala,  Francesca Gee
                      • Reference 4520

                      • Published 01 Apr 1996

                      • Topic Marketing

                      • Region Global

                      • Industry Apparel and Fashion

                      The case covers all major aspects of Benetton's successful corporate strategy and innovative business system from its creation till the present. It also provides a complete overview of Benetton's unique communication philosophy and the controversy generated by it, along with a wealth of independent market research data from many countries.
                        View case

                        Virgin Atlantic Airways: Ten Years After

                        By  Jean-Claude Larreche,  Pantéa Denoyelle
                        Add to cart popular award
                        The Virgin Atlantic Airways (VAA) case was written on the occasion of the company's 10th anniversary. In 10 years, VAA has brought many innovations to the airline industry and won many awards for its service. It has fought against giants on an international scale and has survived the airline industry's most difficult years.

                          Published 01 Feb 1995

                          Reference 4323

                          Topic Marketing

                          Region Global

                          Industry Airlines/Aviation,  Transportation/Trucking/Railroad

                          View case

                          Virgin Atlantic Airways: Ten Years After

                          Add to cart popular award
                          • By  Jean-Claude Larreche,  Pantéa Denoyelle
                          • Reference 4323

                          • Published 01 Feb 1995

                          • Topic Marketing

                          • Region Global

                          • Industry Airlines/Aviation,  Transportation/Trucking/Railroad

                          The Virgin Atlantic Airways (VAA) case was written on the occasion of the company's 10th anniversary. In 10 years, VAA has brought many innovations to the airline industry and won many awards for its service. It has fought against giants on an international scale and has survived the airline industry's most difficult years.
                            View case

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