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    27 cases found.

    Volkswagen's Emissions Scandal: How Could It Happen?

    By  N. Craig Smith,  Erin McCormick
    Add to cart popular award
    The case is a detailed ‘inside’ account of the ‘dieselgate’ scandal at Volkswagen which revealed how engineers had programmed software that enabled its cars to cheat emissions tests.

      Published 28 May 2018

      Reference 6346

      Topic Responsibility

      Region Global

      Industry Automotive,  Transportation/Trucking/Railroad

      View case

      Volkswagen's Emissions Scandal: How Could It Happen?

      Add to cart popular award
      • By  N. Craig Smith,  Erin McCormick
      • Reference 6346

      • Published 28 May 2018

      • Topic Responsibility

      • Region Global

      • Industry Automotive,  Transportation/Trucking/Railroad

      The case is a detailed ‘inside’ account of the ‘dieselgate’ scandal at Volkswagen which revealed how engineers had programmed software that enabled its cars to cheat emissions tests.
        View case

        AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

        By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
        Add to cart popular award extra
        Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.

          Published 26 Aug 2016

          Reference 6241

          Topic Marketing

          Region Global

          Industry Leisure, Travel and Tourism

          View case

          AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

          Add to cart popular award extra
          • By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
          • Reference 6241

          • Published 26 Aug 2016

          • Topic Marketing

          • Region Global

          • Industry Leisure, Travel and Tourism

          Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
            View case

            Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy

            By  N. Craig Smith,  Erin McCormick
            Add to cart popular award extra
            This case explores the changes wrought by the “sharing economy”, examining the innovations and controversies surrounding the online ride-hailing service Uber. It provides a unique overview of the challenges posed by new business models like Uber’s, which use the internet to link individual providers of goods and services to customers.

              Published 29 May 2017

              Reference 6209

              Topic Responsibility

              Region Global

              Industry Transportation/Trucking/Railroad

              View case

              Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy

              Add to cart popular award extra
              • By  N. Craig Smith,  Erin McCormick
              • Reference 6209

              • Published 29 May 2017

              • Topic Responsibility

              • Region Global

              • Industry Transportation/Trucking/Railroad

              This case explores the changes wrought by the “sharing economy”, examining the innovations and controversies surrounding the online ride-hailing service Uber. It provides a unique overview of the challenges posed by new business models like Uber’s, which use the internet to link individual providers of goods and services to customers.
                View case

                Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

                By  Joerg Niessing,  Pierre Chandon
                Add to cart popular award extra

                In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

                  Published 11 Oct 2017

                  Reference 6198

                  Topic Marketing

                  Region Global

                  Industry Higher Education

                  View case

                  Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

                  Add to cart popular award extra
                  • By  Joerg Niessing,  Pierre Chandon
                  • Reference 6198

                  • Published 11 Oct 2017

                  • Topic Marketing

                  • Region Global

                  • Industry Higher Education

                  In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

                    View case

                    Who's #1: INSEAD, Harvard, Wharton, LBS? (B): Leveraging Research to Market Business Schools Brands

                    By  Joerg Niessing,  Pierre Chandon
                    Add to cart popular award
                    In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.

                      Published 11 Oct 2017

                      Reference 6198

                      Topic Marketing

                      Region Global

                      Industry Higher Education

                      View case

                      Who's #1: INSEAD, Harvard, Wharton, LBS? (B): Leveraging Research to Market Business Schools Brands

                      Add to cart popular award
                      • By  Joerg Niessing,  Pierre Chandon
                      • Reference 6198

                      • Published 11 Oct 2017

                      • Topic Marketing

                      • Region Global

                      • Industry Higher Education

                      In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.
                        View case

                        Tony Hsieh at Zappos: Structure, Culture and Radical Change

                        By  Noah Askin,  Gianpiero Petriglieri,  Joanna Lockard
                        Add to cart popular award
                        After 18 months of attempting to transition the company to holacracy, Tony Hsieh, Zappos’ celebrity CEO, decided it was time to make the change happen. In March 2015, he sent an email to all Zappos employees offering them 3 months’ severance pay if they felt that self-management was not for them.

