Vodafone, in partnership with Safaricom, the leading Kenyan mobile operator, launches a service that allows registered users to transfer money from their mobile phones to other mobile phone users. With 11 million registered users after just three years (50% of Kenya’s adult population),Vodafone is now rolling out M-PESA in Tanzania, Afghanistan, South Africa and Fiji.

The case first describes the evolution of Cisco Systems of San Jose, California, from a narrowly-focused routing and switching equipment vendor, with a highly effective competitive strategy, into a diversified networking and IT giant.