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    2 case(s) found.

    How Corporates Co-innovate with Startups: The BMW Startup Garage

    By  Joerg Niessing,  Laurence Capron,  Nathan Furr,  Pascale Balze,  Julia Bodner
    Add to cart popular award extra
    At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV).

      Published 02 May 2019

      Reference 6439

      Length 20 page(s)

      Topic Strategy

      Region Europe

      Industry Automotive

      View case

      How Corporates Co-innovate with Startups: The BMW Startup Garage

      By  Joerg Niessing,  Laurence Capron,  Nathan Furr,  Pascale Balze,  Julia Bodner
      Add to cart popular award extra
      • Reference 6439

      • Published 02 May 2019

      • Length 20 page(s)

      • Topic Strategy

      • Region Europe

      • Industry Automotive

      At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV).
        View case

        Tesla Motors: Disrupting the Auto Industry?

        By  Jeff Dyer,  Nathan Furr
        Add to cart popular award
        The Tesla case provides multiple opportunities to discuss core strategy and innovation topics, such as: • Patterns of innovation, e.g., new technologies competing to replace older generations • Types of disruption, e.g., low-end versus high-end • The innovation ecosystem, e.g., thinking beyond a single technology to the interdependence of an ecosystem of supporting technologies • Systems strategy

          Published 25 Jan 2016

          Reference 6174

          Length 13 page(s)

          Topic Strategy

          Region Global

          Industry Automotive,  Transportation/Trucking/Railroad

          View case

          Tesla Motors: Disrupting the Auto Industry?

          By  Jeff Dyer,  Nathan Furr
          Add to cart popular award
          • Reference 6174

          • Published 25 Jan 2016

          • Length 13 page(s)

          • Topic Strategy

          • Region Global

          • Industry Automotive,  Transportation/Trucking/Railroad

          The Tesla case provides multiple opportunities to discuss core strategy and innovation topics, such as: • Patterns of innovation, e.g., new technologies competing to replace older generations • Types of disruption, e.g., low-end versus high-end • The innovation ecosystem, e.g., thinking beyond a single technology to the interdependence of an ecosystem of supporting technologies • Systems strategy
            View case

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