                          Published 26 Aug 2016

                          Reference 6181

                          Topic Leadership & Organisations

                          Region Global

                          Industry Retail,  E-Commerce

                          View case

                          Tony Hsieh at Zappos: Structure, Culture and Radical Change

                          Add to cart popular award
                          • By  Noah Askin,  Gianpiero Petriglieri,  Joanna Lockard
                          • Reference 6181

                          • Published 26 Aug 2016

                          • Topic Leadership & Organisations

                          • Region Global

                          • Industry Retail,  E-Commerce

                          After 18 months of attempting to transition the company to holacracy, Tony Hsieh, Zappos’ celebrity CEO, decided it was time to make the change happen. In March 2015, he sent an email to all Zappos employees offering them 3 months’ severance pay if they felt that self-management was not for them.
                            View case

                            Tesla Motors: Disrupting the Auto Industry?

                            By  Jeff Dyer,  Nathan Furr
                            Add to cart popular award
                            The Tesla case provides multiple opportunities to discuss core strategy and innovation topics, such as: • Patterns of innovation, e.g., new technologies competing to replace older generations • Types of disruption, e.g., low-end versus high-end • The innovation ecosystem, e.g., thinking beyond a single technology to the interdependence of an ecosystem of supporting technologies • Systems strategy

                              Published 25 Jan 2016

                              Reference 6174

                              Topic Strategy

                              Region Global

                              Industry Automotive,  Transportation/Trucking/Railroad

                              View case

                              Tesla Motors: Disrupting the Auto Industry?

                              Add to cart popular award
                              • By  Jeff Dyer,  Nathan Furr
                              • Reference 6174

                              • Published 25 Jan 2016

                              • Topic Strategy

                              • Region Global

                              • Industry Automotive,  Transportation/Trucking/Railroad

                              The Tesla case provides multiple opportunities to discuss core strategy and innovation topics, such as: • Patterns of innovation, e.g., new technologies competing to replace older generations • Types of disruption, e.g., low-end versus high-end • The innovation ecosystem, e.g., thinking beyond a single technology to the interdependence of an ecosystem of supporting technologies • Systems strategy
                                View case

                                Boost M6700 (A): Buyer-Seller Negotiation - Confidential Instructions for John Payne

                                By  Horacio Falcao,  Kriti Jain,  Heather Grover
                                Add to cart popular award
                                This is a 1-on-1 first interaction negotiation between John, a senior sales manager of high-end, state-of-the-art laptops (Boost computers), and Cindy, a procurement manager of a business consulting firm. Cindy has invited John to discuss his proposal to sell 50 of the latest technology computers.

                                  Published 25 Jan 2016

                                  Reference 6099

                                  Topic Entrepreneurship

                                  Region Global

                                  Industry Consulting

                                  View case

                                  Boost M6700 (A): Buyer-Seller Negotiation - Confidential Instructions for John Payne

                                  Add to cart popular award
                                  • By  Horacio Falcao,  Kriti Jain,  Heather Grover
                                  • Reference 6099

                                  • Published 25 Jan 2016

                                  • Topic Entrepreneurship

                                  • Region Global

                                  • Industry Consulting

                                  This is a 1-on-1 first interaction negotiation between John, a senior sales manager of high-end, state-of-the-art laptops (Boost computers), and Cindy, a procurement manager of a business consulting firm. Cindy has invited John to discuss his proposal to sell 50 of the latest technology computers.
                                    View case

                                    Boost M6700 (B): Buyer-Seller Negotiation - Confidential Instructions for Cindy Tan

                                    By  Horacio Falcao,  Kriti Jain,  Heather Grover
                                    Add to cart popular award
                                    This is a 1-on-1 first interaction negotiation between John, a senior sales manager of high-end, state-of-the-art laptops (Boost computers), and Cindy, a procurement manager of a business consulting firm. Cindy has invited John to discuss his proposal to sell 50 of the latest technology computers.

