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    11 cases found.

    Volkswagen's Emissions Scandal: How Could It Happen?

    By  N. Craig Smith,  Erin McCormick
    Add to cart popular award
    The case is a detailed ‘inside’ account of the ‘dieselgate’ scandal at Volkswagen which revealed how engineers had programmed software that enabled its cars to cheat emissions tests.

      Published 28 May 2018

      Reference 6346

      Topic Responsibility

      Region Global

      Industry Automotive,  Transportation/Trucking/Railroad

      View case

      Volkswagen's Emissions Scandal: How Could It Happen?

      Add to cart popular award
      • By  N. Craig Smith,  Erin McCormick
      • Reference 6346

      • Published 28 May 2018

      • Topic Responsibility

      • Region Global

      • Industry Automotive,  Transportation/Trucking/Railroad

      The case is a detailed ‘inside’ account of the ‘dieselgate’ scandal at Volkswagen which revealed how engineers had programmed software that enabled its cars to cheat emissions tests.
        View case

        Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy

        By  N. Craig Smith,  Erin McCormick
        Add to cart popular award extra
        This case explores the changes wrought by the “sharing economy”, examining the innovations and controversies surrounding the online ride-hailing service Uber. It provides a unique overview of the challenges posed by new business models like Uber’s, which use the internet to link individual providers of goods and services to customers.

          Published 29 May 2017

          Reference 6209

          Topic Responsibility

          Region Global

          Industry Transportation/Trucking/Railroad

          View case

          Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy

          Add to cart popular award extra
          • By  N. Craig Smith,  Erin McCormick
          • Reference 6209

          • Published 29 May 2017

          • Topic Responsibility

          • Region Global

          • Industry Transportation/Trucking/Railroad

          This case explores the changes wrought by the “sharing economy”, examining the innovations and controversies surrounding the online ride-hailing service Uber. It provides a unique overview of the challenges posed by new business models like Uber’s, which use the internet to link individual providers of goods and services to customers.
            View case

            Tesla Motors: Disrupting the Auto Industry?

            By  Jeff Dyer,  Nathan Furr
            Add to cart popular award
            The Tesla case provides multiple opportunities to discuss core strategy and innovation topics, such as: • Patterns of innovation, e.g., new technologies competing to replace older generations • Types of disruption, e.g., low-end versus high-end • The innovation ecosystem, e.g., thinking beyond a single technology to the interdependence of an ecosystem of supporting technologies • Systems strategy

              Published 25 Jan 2016

              Reference 6174

              Topic Strategy

              Region Global

              Industry Automotive,  Transportation/Trucking/Railroad

              View case

              Tesla Motors: Disrupting the Auto Industry?

              Add to cart popular award
              • By  Jeff Dyer,  Nathan Furr
              • Reference 6174

              • Published 25 Jan 2016

              • Topic Strategy

              • Region Global

              • Industry Automotive,  Transportation/Trucking/Railroad

              The Tesla case provides multiple opportunities to discuss core strategy and innovation topics, such as: • Patterns of innovation, e.g., new technologies competing to replace older generations • Types of disruption, e.g., low-end versus high-end • The innovation ecosystem, e.g., thinking beyond a single technology to the interdependence of an ecosystem of supporting technologies • Systems strategy
                View case

                Moving the World: The TPG-WFP Partnership - Looking for a Partner

                By  Rolando Tomasini,  Luk Van Wassenhove,  Ramina Samii
                Add to cart award extra
                The case narrates the internal processes of choosing and implementing a corporate social responsibility (CSR) initiative. It illustrates the process of choosing a cause, selecting partners, creating a working plan, and finally getting the company's executive board's commitment.

