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The Eureko Cases (A) (B) (C) examine an innovative alliance of European insurance companies created in response to the expected consolidation of the industry in an integrating Europe. By exploring the evolution of the Alliance it addresses the critical issues both alliances and organisations integrating across regional boundaries have to confront.
The Eureko Cases (A) (B) (C) examine an innovative alliance of European insurance companies created in response to the expected consolidation of the industry in an integrating Europe. By exploring the evolution of the Alliance it addresses the critical issues both alliances and organisations integrating across regional boundaries have to confront.