                                      Published 25 Jan 2016

                                      Reference 6099

                                      Topic Entrepreneurship

                                      Region Global

                                      Industry Consulting

                                      View case

                                      Boost M6700 (B): Buyer-Seller Negotiation - Confidential Instructions for Cindy Tan

                                      Add to cart popular award
                                      • By  Horacio Falcao,  Kriti Jain,  Heather Grover
                                      • Reference 6099

                                      • Published 25 Jan 2016

                                      • Topic Entrepreneurship

                                      • Region Global

                                      • Industry Consulting

                                      This is a 1-on-1 first interaction negotiation between John, a senior sales manager of high-end, state-of-the-art laptops (Boost computers), and Cindy, a procurement manager of a business consulting firm. Cindy has invited John to discuss his proposal to sell 50 of the latest technology computers.
                                        View case

                                        Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                                        By  David Dubois,  Katrina Bens
                                        Add to cart popular award extra
                                        The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

                                          Published 23 Jun 2014

                                          Reference 6060

                                          Topic Marketing

                                          Region Global

                                          Industry Apparel and Fashion

                                          View case

                                          Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                                          Add to cart popular award extra
                                          • By  David Dubois,  Katrina Bens
                                          • Reference 6060

                                          • Published 23 Jun 2014

                                          • Topic Marketing

                                          • Region Global

                                          • Industry Apparel and Fashion

                                          The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
                                            View case

                                            Infineon Technologies: Time to Cash in your Chips?

                                            By  Denis Gromb,  Joel Peress
                                            Add to cart popular award
                                            In late 2011, Infineon (IFX), a German semiconductor company, is sitting on a €2.4bn cash balance representing 40% of its assets. As part of a financial policy review, management is receiving conflicting advice from different quarters as to whether to pay out some of the cash holdings, how much and by which methods.

                                              Published 25 Aug 2014

                                              Reference 5961

                                              Topic Economics & Finance

                                              Region Global

                                              Industry Semiconductors

                                              View case

                                              Infineon Technologies: Time to Cash in your Chips?

                                              Add to cart popular award
                                              • By  Denis Gromb,  Joel Peress
                                              • Reference 5961

                                              • Published 25 Aug 2014

                                              • Topic Economics & Finance

                                              • Region Global

                                              • Industry Semiconductors

                                              In late 2011, Infineon (IFX), a German semiconductor company, is sitting on a €2.4bn cash balance representing 40% of its assets. As part of a financial policy review, management is receiving conflicting advice from different quarters as to whether to pay out some of the cash holdings, how much and by which methods.
                                                View case

                                                Nuru Energy (A): Financing a Social Enterprise

                                                By  Filipe Santos,  Anne-Marie Carrick
                                                Add to cart popular award extra
                                                Case A describes the creation and growth of Nuru Energy. Starting from nothing, the founder 'bootstraps' a social venture with the goal of providing affordable and effective lighting solutions for 800 million people without access to the electricity grid in sub-Saharan Africa and India.

                                                  Published 26 Feb 2013

                                                  Reference 5847

                                                  Topic Entrepreneurship

                                                  Region Global

                                                  Industry Renewables & Environment

                                                  View case

                                                  Nuru Energy (A): Financing a Social Enterprise

                                                  Add to cart popular award extra
                                                  • By  Filipe Santos,  Anne-Marie Carrick
                                                  • Reference 5847

                                                  • Published 26 Feb 2013

                                                  • Topic Entrepreneurship

                                                  • Region Global

                                                  • Industry Renewables & Environment

                                                  Case A describes the creation and growth of Nuru Energy. Starting from nothing, the founder 'bootstraps' a social venture with the goal of providing affordable and effective lighting solutions for 800 million people without access to the electricity grid in sub-Saharan Africa and India.
                                                    View case
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