                  Published 06 Jan 2004

                  Reference 5187

                  Topic Responsibility

                  Region Global

                  Industry Logistics and Supply Chain,  Transportation/Trucking/Railroad

                  View case

                  Moving the World: The TPG-WFP Partnership - Looking for a Partner

                  Add to cart award extra
                  • By  Rolando Tomasini,  Luk Van Wassenhove,  Ramina Samii
                  • Reference 5187

                  • Published 06 Jan 2004

                  • Topic Responsibility

                  • Region Global

                  • Industry Logistics and Supply Chain,  Transportation/Trucking/Railroad

                  The case narrates the internal processes of choosing and implementing a corporate social responsibility (CSR) initiative. It illustrates the process of choosing a cause, selecting partners, creating a working plan, and finally getting the company's executive board's commitment.
                    View case

                    Ford KA: The Market Research Problem (A)

                    By  Markus Christen,  David A. Soberman,  Seh-Woong Chung,  Gigi Cothier
                    Add to cart popular award
                    In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.

                      Published 01 Jan 2003

                      Reference 5066

                      Topic Marketing

                      Region Europe

                      Industry Automotive,  Transportation/Trucking/Railroad

                      View case

                      Ford KA: The Market Research Problem (A)

                      Add to cart popular award
                      • By  Markus Christen,  David A. Soberman,  Seh-Woong Chung,  Gigi Cothier
                      • Reference 5066

                      • Published 01 Jan 2003

                      • Topic Marketing

                      • Region Europe

                      • Industry Automotive,  Transportation/Trucking/Railroad

                      In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.
                        View case

                        Ford KA: The Market Research Problem (B)

                        By  Markus Christen,  David A. Soberman,  Gigi Cothier
                        Add to cart popular award
                        In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.

                          Published 01 Jan 2003

                          Reference 5066

                          Topic Marketing

                          Region Europe

                          Industry Automotive,  Transportation/Trucking/Railroad

                          View case

                          Ford KA: The Market Research Problem (B)

                          Add to cart popular award
                          • By  Markus Christen,  David A. Soberman,  Gigi Cothier
                          • Reference 5066

                          • Published 01 Jan 2003

                          • Topic Marketing

                          • Region Europe

                          • Industry Automotive,  Transportation/Trucking/Railroad

                          In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.
                            View case

                            Renault and Nissan: A Marriage of Reason

                            By  Philippe Lasserre,  Anne-Claire Flament,  Sumie Fujimura,  Pierre Nilles
                            Add to cart award
                            In 1999 Renault acquired 36.8% of Nissan, the Japanese troubled car manufacturer. This case describes the successful integration process that leads to the recovery of Nissan.

                              Published 01 Mar 2001

                              Reference 4928

                              Topic Strategy

                              Region Asia

                              Industry Automotive,  Transportation/Trucking/Railroad

                              View case

                              Renault and Nissan: A Marriage of Reason

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                              • By  Philippe Lasserre,  Anne-Claire Flament,  Sumie Fujimura,  Pierre Nilles
                              • Reference 4928

                              • Published 01 Mar 2001

                              • Topic Strategy

                              • Region Asia

                              • Industry Automotive,  Transportation/Trucking/Railroad

                              In 1999 Renault acquired 36.8% of Nissan, the Japanese troubled car manufacturer. This case describes the successful integration process that leads to the recovery of Nissan.
                                View case

                                Ford KA (A): Breaking New Ground in the Small Car Market

                                By  Markus Christen,  David A. Soberman,  Gigi Cothier
                                Add to cart popular award
                                In response to the changes in the European small car market, Ford decided to launch a second small car, the Ford Ka. The Ford Ka has already been developed, the production capacity determined, and the launch set for October 1996 in France. Before Gilles Moynier can get to the specifics of the marketing strategy, he must decide who the target customer for the Ford Ka should be.

                                  Published 11 Jan 2001

                                  Reference 4844

                                  Topic Marketing

                                  Region Europe

                                  Industry Automotive,  Transportation/Trucking/Railroad

                                  View case

                                  Ford KA (A): Breaking New Ground in the Small Car Market

                                  Add to cart popular award
                                  • By  Markus Christen,  David A. Soberman,  Gigi Cothier
                                  • Reference 4844

                                  • Published 11 Jan 2001

                                  • Topic Marketing

                                  • Region Europe

                                  • Industry Automotive,  Transportation/Trucking/Railroad

                                  In response to the changes in the European small car market, Ford decided to launch a second small car, the Ford Ka. The Ford Ka has already been developed, the production capacity determined, and the launch set for October 1996 in France. Before Gilles Moynier can get to the specifics of the marketing strategy, he must decide who the target customer for the Ford Ka should be.
                                    View case

                                    Mercedes-Benz and 'Swatch': Inventing the Smart and the Networked Organization

                                    By  Ben M. Bensaou,  Eric Pfaffmann
                                    Add to cart award
                                    Mercedes-Benz and Swatch create a new company, MCC, to build a revolutionary car for cities: the Smart. They also have to invent a new form of organization in the process.

                                      Published 01 Jan 1998

                                      Reference 4765

                                      Topic Strategy

                                      Region Europe

                                      Industry Automotive,  Electrical/Electronic Manufacturing,  Transportation/Trucking/Railroad

                                      View case

                                      Mercedes-Benz and 'Swatch': Inventing the Smart and the Networked Organization

                                      Add to cart award
                                      • By  Ben M. Bensaou,  Eric Pfaffmann
                                      • Reference 4765

                                      • Published 01 Jan 1998

                                      • Topic Strategy

                                      • Region Europe

                                      • Industry Automotive,  Electrical/Electronic Manufacturing,  Transportation/Trucking/Railroad

                                      Mercedes-Benz and Swatch create a new company, MCC, to build a revolutionary car for cities: the Smart. They also have to invent a new form of organization in the process.
                                        View case

                                        Virgin Atlantic Airways: Ten Years After

                                        By  Jean-Claude Larreche,  Pantéa Denoyelle
                                        Add to cart popular award
                                        The Virgin Atlantic Airways (VAA) case was written on the occasion of the company's 10th anniversary. In 10 years, VAA has brought many innovations to the airline industry and won many awards for its service. It has fought against giants on an international scale and has survived the airline industry's most difficult years.

                                          Published 01 Feb 1995

                                          Reference 4323

                                          Topic Marketing

                                          Region Global

                                          Industry Airlines/Aviation,  Transportation/Trucking/Railroad

                                          View case

                                          Virgin Atlantic Airways: Ten Years After

                                          Add to cart popular award
                                          • By  Jean-Claude Larreche,  Pantéa Denoyelle
                                          • Reference 4323

                                          • Published 01 Feb 1995

                                          • Topic Marketing

                                          • Region Global

                                          • Industry Airlines/Aviation,  Transportation/Trucking/Railroad

                                          The Virgin Atlantic Airways (VAA) case was written on the occasion of the company's 10th anniversary. In 10 years, VAA has brought many innovations to the airline industry and won many awards for its service. It has fought against giants on an international scale and has survived the airline industry's most difficult years.
                                            View case

                                            The Privatisation of British Airways (A)

                                            By  H. Landis Gabel
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                                            British Airways British Caledonian Airways This is the principal case in a set of three (with British Airways and British Caledonian Airways) that describes the situation just prior to the privatisation of British Airways when the UK government was considering major structural and regulatory changes to the industry.

                                              Published 01 Jan 1986

                                              Reference 3033

                                              Topic Economics & Finance

                                              Region Europe

                                              Industry Airlines/Aviation,  Transportation/Trucking/Railroad

                                              View case

                                              The Privatisation of British Airways (A)

                                              Add to cart award
                                              • By  H. Landis Gabel
                                              • Reference 3033

                                              • Published 01 Jan 1986

                                              • Topic Economics & Finance

                                              • Region Europe

                                              • Industry Airlines/Aviation,  Transportation/Trucking/Railroad

                                              British Airways British Caledonian Airways This is the principal case in a set of three (with British Airways and British Caledonian Airways) that describes the situation just prior to the privatisation of British Airways when the UK government was considering major structural and regulatory changes to the industry.
                                                View case

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